California Lottery: Get Your Quarters Ready

Facebook Names New CMO; A Michelin Star for Burger King?: Wednesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Following Antonio Lucio’s Retirement, Facebook Promotes Product Growth VP to…

Mark Zagorski Is Leading DoubleVerify’s CTV Push

Key Insight: The former CEO of Telaria has “just started to notice” measurement shortcomings, and now wants to fix it. DoubleVerify, the private equity-backed measurement and verification vendor, had been without a CEO for nearly five months through the height of the coronavirus pandemic. Since the end of July, former Telaria boss Mark Zagorski has…

Without a marathon, New York Road Runners is still racing ahead

After canceling the marathon, the New York Road Runners is adjusting its strategy to include more virtual events and in-person races, which include many of the same sponsors.

Samsung launches self-serve ad platform to take next steps in connected TV

TV and device maker is competing with Roku and Amazon for future of ad-supported digital video.

Watch live at 11:30 a.m. EDT: WPP's Mark Read on diversity, ageism and returning to the office

In this live episode of Ad Age Remotely, WPP’s CEO discusses the future of the agency model, post-pandemic.

Facebook looks within for its CMO, and Walmart's new stores have app appeal: Wednesday's Wake-Up Call

Meanwhile, Samsung offers self-serve ads; Coke taps Molson Coors in hard seltzer deal; and ‘Borat’ heads to Prime.

your hands are dangerous / Haut les mains, c’est un hold-up!

THE ORIGINAL?
Clenzo Hands-Cleaner – 2017
“Unwashed hands can be fatal”
(Click image to enlarge)
Source : Adevee

Agency : JWT Hyderabad (India)
LESS ORIGINAL
Covid-19 awareness – 2020
“Your hands are dangerous.
Wash them”
Source : Adsoftheworld
Agency : WMG, Guayaquil (Ecuador)

Mediterranean Towers: Alive & Kickin

Countries went into total lockdown and stores, businesses and restaurants shut their doors. However, while the lockdown was tolerated at first due to the general atmosphere of panic and fear, soon the economic consequences became apparent as most economies began suffocating. The advocates of reopening the markets were fast to point the finger at their seniors – blaming them for the continued segregation and economic shutdown in posts that showed increasing animosity and resentment towards the elderly. Posts where they were fast to offer up ghetto like solutions.

Kingfisher: A Warm Commercial for a Cold One

Orange: The Toy

Samsung: Unfold the Music

Get the inside story on all the music, mayhem and those massive manes when we Unfold the Music. Find out how Galactic Lazer Stallion became rock and roll legends and the ultimate emcees for Samsung Power Play.

Video of Unfold the Music

Video of Power Ballad

Walmart redesigns stores to align with mobile app

Retailer begins ambitious project to make store navigation clearer and push use of app, including self-checkout and touchless pay.

Burger King: The Whopper Reply

It’s annoying to wait to get an answer. Even more so when it is online and takes years… After a review of their own Facebook pages, Burger King has learned that people don’t always get the answer they deserve. That’s why Burger King decided to reply to all the burger fans they could.

It’s not always easy to have an overview of all the hungry burger fans on Facebook. But people who have spent time writing a comment deserve an answer, even though it has been a pretty long time since they reached out. So on Thursday 24th, the majority of the McDonalds burger fans in Denmark who have been left hanging for days, months or even years, woke up to a reply from Burger King in the form of a helpful, yet funny answer and a free flame-grilled Whopper to try and make up for the lack of attention.

While working with their own online customer service, Burger King became aware that their closest competitor was not quite on point when it comes to online customer service. As Burger King believe that all burger fans should get the replies they deserve – whether they like flame-grilled Whoppers or Big Macs -, they decided to lend a helping hand to their colleagues at McDonalds.

Bodyform: Padverts

Bodyform Ambient Ad - Padverts
Bodyform Ambient Ad - Padverts
Bodyform Ambient Ad - Padverts

Even in the UK, period poverty is still a big issue – 1 in 4 women have been unable to afford sanitary products. That’s why Bodyform will use advertising to subsidise sanitary pads. They will use the packaging of individual pads as advertising space and the brands’ advertising will cover the production costs, making it possible to sell the pads for almost free. The brands are also taking a stand against period poverty.

Amnesty International: The Missing Map

Amnesty International Digital Ad - The Missing Map

Over 600.000 people disappear in the US every year, 75% of them being underage. An alarming statistic that cannot go unnoticed.

Amnesty International will partner up with Snapchat to create an interactive tool inside SnapMap that raises awareness among teenagers and lets them help directly in this cause.

Ben & Jerry's: Eat the Weirdness

Ben & Jerry's Outdoor Ad - Eat the Weirdness
Ben & Jerry's Outdoor Ad - Eat the Weirdness
Ben & Jerry's Outdoor Ad - Eat the Weirdness
Ben & Jerry's Outdoor Ad - Eat the Weirdness
Ben & Jerry's Outdoor Ad - Eat the Weirdness
Ben & Jerry's Outdoor Ad - Eat the Weirdness
Ben & Jerry's Outdoor Ad - Eat the Weirdness

Fun copy campaign for a fun brand. The goal was to express the weirdness and fun style of the brand through the copies and the overall style of the prints.

Americas Cardroom: We are all the same, KO

Vogue Spec Work by Miami Ad School

Advertised brand: Teen Vogue + The Case For Her
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Directors: Catarina Barcala, Xavi Ocana, Hanna Choi
Copywriter: Palak Kapadia
Synopsis: Open conversation about female pleasure is taboo in cultures around the world. So much so that in UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the main source of sex-ed for many and censoring something so natural makes women feel insecure about their own bodies. With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their own sexual pleasure.

Chris Wallace Struggled to Rein In an Unruly Trump at First Debate

In his second time moderating a presidential debate, the Fox News anchor attempted to reset the proceedings midway through.