Mastercard’s ‘True Name’ gave transgender and nonbinary people a choice, while Burger King found a cheap way to plaster its logo all over a video game.
O Grand Prix de Brand Experience é outro prêmio do Cannes Lions 2021 que acabou dividido entre dois campeões. As ações “True Name” da Mastercard e o “Stevenage Challenge” do Burger King foram escolhidos pelo júri da categoria para receber o troféu máximo deste ano, contemplando assim duas formas bastante distintas de levar a marca …
Leia Cannes Lions 2021: Ação da Mastercard que permite a transgêneros escolher nome no cartão leva GP de Brand Experience na íntegra no B9.
A Nivia revelou nesta quinta-feira, 24/06, um novo software de inteligência artificial que visa revolucionar a qualidade das chamadas de vídeo. Como a própria empresa demonstrou em uma apresentação, a tecnologia permite que imagens em baixa qualidade sejam aprimoradas pelo sistema, que é capaz até mesmo de criar modelos de rostos que se expressam baseados …
Leia Nvidia cria IA que aperfeiçoa imagem em videochamadas na íntegra no B9.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar advocates for data-driven approaches to expand to creative teams and campaigns. Below, in his own words, he urges marketers to add creative testing to their toolbox. What…
Name an LGBTQ+ CEO. I’ll wait. Aside Tim Cook, CEO of Apple, who came out in 2014, there are only two other out CEOs of Fortune 500 companies. One of whom worked for 30 years before he felt comfortable telling his colleagues he is gay. The legal context is likely a factor in the decision…
Twitter Thursday added a new bidding model for advertisers globally that consider video completion rate to be their primary key performance indicator: 15-sevond view. The 15-second view buying model prioritizes for engaged, longform views of brands’ content, and it is built to optimize for 15-second or completed views, whichever comes first. The social network said…
Raj Singhal has been acting global CEO of the IPG digital agency since 2020.
This is the second Grand Prix win for the “Naming the Invisible by Digital Birth Registration” campaign.
This week also saw new CEOs appointed at AMV BBDO and Saatchi & Saatchi.
“If you want to come and try to cancel me, that’s OK,” says the artist, who made a fortune by taking stock for his murals at Facebook’s headquarters.
Em parceria com a Jio, o Google apresentou um novo smartphone Android pensado para o mercado indiano. O JioPhone Next é um aparelho de baixo custo com as funções básicas de áudio e câmera originado da parceria que o Google começou em 2020 para crescer no mercado que tem uma população de mais de 1 …
Leia Google cria smartphone de baixo custo para mercado indiano na íntegra no B9.
Google has proposed a new timeline to withdraw support for third-party cookies. The online advertising giant is now suggesting its market-leading Chrome browser will implement the process in 2023, instead of next year. Google is proposing that starting in the later part of 2022, publishers and advertisers can start to migrate their services to technology…
Messaging app wants to show it can be a launchpad for pop just like TikTok.
Tienda Cerca, an online delivery platform for corner stores in Latin America from AB InBev and Raising Profiles, a partnership with The Big Issue and LinkedIn, took home Grand Prix honors at Cannes Lions in the Creative eCommerce category.
9,000 West Australians facing hardship like homelessness and poverty are about to go through a harsh, cold winter. Help Keep them warm.
In Father’s day we want to thank those who work in silence to help others to achieve their dreams. It’s a hard job for a father to adapt and understand what motivate’s their children dreams, but it’s even harder to try being part of their dream without knowing how to do it.
Barkley launched a book on Amazon Prime Day not by discounting it, but by selling it for a million dollars. Why a million? To illustrate the value of the answers to this million-dollar question: What should a brand do in a world with no paid advertising?
The Media Advantage is authored by Barkley Chief Engagement Officer Jim Elms, who formerly led the Amazon media business for IPG and was also global media agency lead for the first Amazon Prime Day. Not only is the million-dollar-book stained by his coffee cup and whisky glass, but it shows marketers how to navigate “a world gone dark”—that is, a media environment where consumers have many ways to avoid seeing your message, your TV :30, your banners and pre-roll, and all the sinkholes advertisers still pour money into.
The product videos and customer reviews lean into the fun. The product video features the dog-eared book perched on a marble pedestal behind a velvet rope, while an offscreen voice explains why it’s the most valuable paperback on the market just before the security laser beam grid turns on. In a customer review, J. Howard writes, “You’ll get all or most of it even if you settle for the $17.95 copy instead of ordering the fully autographed, stained, super-inspired, million-dollar bookdoggle. On the national holiday for discounts, he jacks up the price of his book by $999,982.05?”
For those looking to get a copy of the book at a cost more within their price range, a pristine new version of the book is also available on Amazon for $17.95.
The past year took a heavy toll on the mental health of athletes everywhere as they experienced competition delays, isolation from family and friends, injuries and career uncertainty. To provide an extra boost to world-class athletes along their journey, Allianz is introducing a new initiative called the Allianz Support Dog Squad. In association with non-profit organizations Love on 4 Paws and Little Angels, Allianz will provide a squad of 50+ trained emotional support dogs to international skateboarders training in Los Angeles as they prepare for their Olympic debut as well as other upcoming international competitions – including Leticia Bufoni (Brazil) and Dashawn Jordan (U.S.). Over the course of multiple sessions and weeks, Leticia, Dashawn and other attending skateboarders will participate in interactive sessions with emotional support dogs that are designed to enhance their mental health by reducing stress and anxiety, easing loneliness and increasing optimism, and elevating their overall self-esteem before they compete.
Para celebrar o Mês do Orgulho do LGBTQIA+, a Coca-Cola lançou uma ação que permite ao público colocar diferentes palavras no rótulo da garrafa especial com o logo nas cores da bandeira LGBTQIA+. No entanto, a ação acabou levantando uma discussão sobre a própria empresa graças a algumas experiências do público que apontaram uma espécie …
Leia Ação da Coca-Cola para Mês do Orgulho LGBTQIA+ levanta discussão sobre termos censurados pela marca na íntegra no B9.
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