Hasta La Creative!

Smartphones have evolved photography in more ways than we could possibly have imagined. Today, everyone has a great camera in their pocket, but it’s not just about megapixels or the perfect framing, but what you do with that photo that counts. The stories it tells, the emotion it creates and the potential of a single image to inspire incredible creativity – all stemming from a single image. When we take and share photos they take on a life of their own. The shot becomes the conversation.

What will your photos inspire?

This year, Hennessy X.O. celebrates its 150th anniversary. To honour this legacy Hennessy has collaborated with DDB° Paris to create a unique campaign that evokes the viewer’s senses in a hypnotic fashion. With its intricate textures and rich colours, the visual brings to life the complexity of the French amber liquid. The organic shapes, floating around the iconic Hennessy bottle, allow us to represent an unravelling of flavours which evolve on the palate and create a mind-blowing tasting experience. Created in collaboration with CGI artists from the studio Mikros, the campaign premiered digitally in March and shall be a part of global travel retail media plan starting in October. With this intriguing work and its curious ASMR quality, DDB° manages to reinvent a 150-year-old story. The Odyssey has just begun.

We are defined and judged by how we dress everyday. LGBTQ+ people are most often treated a specific way, especially when they don’t conform to gender norms. So let’s show how Doc Martens are for those who refuse labels.

F*ck to the Beat is a campaign to promote pleasure through music and sex toys that sync to different songs. This idea came up during the 2020 pandemic when people could not be physically together.

A bus and IKEA’s blue bag share the same function. They both carry you and your belongings through everyday life.

The blue bag is called “FRAKTA” which in Swedish translates to “transport” and this particular bus even carries you to the nearest IKEA store.

https://doggyiq.greenies.com/

The GREENIES brand announced its latest campaign – Doggy IQ – an online test with a humorous approach that allows pet parents to find out how much of a genius their pet is.

The Doggy IQ test was created by creative agency adam&eveDDB and is the latest piece of the GREENIES brand’s current creative campaign, which showcases how dogs don’t know what’s good for them. The campaign launched in 2019 to support the brand’s expansion into mass retailers.

As the Doggy IQ test may show, dogs aren’t always the brightest, but they don’t need to know what’s good for them to enjoy GREENIES Dental Treats. That’s why all test-takers will receive a rebate on their next purchase of the oral care product.

The test features three interactive tasks, while also providing a fun bonding activity for pets and their parents. To develop the test, the brand worked with Canine Intelligence Researcher Dr. Rosalind Arden, leveraging her expertise and experience in studying the intelligence of mammals.