Normally, a Christopher Nolan film would bring in $50 million in North America during an opening weekend. But moviegoing is not normal these days, so $20.2 million counts as success.
South African’s have a lot on their plates, besides the global pandemic that’s ripping through the country, they also have electricity grid problems, a frustrating term called ‘load shedding’. Broadcaster DStv understands the frustration which is why they want to ‘lighten the load’ with streaming entertainment services during power outages aka load shedding. The campaign uses a slice of life moment to bring a humorous side to the situation.
We live in a world where more and more goods are produced faster than ever before, and our shopping habits will soon suck the life out of our planet. A Finnish online store for second-hand items, wanted to provide a wake-up call and portray pre-owned items in a new, appreciative light.
Utilizing heroic images early- and mid-20th Century posters that served to rally the country and allayed fears during war and other uncertain times, the spot makes the case that this current pandemic is not unlike past calamities, and it will be our skilled workers – mechanics, nurses, technicians and builders – who will be the ones helping to get America back to work.
Periods and busses have one thing in common. You would like to know when they’re coming.
With the app Clue, you can track your period and ovulation and get a better understanding of how your body works.
upGrad unveiled its latest mass media campaign featuring a donkey, draws from the cultural insight that in the corporate world, everyone wants to climb the ladder and choose various ways to get ahead – one of the most common being the tendency to lick ass.
As we spend our life immersed into our cellphones and other devices, the world too, turns away from us. It’s only when we open our eyes and say ‘heylo’ to the real world, everything changes.
New TVC for Bisk Farm’s Heylo cookies. Start a conversation.
Since the mandatory use of masks was implemented because of the pandemic, what is seen in Brazil is a total disregard for the law by a large part of the population. Some simply for not wearing the mask, but the vast majority for wearing it incorrectly, wearing it on the neck or chin, without any protective effect against the coronavirus.
Examples of authorities, artists and politicians wearing the mask incorrectly in the media have also discouraged the population from wearing it correctly. For many, especially for the poor citizens, the mask became an accessory with no use. That is how the Correio da Bahia newspaper, the leader in circulation and volume of readers in the state, asked the agency for a campaign to draw the population’s attention to this serious problem, which puts everyone’s health at risk.
That was how the print campaign “There is no reason” was created, which is being broadcast daily in the newspaper’s printed and digital media newspapers.
Your News Bulletin. A campaign for Netsafe, created to help tackle the big issue of misinformation and fake news. Based on the latest research by Netsafe, 52% of Kiwis admit they have fallen for fake news, mostly due to misleading articles or headlines. The campaign aims to educate Kiwis on how to better spot fake news, and to think critically before sharing it.
Our strategy: beat fake news by playing it at its own game. Using satire (and well, fake news) we aim to capture attention by initially fooling the audience into thinking our increasingly ridiculous news stories are real. They are then directed to the ‘fake news trainer’ at – www.yournewsbulletin.co.nz.
A two-pronged personality test that serves the obvious purpose of letting participants know if they are rapists, rape apologists, or none while indirectly educating them about consent through the questions and answers.
amiarapist.com
Branding and design studio Trollbäck+Company have designed and delivered an experiential brand refresh for IMAX with Laser, IMAX’s top-tier technology offering. The work includes an immersive pre-roll open for films viewed in IMAX with Laser that visually conveys the inside story of the company’s next-gen visual, audio, and theater design technologies that continue to define the industry.
Using a combination of CGI, live action photography, and ultra high-res digital imagery, this new work by Trollbäck+Company shifts focus from format to experience, communicating the value of IMAX with Laser to potential industry partners and consumers alike. It is the first time IMAX has used consumer facing messaging around its newest commercial Laser technology to show off its investment in the giant, next-gen technology, a major pivot from the company’s previous, B2B-focused approach.
Large-scale deforestation is a pressing issue in Slovakia. VLK (Wolf) is a non-governmental environmental organization that fights for the preservation of natural forests. Their philosophy is simple: to do nothing with the forests. To let them live. VLK launched the biggest petition in the history of the country. The goal: 10 % of the area of Slovakia covered by forests without any human intervention.
France aims to train 80% of French people in first aid within 10 years. To reach this objective, more and more young people are being trained thanks to the efforts of the Department of Education but there is still progress to make, according to a survey by SMEREP, 40% of French high school students declare that they have never received first aid training. In order to resolve this problem, Kewl (Konbini’s creative hotshop) and the French Red Cross, in its historical mission as a trainer, decided to invest TikTok, the first platform of this generation, to create the first dance challenge which aims to raise awareness and train young people in first aid measures.
A new campaign to help reinvigorate outdoor ad spend. The work for Greater Manchester based VisionAd aims to remind people how powerful outdoor can be, and encourage businesses to start buying into the media again after months of lockdown.
Combining its fun and responsive city-driving capabilities with Hybrid power, the New Yaris Hybrid truly is full of positive energy. When you have the energy to keep going, why stop?
People love their pets. But even more, they love to take pictures of them, upload them to the network, and then collectively be touched by these photos on Instagram.
?The concept is to use this fun “addiction” of pet owners in creating packaging and brand image. In each new edition of shampoos, the brand uses amateur photos belonging to real consumers on its packaging signed on its Instagram. And each new edition on the label there are new and new users, regardless of the pedigree of their favorites, professional images and everything else. And so again and again.?Consumers literally become a part of the brand, participate in its development and the formation of its visual appearance. And packaging becomes a full-fledged flexible channel of communication with the consumer.?
Shot before the pandemic this commercial nails our current collective state of mind.
A lonely and weary office worker at the end of his tether makes his way home late at night. Fortunately for him, his car isn’t something he can ignore.
Samsung continues to bet big on the future of foldables with the brand-new Z Fold2 and a provocative ‘Farewell, flat’ marketing campaign. Set to Otis Redding’s perfect break-up song “I’ve Been Loving You Too Long”, the camera pans through an entire era of flat grey slabs, before ascending a towering smartphone stack where the Galaxy Z Fold2 sits.
As the song crescendos, the Mystic Bronze Z Fold2 unfolds on its one-of-a-kind hinge into a stunning 7.6-inch screen – made possible by folding glass. Moving from iteration to innovation, the unfolding moment represents the dawn of a new day, and concludes with the bold provocation: ‘Farewell, flat.’
Gartner predicts that the foldables category will grow +75% CAGR year-on-year from 2019 to 2025. That’s 30 million foldables by 2023, and Z Fold2 is set to be a turning point from flat to fold. As Samsung boldly teases in the film, ‘As one era ends, the next one unfolds.’
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