The holiday season celebrates love, but seemingly only heterosexual love. We are redesigning classic holiday icons to show that the holidays should celebrate everyone.
Advertised brand: Pril
Advert title(s) : The power of one drop
Creative head: Vishnu Moulish
Agency : Pipe bomb Advertising, Bengaluru, India
Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week. The campaign was a collaborative effort across Jebbit, Ogilvy and Wavemaker. They created an immersive quiz experience on Pinterest, asking three questions, such as, “If you could be anywhere irl… Where would you be?”…
Facebook rolled out a free Covid-19 Announcements tool this week for eligible government pages in India and the U.S. Pages for state and local health departments and municipal governments in the U.S. can use the feature, as can those for state health departments in India. The feature is meant to draw attention to urgent posts…
Also in this week’s Agency Brief, a new campaign is unapologetic about feminine care products.
An early-morning meeting at a Greenwich Village townhouse, under the watchful eye of Steve McQueen, was part of a monthslong campaign.
As IPG’s FCB invests in data and technology to expand its creative output, the agency network is reflecting that priority in its leadership roster with the hiring of Tina Allan as its first head of data science and connections. Allan, formerly with Omnicom’s BBDO New York, will report directly to FCB worldwide CEO Carter Murray…
Payments on Clubhouse are now available to all iOS users in the U.S., and the invite-only social audio application said they will be extended to Android soon. Happy Friday! ???? We’ve just rolled out payments to all iOS users in the US (Android coming soon)! ???? You can also now send a “thank you” and…
TikTok reached a partnership with the Trust & Safety Professional Association that will give every trust and safety professional at the video creation platform a TSPA membership. They will be able to access career development resources, participate in events and workshops and connect with peers across the industry. TikTok’s trust and safety team develops and…
Vans is taking its recently released Pride collection virtual by teaming up with Bitmoji. Snapchat and Bitmoji users can dress their avatars in the Vans Pride collection, choosing from 12 curated outfits or mixing and matching styles. Courtesy Vans/Bitmoji Earlier this month, Vans donated a total of $200,000 to LGBTQ+ organizations Casa 1, GLSEN, Tokyo…
An early-morning meeting at a Greenwich Village townhouse, under the watchful eye of Steve McQueen, was part of a monthslong campaign.
“Army of the Dead – Invasão em Las Vegas” desde o início da divulgação é vendido como o primeiro projeto original de Zack Snyder em anos, uma proposta que faz todo sentido para alguém que passou as primeiras duas décadas da carreira dedicado a adaptações para terceiros, mesmo quando a publicidade buscava alçar sua visão …
Leia Com “Army of the Dead”, Zack Snyder busca ceticismo sem abrir mão da esperança na humanidade na íntegra no B9.
The German media conglomerate Axel Springer is reportedly in discussions to acquire Axios, The Information reported Friday morning, a move that could shore up gaps in the editorial offerings of both publishers. Axel Springer has taken steps to expand its reach in the U.S. in recent years, acquiring what was then Business Insider (now Insider)…
Snap Inc. teamed up with several APIDA creatives to continue marking Asian Pacific Islander Desi American Heritage Month with a new series of “I Am APIDA” lenses. Creatives taking part in the project included Rachel Newman, Radal Patel and Jiqai Wang. Snapchat also released additional filters, lenses and an APIDA Pride sticker pack this week….
Dunkin’ is selling paint and Disney’s sonic logo topped the charts during a week that found cryptocurrency on the decline.
Despite talk of shopping malls fading away as people turn to the internet to purchase goods and services, M&M’s is investing in the future of physical retail. Earlier this month, the 80-year-old Mars brand opened a store in Minnesota’s Mall of America, the nation’s largest shopping complex. Filled with T-shirts, pillows, pajamas and socks, the…
One of the first initiatives of the recently formed Adweek Sustainability Council, co-chaired by myself and Marc Pritchard, chief brand officer of Procter & Gamble, was to help brands understand, embrace and integrate the United Nation’s (UN) 17 Sustainability Development Goals (SDGs) as part of their brand growth strategy, as opposed to treating sustainability as…
Also: DIY Network’s pandemic ad surge, how Discovery and WarnerMedia perform in terms of social video, and more.
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