9 Lives: Shift your shape. Live 9 lives.

9 Lives Integrated Ad - Shift your shape. Live 9 lives.
9 Lives Integrated Ad - Shift your shape. Live 9 lives.
9 Lives Integrated Ad - Shift your shape. Live 9 lives.
9 Lives Integrated Ad - Shift your shape. Live 9 lives.

New campaign to communicate premiumness and identity, using a lush conceptual campaign to lure the trepidatious millennial consumer. DAf interpreted the brand name of 9 Lives wine to allude to the different lives the consumer can pursue. These were represented as 9 different fantastical characters who appeared on a minimalistic floating stage in the brand video, with a golden blur effect added to represent shape-shifting. The key visual incorporates these nine otherworldly entities swirled around the bottle in the shape of a number nine. DAf also designed a website with video and the text, “one life is not enough to explore your unknown.” From the website, users can download nine Instagram filters enabling them to embody each one of the lives, adding to its shareability and allowing consumers to participate in the campaign, which had the tagline: Shift your shape. Live 9 lives.

Continental: Stop at the right time

Continental Print Ad - Stop at the right time
Continental Print Ad - Stop at the right time
Continental Print Ad - Stop at the right time
Continental Print Ad - Stop at the right time

Timber Collaborates With Leo Burnett/Detroit On Buick Commercial Featuring Amazon’s Alexa

Timber Creates Magical, CG “Fireflies”/ "Rediscover the road" for Mazda Spot

HERMÈS – "Objects for interior life" by Christopher Anderson (2020)

Facebook Sues 2 Companies for Data Scraping

Facebook filed a lawsuit Thursday against two companies that it accused of data scraping from Facebook and Instagram, as well as Amazon, LinkedIn, Twitter and YouTube. Director of platform enforcement and litigation Jessica Romero said in a Newsroom post that BrandTotal, based in Israel, and Unimania, incorporated in Delaware, used scraping to engage in an…

Facebook Adds Several New Features for Group Admins, Discovery of Public Groups

Facebook used its Facebook Communities Summit virtual event Thursday to introduce several new features related to groups on both the administrator and user side. Fidji Simo, head of the Facebook application, said in a Newsroom post Thursday, “As we approach the 10-year anniversary of Facebook groups, we’re reminded how online communities can be a lifeline…

Burger King's 'Whopper Detour' campaign wins the 2020 Grand Effie

Brand continues its awards streak by earning the prize for most effective campaign, while McCann, IPG and Wieden+Kennedy also win top nods.

Pantone’s Newest Color Is an Ode to Menstruation

Back in December, when the world was still relatively “normal” and Covid-19 wasn’t even on the radar, the Pantone Institute of Color predicted that Classic Blue, described as a “timeless and enduring hue, elegant in its simplicity” would be omnipresent at the turn of the decade due to the “desire for a dependable and stable…

Pinterest Creator Festival Set for Oct. 15

Pinterest will host its digital Pinterest Creator Festival event Oct. 15 at 10 a.m. PT/1 p.m. ET. The event is open to all creators, with the aim of educating them, celebrating them and inspiring them to create on the platform. Chief marketing officer Andr?a Mallard said in a blog post, “We hope that everyone who…

Nextdoor Helps Neighbors Map Out Their Safe Halloween Plans

Nextdoor is bringing its annual Treat Map back with some new features to reflect the impact of Covid-19 on Halloween 2020. The neighborhood social network said a recent nationwide poll it conducted found that 73% of respondents are looking for alternatives to traditional trick-or-treating with the pandemic in mind. Nextdoor users can share lower-risk festivities…

Vigor Grego adota o rosa em embalagens durante o Outubro Rosa para campanha de conscientização

image003

O Outubro Rosa começou nesta quinta (1) para celebrar iniciativas de conscientização sobre o câncer de mama, e a Vigor Grego este ano resolveu aderir à campanha a partir de um ato simbólico: ao invés da tradicional cor azul, as embalagens da marca durante os próximos 31 dias serão produzidos na cor rosa. Coordenado pela …

O post Vigor Grego adota o rosa em embalagens durante o Outubro Rosa para campanha de conscientização apareceu primeiro em B9.

Syn Presents New Collection Of Multi-Genre Music Collection Made In Japan

Director & Creative Director Ben Conrad Brings his Vision to Golden LA

Senate panel votes to subpoena Facebook, Google, Twitter CEOs

The move follows a failure to reach agreements with the companies for voluntary appearances by Mark Zuckerberg, Sundar Pichai and Jack Dorsey.

7 Social Platforms Where Gen Z Is Most Likely to Be Found Hanging Out

Wondering where your brand should go next in the vast sea of social media platforms? Have a look at where Gen Z is hanging out. Making up 35% of the global population, with more than $143 billion in spending power, these mobile-first consumers are venturing into new “third places,” including in-game concerts on Fortnite or…

Senate Committee Votes to Subpoena Big Tech

The U.S. Senate Committee on Commerce, Science, and Transportation has unanimously voted to subpoena the CEOs of Facebook, Google and Twitter to face questions over their content policies. A particular area of focus will be the internet platforms’ protections afforded by Section 230 of the Communications Decency Act, a statute that means such platforms do…

TikTok Adds Layouts to Duets Feature

TikTok added a new formats option to its iconic Duets feature. People on TikTok can now choose from four layouts when creating their Duets: a left-and-right layout, react layout, top-and-bottom layout or three-screen layout. For left-and-right and top-to-bottom layouts, users can toggle their video to populate their preferred spot on the screen. Videos can be…

In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp

Nike’s esports strategy focuses on three things. A region: China. A game: League of Legends. And a mission: player health. The athletic apparel brand’s first esports ad, created by Wieden+Kennedy Shanghai, packages this strategy into a 90-second energy-fueled bootcamp dubbed Camp Next Level. In the ad, professional players for the League of Legends Pro League…

Facebook Bans Ad for Period Underwear Because It Shows Red Menstrual Blood

In some corners of the world, like Pantone’s, the color of menstrual blood is being celebrated. In others, it’s deemed controversial. Modibodi, which sells period and leak-proof underwear, said an ad it recently began running on Facebook has violated the platform’s advertising policies. According to the brand, Facebook indicated that three scenes that use the…