It’s audio synergy galore for Pandora, SiriusXM and TikTok, as the streaming platform, the satellite radio service and the video creation platform, respectively, are teaming up on several content initiatives across their platforms. SiriusXM will debut a TikTok Radio channel this summer, featuring trending sounds from TikTok and presented by the platform’s creators, DJs and…
Multi-tasking viewers are loathe to make purchases while watching shows, latest Ad Age-Harris Poll reveals.
Money flocks to FLoC navigators, as bidders offer up to 20 times EBITDA for Google Marketing Platform partners.
Data science, machine learning and lots of thoroughly tested ad assets can help exceed customers’ online shopping expectations.
Quantum computing and AI are hardly the easiest concepts to describe but they are vital in today’s forward thinking world where these technologies are increasingly a part of daily life. Across the Pond, the agency known for making the complex human, has created a video to help Google announce its next big move in the quantum computing space featuring a narrative that everyone can follow.
A história é antiga, mas nunca fica velha. O Twitter está mais uma vez trabalhando para lançar uma versão paga de sua plataforma. O Twitter Blue teria uma mensalidade de US$ 3 e daria acesso a recursos inéditos na rede social de Jack Dorsey. Segundo o CNET, a empresa já está testando as funcionalidades exclusivas …
Leia Versão paga do Twitter deve custar mensalidade de 3 dólares na íntegra no B9.
Clubhouse topped the 1 million user mark for its recently released Android application, and it expects to reach 99% feature parity with its iOS counterpart in the next two weeks. The invite-only social audio application said during its town hall Sunday that more than 380,000 people have come through its “Meet Palestinians and Israelis” room…
The two-day virtual event dives into the current state of the TV ad landscape and how streaming is poised to reinvent the $20 billion upfront marketplace.
A fim de contribuir para a inclusão e a promoção da cultura negra, gerar novos conteúdos por meio da colaboração e promover a inovação, a Vivo lança nesta segunda-feira, 24/05, o “Vivo nas Ideias”, iniciativa de conteúdo com formato de um reality show transmitido no LinkedIn da Vivo. C riada em parceria com a Portland, …
Leia Vivo cria reality show no LinkedIn com foco em diversidade e inclusão na íntegra no B9.
The rapper’s latest LP opens with the year’s biggest streaming total, and Olivia Rodrigo, projected to top the album chart next week, has the No. 1 song.
Ditar tendências e gerar impacto social relevante nunca tiveram tanta importância para as marcas como agora. Esse é o resultado apontado por uma pesquisa do Twitter feita em parceria com a Kantar para entender quais as principais razões de decisão de compra para os brasileiros. A relevância cultural de uma marca, ou seja, o conjunto …
Leia Estudo do Twitter e Kantar mostra que marcas conectadas às tendências são vistas como culturalmente relevantes na íntegra no B9.
Roughly one year ago, shortly following the murder of George Floyd, Shawn Dromgoole, a then-29-year-old Black man who had lived in the same neighborhood in Nashville, Tenn., for his entire life, found that he no longer felt safe walking around that neighborhood alone. Dromgoole shared those sentiments in a post on neighborhood-focused social network Nextdoor,…
The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. Following NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli , Discovery’s Jon…
As markets around the world start reopening, CNN is getting out in front to reach decision-makers about the recovery. The WarnerMedia brand is doing so by expanding CNN International’s CNN Marketplace across regions and platforms. By adding more inventory in TV and digital, CNN International aims to add more to its bottom line, capitalizing on…
The two-day virtual event dives into the current state of the TV ad landscape and how streaming is poised to reinvent the $20 billion upfront marketplace.
Conforme o Reino Unido reabre o comércio diante do controle local da pandemia, empresas e marcas agora tem a difícil tarefa de “chamar de volta” o público para seus estabelecimentos. No caso do Burger King, a solução foi criar sinais de fumaça para direcionar os consumidores a suas unidades – mesmo que através da telinha …
Leia Burger King cria rastros virtuais de fumaça para direcionar público a lanchonetes do Reino Unido na íntegra no B9.
O Tekla Structures, software de modelagem 3D da Trumble, empresa referência em tecnologia para construção, foi usado para desenvolver a maior joia do mundo. Batizados de Dragões de Saipan, cada um dos modelos possui 50 metros de comprimento e 20 toneladas. Os dragões foram projetados para embelezar o saguão do cassino do resort Imperial Palace, …
Leia Maior joia do mundo foi projetada com software de modelagem 3D na íntegra no B9.
O Google tem investido bastante na realidade aumentada, e agora a empresa de Sundar Pichai revelou alguns novos personagens que estarão disponíveis em 3D usando a ferramenta da própria empresa para iOS e Android. Entre as revelações estão Pac-Man, Hello Kitty, Ultraman e até o Baby Yoda. Para definir a lista, o Google analisou o …
Leia Google lança pacote de personagens em realidade aumentada com Pac-Man, Hello Kitty e mais na íntegra no B9.
The acquisition comes in response to clients seeking intelligence on the entire digital market
This Ad Age Studio 30 live panel with Piano and ID5 will discuss top strategies as advertisers prepare for the cookieless future.
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