Key Insights Five Below has already opened about half of the 120 locations it’splanning for 2020. Dollar General now operates more U.S. locations than McDonald’s. Popshelf, Dollar General’s new $5-and-under retail outlet, is brushing aside any notion that brick-and-mortar chains are on the way out. In fact, analysts Adweek spoke with say the store concept…
With many businesses in various stages of reopening their offices and employees discovering new productivity routines outside their home, Slack is seeking to highlight the variety of remote work situations with a new ad campaign. The office chat app has released two new ads–a 30-second live-action TV spot and a 15-second animated video–that reflect the…
Friday would have been the late John Lennon’s 80th birthday, and his music is now available on TikTok via an account created in partnership with The Lennon Estate and label partner Universal Music Group. A dedicated playlist featuring 11 of Lennon’s most legendry solo tracks is now available to TikTok users worldwide: “Beautiful Boy” “Gimme…
A Microsoft começou a permitir esta semana que seus funcionários optem pelo regime de trabalho em casa de forma permanente. A informação vem do The Verge, que teve acesso a um novo guia de políticas internas da companhia que apresenta novos planos de flexibilização do trabalho, incluindo aí um “ambiente de trabalho híbrido” para quando …
O post Microsoft passa a permitir que funcionários trabalhem de casa de forma permanente apareceu primeiro em B9.
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“First-time claims for unemployment benefits totaled 840,000 last week,” CNBC reports, “higher than expected in another sign that the spike in job growth over the summer has cooled heading into Election Day. Economists surveyed by Dow Jones had been expecting 825,000 new claims.”
Some essential context: “U.S. layoffs still high, but so is skepticism on jobless data,” via the Associated Press.
See also: “As job losses continue, doubts are rising about unemployment data,” from Axios.
This just in (this morning) from Nate Silver’s FiveThirtyEight:
We’ve started to get polls on what the public thinks of Trump’s diagnosis, and so far Americans, including some Republicans, say Trump didn’t take enough precautions. There are also signs that the episode may be hurting Trump’s reelection chances. Now, not every pollster has shown an uptick for Biden since we learned about Trump’s diagnosis last Friday, but Biden still got some of his best polls this week. We’ll continue to monitor polls for evidence of how Trump’s diagnosis has affected both the election and Americans’ views of the coronavirus.
Keep reading here—and be sure to check out (via that same link) FiveThirtyEight’s state-by-state predictions, and the results of its national-level meta-analysis based on running simulations of the presidential election 40,000 times.
Ad Age Datacenter’s Bradley Johnson has authored “Downtime Opportunity,” a 56-page white paper that examines marketing, product and media innovation in the worst of times from the Great Depression to the great coronavirus pandemic. Conclusion: Economic downturns reset the table for marketers and media, creating new rules, opportunities and brands. The report is available as a free download for Ad Age Insider and Ad Age Datacenter subscribers (or for purchase by everyone else) at AdAge.com/downtime2020.
Click for the quick take: “How marketing can thrive in the worst of times.”
If you watch TV, you’ve probably been noticing a lot of Apple Watch ads. We checked with iSpot.tv for some hard data, which the TV-ad tracking and analytics firm has shared exclusively with Datacenter Weekly. To wit:
• Apple Watch TV commercials went on hiatus starting mid-August, but came back in a big way starting Sept. 18.
• So far in 2020, Apple Watch commercials have racked up 1.3 billion TV ad impressions—and more than half (573.8 million) of that total came from Sept. 18 through Oct. 7. Per iSpot, 62% of Apple’s TV commercial outlay for the year so far (an estimated $25.6 million out of $41.1 million) was spent during that time frame.
• Apple has been betting big on sports fans wanting the latest Apple Watch. Some 58% of Apple Watch TV ad impressions from Sept. 18 through Oct. 7 have been delivered during sports programming (NFL, NBA, college football, MLB and NHL).
• Apple has been airing two different ads in heavy rotation (519 times from Sept. 18 through Oct. 7). The most-seen of the two, hyping the capabilities of the Series 6 Watch, is “It Already Does That.” The other ad currently in heavy rotation, “Ya lo hace,” is a Spanish-language version of the same ad.
ICYMI, from the most recent Ad Age Campaign Scorecard: Pro-Biden PACs have been outspending pro-Trump PACs when it comes to booking TV ads from Oct. 6 through Election Day.
Democrat/pro-Biden PACs have $112.9 million of TV/radio ads cued up to run over that period, vs. $36.4 million by Republican/pro-Trump PACs. The top-spending pro-Biden PAC, Future Forward USA, has $70.5 million booked, while the top-spending pro-Trump PAC, America First Action, has $21.1 million.
Keep reading here.
“The top 200 U.S. advertisers increased ad and marketing services spending a robust 4.6 percent in 2019 to a record $175 billion, the capstone to a decade of advertising growth,” Datacenter’s Bradley Johnson reports in a post that serves up some topline stats from Ad Age’s 65th annual Leading National Advertisers report.
That, of course, was then and this is now—but the LNA sets the essential baseline for marketers and marketing activities pre-COVID-19. And it offers the big-picture view of the brands and marketer categories that entered the coronavirus recession with the most momentum.
It’s a must-read, basically. Ad Age Datacenter subscribers, of course, get access to the full LNA report.
• “41 states have ‘uncontrolled spread’ of COVID-19 or are trending poorly, data show,” per SFGate.
• “Google is giving data to police based on search keywords, court docs show,” CNET reports.
• “Just 59 Americans own more wealth than half the country, data shows,” per the New York Post.
The newsletter is brought to you by Ad Age Datacenter, the industry’s most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.
Ad Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.
This week’s newsletter was compiled and written by Simon Dumenco.
TikTok is marking World Mental Health Day Saturday (Oct. 10) by teaming up with Diplo on a one-hour meditative music experience featuring Secular Sabbath, Rhye and “other surprises.” The event will be livestreamed Saturday at 5 p.m. PT/8 p.m. ET, and viewers will be able to donate to The Jed Foundation, which empowers teens and…
Pinterest has been integrated with the Microsoft Edge browser, enabling people to opt in and see Pins that are relevant to their Microsoft Collections, as well as to export their collections to new boards on Pinterest. Microsoft corporate vice president Liat Ben-Zur wrote in a blog post, “To get started, just add items to your…
Classic TV game show Supermarket Sweep returns to the airwaves Oct. 18 at 8 p.m. ET on ABC, and the network teamed up with Twitter to give fans a chance to browse the aisles virtually. In interactive game Supermoji Sweep, available only on Twitter, people can reply to this tweet from the @SuperSweepABC account with…
With a new website full of chaotic audio clips of sirens, puking cats and rumbling stomachs, agency TBWALondon and men’s media platform The Book of Man want to help folks take better of themselves during this stressful time–by helping them bail on video calls. Months into this pandemic, most of us can relate to that…
Após o lançamento das garrafas comemorativas de 200 anos, Johnnie Walker estreia o primeiro filme da campanha de aniversário, “Surrender”, que poderá ser visto na TV paga e no ambiente digital a partir de hoje. Com o tema “Os próximos 200 anos estão apenas começando”, o vídeo estimula as pessoas a seguirem em frente, destacando as …
O post Johnnie Walker chega aos 200 anos e olha para o futuro em nova campanha apareceu primeiro em B9.
Twitter permanently suspended 1,594 accounts associated with five distinct networks for various violations of its platform manipulation policies, tying those networks to state-linked information operations in Cuba, Iran, Russia, Saudi Arabia and Thailand. Twitter Safety shared details about the five networks in a blog post Thursday. Cuba: Twitter permanently suspended 526 fake accounts run by…
Neste dia 09/10, John Lennon estaria completando 80 anos se estivesse vivo. Para celebrar a data, o TikTok está incluindo clássico do músico na plataforma. A ação acontece em parceria com a Universal Music, com todos os direitos autorais concedidos. Por se tratar da obra de John Lennon, nem todo o acervo do músico estará …
O post Para celebrar 80 anos de John Lennon, TikTok leva músicas do cantor para criadores da plataforma apareceu primeiro em B9.
If a user tries to retweet a post that has been labeled as false, Twitter will show them “a prompt pointing them to credible information about the topic.”
Plus, Uber consolidates global account with MediaCom and check out highlights from Advertising Week New York.
The Florida tourist attraction has struggled with low attendance since reopening in July, but public health officials and worker unions also say safety protocols have kept the coronavirus at bay.
With just weeks remaining before the 2020 U.S. elections, Twitter is again making changes to how it flags tweets it determines include misinformation. Twitter already puts warning labels on tweets that may contain misinformation about elections, the Covid-19 pandemic or include manipulated media like deepfakes. But the company will soon handle those tweets differently, requiring…
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