TeePublic, an online marketplace for independent creators focused on subculture designs, hasn’t engaged in much marketing since its founding in 2013. That changed this month with the launch of its first major ad campaign. Created alongside video production company Makeout, the “Whatever You’re Into” campaign consists of three spots inspired by some of the most…
The ad-supported tier of WarnerMedia streamer HBO Max finally has a price point and a launch week. HBO Max with Ads will cost $9.99 a month, $5 less than the company’s year-old ad-free tier, which is available for $14.99 a month, the company said today during its upfront presentation Wednesday morning. That ad-supported tier–inventory has…
Christina Smedley talks about the surge of newcomers to investing, and also what the brand learned from the GameStop backlash, on this week’s episode of the “Marketer’s Brief” podcast.
Streaming service hopes to offer better inventory to advertisers and serve more targeted ads to viewers.
In a rare but not unheard-of discrepancy, Billboard and Rolling Stone named two different singles as the week’s biggest.
To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad “The Man Your Man Could Smell Like”. The original ad featuring Isaiah Mustafa was created by Wieden+Kennedy in 2010 and went on to win no less than 37 Cannes Lions…
With a new brand campaign that spans just about every possible medium, Truly Hard Seltzer is doubling down on its accepting, fun loving brand–and hoping to continue to close the gap between it and category-leading White Claw. “No One Is Just One Flavor” launches today with global pop star Dua Lipa at the center. And…
Like many hoteliers, Tyler Morse has taken pains to make sure his property furnishes the sort of amenities that upmarket travelers are looking for. He’s got restaurants and cocktail lounges, a rooftop pool and a 10,000-square-foot fitness center. But as the travel and tourism industry claws its way out of the pandemic doldrums, an innkeeper…
Burger King is making good on a promise from earlier this year, rolling out a 2021 version of its fried chicken sandwich with this statement: “We committed to not half a**ing our sandwich, and we meant it.” Meanwhile, Taco Bell is bringing back a fan favorite, the Naked Chicken Chalupa, trying to distinguish itself in…
Eye networks looks to retain live viewing with familiar content.
Front Row will have significantly fewer commercials than what’s currently on WarnerMedia’s cable networks.
Continuando seu plano de expansão para conquistar os mais variados públicos, a Epic Games agora busca fortalecer a relação entre “Fortnite” e os fãs de basquete e da NBA. A empresa revelou que, em breve, você poderá usar os uniformes dos 30 times da liga americana no mais famoso battle royale da atualidade. A novidade …
Leia “Fortnite” em breve ganha skins com uniformes da NBA na íntegra no B9.
Thank you to everyone who voted in the first round of Adweek’s third annual Readers’ Choice: Best of Tech Partner Awards, which recognizes the top advertising and marketing technology providers. We are once again putting the power in the hands of our community and want to offer our readers a say in who should rise…
Post Consumer Brands, the company behind Honeycomb, Alpha-Bits and Pebbles breakfast cereals, announced that Claudine Patel will become its new chief marketing officer. “I look forward to working together to build on the company’s strong foundation, deepen our brands’ relevance and connections with consumers and inspire fresh thinking, and new ways to deliver on our…
Women in the Amp community share their pandemic experiences, juggling full-time jobs with full-time childcare, along with their insights on how advertising needs to change to better support women.
Em dezembro do ano passado, a Amazon divulgou o Amazon Echo Frames, óculos inteligentes que permitem aos usuários acessar a assistente virtual Alexa em qualquer lugar. O gadget permite fazer chamadas, definir lembretes, ouvir podcasts e até mesmo controlar outros dispositivos inteligentes da casa. Agora, a empresa apresenta dois novos modelos para os óculos, a …
Leia Amazon apresenta novos modelos de seus “óculos com Alexa” na íntegra no B9.
É tradicional da série “FIFA”, da EA Sports, trazer de volta jogadores lendários e já aposentados para seu modo Ultimate Team. Dessa vez, porém, o “FIFA 21” decidiu prestar uma homenagem diferente. Usando escaneamento 3D, o simulador de futebol trará Kiyan Prince, jovem inglês que, aos 15 anos, quando estava prestes a subir para o …
Leia Com escaneamento 3D, “FIFA 21” revive jovem jogador falecido em 2006 na íntegra no B9.
A nova campanha do McDonald’s incentiva os fãs a mostrarem o que estão sentindo através de mensagens escritas com o próprio logo da empresa. Nomeada “Say It With McDonald’s”, a ação é bem simples e usa as embalagens de alimentos da marca para montar palavras diversas, e incentiva que os consumidores expressem suas emoções dessa …
Leia Campanha do McDonald’s mostra que dá pra escrever palavras apenas usando o logo da marca na íntegra no B9.
O SBT fechou com a Conmebol e adquiriu os direitos para transmitir a próxima edição da Copa América, que ocorrerá entre os dias 13 de junho e 10 de julho. A competição, que reúne as seleções de futebol da América do Sul, foi exibida pela Rede Globo em suas últimas edições, e é o principal …
Leia Fortalecendo sua programação esportiva, SBT anuncia que transmitirá a Copa América 2021 na íntegra no B9.
O Zoom explodiu na pandemia por fornecer um serviço necessário em um momento crítico, mas agora que alguns países começam a relaxar medidas de distanciamento social e cogitar voltar ao trabalho presencial o futuro da companhia está em risco. Aos olhos da plataforma, a solução pelo visto vai ser apostar no reforço da oferta de …
Leia De olho na manutenção do sucesso após a pandemia, Zoom lança serviço de eventos online na íntegra no B9.
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