May
28
Sofology: Bring Imagination to Life
Posted in: Uncategorized
The 30-second spot features an imagined journey through Helena’s home, where her eclectic style provides the magical backdrop to a range of Sofology furniture and accessories.
May
28
This Agency Used McDonald’s Ad Inventory to Amplify Its PSA About Anti-Asian Hate
Posted in: UncategorizedAs the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate that came along with it and wanted to do something about it. Within 10 days, the team assembled a task force do some sort of in-person stunt, but when lockdowns prevented that from happening, the…
May
28
Google’s love of commerce, and Skims’ web meltdown: Friday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Google sees e-commerce gold
Prepare to see even more opportunities to shop on Google. On Thursday, Google announced it is partnering with Shopify, Square, GoDaddy and WooCommerce to push further into e-commerce, reported Bloomberg. Merchants that sell through those platforms will also be able to sell their wares more easily on Google search, Maps and YouTube. More buy options will begin to appear on the search giant’s sites, potentially providing a future blow to Amazon.
“Consumers can now buy direct online, on social media, on a search, on video, on maps—that is the future of retail. Entirely about consumer choice,” Harley Finkelstein, Shopify’s president, said in an interview with Bloomberg. “Google owns the majority of those digital town squares, and that’s where consumers are spending time.”
In more Google news
The search giant is nearing a settlement of an antitrust case in France that alleged the platform favored its own ad exchange in its online advertising deals, according to the Wall Street Journal. Under speculation is Google’s advertising server which allegedly favored Google’s own online ad auction platform, AdX. The Journal says Google is likely to come out of the suit by paying a fine and has offered to improve AdX with servers run by other companies.
Yet another trial is being set for Google. On Thursday, four former female Google employees were granted class-action status to pursue a lawsuit against the tech giant, alleging that Google pays men more than women for doing the same job, reports Bloomberg. The four women are representing nearly 11,000 women and seek more than $600 million in damages over violations of California’s Equal Pay Act.
Black Pencils
The D&AD Awards in London were announced on Thursday, and the brand and agency winners all had work themed around social issues, writes Ad Age’s Alexandria Jardine. Libresse, Mastercard and the City of Chicago all took home Black Pencils for work that resonated beyond generating brand recognition.
Libresse’s Womb Stories from AMV BBDO addressed the stigma around menstruation, Mastercard’s True Name campaign from McCann allowed transgender users to change the names on their credit cards to whatever they wanted, and the City of Chicago’s Boards of Change from FCB Chicago used art-covered voting booths to encourage people to vote.
“The fact that our diverse and multi-perspective juries considered these three campaigns Black Pencil-worthy is a powerful reflection of the current values of the industry,” D&AD chief operating officer Dara Lynch wrote in an email to Ad Age.
Also of note: DDB won Network of the Year and AMV BBDO, the agency behind the Libresse work, won Advertising Agency of the Year.
Just briefly
Blowout: On Thursday, Kim Kardashian West’s Skims brand saw its website collapse after seeing its “highest traffic day in history,” according to a tweet from the star herself. She writes that the day saw even more traffic than it does on Black Friday. Why all the commotion? The brand held its first sale.
The Bowl Bot: Kellogg’s is rolling out a new vending machine called the Bowl Bot that offers 22 different ingredients to serve up cereals and toppings for $3 to $6.50, reports Gizmodo. Cereal lovers will have to wait to meet the bot, however. Kellogg’s is testing the market through college students at Florida State University and the University of Wisconsin-Madison.
40 under 40: Know someone that’s been critical to helping your team navigate ever-changing post-pandemic business? Nominate them today for Ad Age’s annual 40 under 40 list. Deadline for entries is July 15; get more details and enter at AdAge.com/40u40.
Watch this: The Red Cross has a new film out from Saatchi & Saatchi France that imagines a world where surgeons are adored like soccer stars. The nearly two-minute spot, which aims to raise awareness of doctor safety in warzones, shows people around the world cheering for a surgical operation rather than a soccer match.
‘Don’t Stop Me Now’: A new TV ad for Adobe from 72andSunny shows how the company’s Premiere Pro editing tools will transform a project from dull to delightful, set against the Queen anthem “Don’t Stop Me Now.” The spot premiered on “Jimmy Kimmel Live” and is being promoted across social with the hashtag #Edityourstory.
That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage.
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May
28
Burger King: Unemployed Clowns
Posted in: Uncategorized
With the pandemic, every clown in Chile suddenly became unemployed. In Burger King, we wanted to give them back their ability to bring joy to everyone. On international burger day, we hired clowns to deliver our Whoppers, to help them in these difficult moments by giving them another opportunity to deliver smiles
May
28
Alpha Foods’ Seed Kits Show Consumers What Its Plant-Based Products Are Made Of
Posted in: UncategorizedHome gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets? Of course not, because those snacks don’t grow on trees. And that’s the point of a new campaign from Alpha Foods, which has created seed…
May
28
This THC Beverage Brand Has a Lot to Teach Marketers About Pride Month Authenticity
Posted in: UncategorizedCann, a sales leader and Hollywood favorite in the exploding cannabis-infused drinks category, debuts its Pride campaign this weekend with 11 candy-colored billboards and 20 wild postings in Los Angeles, San Francisco and Chicago. The gay-owned startup–which pulled in $3 million in sales in its first year, 2020, and expects to triple that revenue in…
May
28
Frank’s RedHot drops cicada cookbook, and Ruffles goes for sneakerheads: Trending
Posted in: UncategorizedThis week’s marketing winners, losers and newsmakers includes Pepsi’s latest Coke challenge and a shareholder complaint about the MDC-Stagwell merger—plus more NFT buzz in the form of an air drop.
May
28
Balanced diet with Olive Oil / Pas très renversant?
Posted in: Uncategorized |
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| THE ORIGINAL? Borges Extra-Virgin Olive Oil – 2007 “For a balanced diet” Click image to enlarge Agency : Grey Barcelona (Spain) |
LESS ORIGINAL Terra Creta Olive Oil – 2021 “Live in balance” Click image to enlarge Agency : Cicero_Athens (Greece) |
May
28
KFC: Reopening of cinemas
Posted in: Uncategorized
For the reopening of French cinemas on 19 May, KFC is supporting the cinema by launching a new communication campaign that will make the 7th Art crisp. Through its new film, KFC shows a professional film noisemaker dubbing scenes with the help of Tenders, burgers and other Boxmasters, for a result that is truer than life and without any faking. Between Bruce Lee, big crossings and baby T-Rex you won’t believe your ears.
May
28
Nike: ACT-AID
Posted in: Uncategorized
Practicing sports outdoors increases the risk of getting hurt – and also the risk of getting melanoma skin cancer. Due to a global health gap, black and brown people don’t know the symptoms specific to their skin, resulting in late detection and a 25% higher mortality rate than for white people.
To change this we’ve created brown high performing sport bandaids that visualize symptoms of melanoma on dark skin and detect cancer using new groundbreaking technology.
By taking advantage of the fact that bandaids are conversation starters, we create awareness on a huge scale while making a breakthrough in skin cancer detection and racial health equality.
May
28
Orange: The Disconnection Guide
Posted in: Uncategorized
We all talk about it, but most of us never actually go through with it. Disconnecting is essentially a state of mind. To truly appreciate it as we should, we must realize that the ones who are most likely to enjoy disconnection are those who are usually connected. After an unusual year during which Orange enabled French people to stay connected with their relatives and their work places, and in order to celebrate the arrival of summer, the Lonely Planet and Orange experts have selected 100 new and diverse experiences which allow us to experience a new form of disconnection with our families or friends. This original partnership between Orange and Lonely Planet gave birth to a guide, which features 100 places and experiences to disconnect in France, available from May 3, 2021 in Orange shops and on bienvivreledigital.orange.fr. To promote this guide, a system crafted by the digital production studio makemepulse will be displayed in Orange shops and on Snapchat on May 3. It will allow us to discover one of the experiences in augmented reality.
May
28
Mental Health Motorbike: When life gets tough, we're here to listen, support, ride
Posted in: Uncategorized
Male suicides have consistently accounted for approximately three-quarters of all suicides in the UK since the mid-1990s and its on the rise. Bikers historically put out a macho, alpha male persona who can’t appear weak. They often hold emotions in. The film presents a typical representation of this before he finds hope and makes a difficult choice to reach out. We see the start of a long journey but one that is on the right path.
Mental Health Motorbike is a charity that offers mental health support to motorcyclists across the UK. Set up in memory of Dale Caffrey, the charity is aimed specifically at bikers who all too often bottle up emotions and their struggles. The charity’s aim is to prevent suicides across the country by creating a network of mental health first aiders at local bike garages, cafes and dealers, who can be reached in times of need. The long form ad aims to raise awareness of the struggles many people face, particularly during the pandemic and to motivate viewers to reach out for support. The film presents a middle aged man who is in a deep dark place. He stumbles upon the MHM charity and decides to reach out. The spark ignites when we see him start the ignition of his dusty bike, a beam of light presenting a way forward and the freedom of the road clearing his mind. The path may be windy and not straightforward but the there is hope at the end of the road. Where we meet a supportive mental health first aider.
May
28
Greene King: If you can't be there, be here
Posted in: Uncategorized
To drive table booking for the upcoming Euro 2020 tournament, the film features stars such as Jamie Redknapp, Ally McCoist, Ashley Williams and Emma Louise Jones. Greene King knows the best place to watch the game is live at the stadium, but if you can’t be there….be here at your home of pub sport. The film gives a nod to tournaments gone by, with seamless transitions between every scene. All written, directed, shot, edited & graded in-house by the Trunk team.
May
28
Zalando: Here to Stay
Posted in: Uncategorized
Here to Stay is a local amplification of Zalando’s global campaign. We focused on the life stories of real senior couples, demonstrating the values we hold dear. Respect, acceptance, inclusion, diversity and love stand at the heart of our campaign. They are Here to Stay.
May
28
OYO Hotels & Homes: Every Jab Bridges The Gap
Posted in: Uncategorized
The ads urge people to get vaccinated. By getting their shots, people can now meet their significant others, family members, business associates, and others which they were not able to due to COVID restrictions.
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