California Lottery: Get Your Quarters Ready
Posted in: Uncategorized
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Following Antonio Lucio’s Retirement, Facebook Promotes Product Growth VP to…
Key Insight: The former CEO of Telaria has “just started to notice” measurement shortcomings, and now wants to fix it. DoubleVerify, the private equity-backed measurement and verification vendor, had been without a CEO for nearly five months through the height of the coronavirus pandemic. Since the end of July, former Telaria boss Mark Zagorski has…
After canceling the marathon, the New York Road Runners is adjusting its strategy to include more virtual events and in-person races, which include many of the same sponsors.
TV and device maker is competing with Roku and Amazon for future of ad-supported digital video.
In this live episode of Ad Age Remotely, WPP’s CEO discusses the future of the agency model, post-pandemic.
Meanwhile, Samsung offers self-serve ads; Coke taps Molson Coors in hard seltzer deal; and ‘Borat’ heads to Prime.
THE ORIGINAL? Clenzo Hands-Cleaner – 2017 “Unwashed hands can be fatal” (Click image to enlarge) Source : Adevee Agency : JWT Hyderabad (India) |
LESS ORIGINAL Covid-19 awareness – 2020 “Your hands are dangerous. Wash them” Source : Adsoftheworld Agency : WMG, Guayaquil (Ecuador) |
Countries went into total lockdown and stores, businesses and restaurants shut their doors. However, while the lockdown was tolerated at first due to the general atmosphere of panic and fear, soon the economic consequences became apparent as most economies began suffocating. The advocates of reopening the markets were fast to point the finger at their seniors – blaming them for the continued segregation and economic shutdown in posts that showed increasing animosity and resentment towards the elderly. Posts where they were fast to offer up ghetto like solutions.
Get the inside story on all the music, mayhem and those massive manes when we Unfold the Music. Find out how Galactic Lazer Stallion became rock and roll legends and the ultimate emcees for Samsung Power Play.
Retailer begins ambitious project to make store navigation clearer and push use of app, including self-checkout and touchless pay.
It’s annoying to wait to get an answer. Even more so when it is online and takes years… After a review of their own Facebook pages, Burger King has learned that people don’t always get the answer they deserve. That’s why Burger King decided to reply to all the burger fans they could.
It’s not always easy to have an overview of all the hungry burger fans on Facebook. But people who have spent time writing a comment deserve an answer, even though it has been a pretty long time since they reached out. So on Thursday 24th, the majority of the McDonalds burger fans in Denmark who have been left hanging for days, months or even years, woke up to a reply from Burger King in the form of a helpful, yet funny answer and a free flame-grilled Whopper to try and make up for the lack of attention.
While working with their own online customer service, Burger King became aware that their closest competitor was not quite on point when it comes to online customer service. As Burger King believe that all burger fans should get the replies they deserve – whether they like flame-grilled Whoppers or Big Macs -, they decided to lend a helping hand to their colleagues at McDonalds.
Even in the UK, period poverty is still a big issue – 1 in 4 women have been unable to afford sanitary products. That’s why Bodyform will use advertising to subsidise sanitary pads. They will use the packaging of individual pads as advertising space and the brands’ advertising will cover the production costs, making it possible to sell the pads for almost free. The brands are also taking a stand against period poverty.
Over 600.000 people disappear in the US every year, 75% of them being underage. An alarming statistic that cannot go unnoticed.
Amnesty International will partner up with Snapchat to create an interactive tool inside SnapMap that raises awareness among teenagers and lets them help directly in this cause.
Fun copy campaign for a fun brand. The goal was to express the weirdness and fun style of the brand through the copies and the overall style of the prints.
Advertised brand: Teen Vogue + The Case For Her
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Directors: Catarina Barcala, Xavi Ocana, Hanna Choi
Copywriter: Palak Kapadia
Synopsis: Open conversation about female pleasure is taboo in cultures around the world. So much so that in UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the main source of sex-ed for many and censoring something so natural makes women feel insecure about their own bodies. With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their own sexual pleasure.
In his second time moderating a presidential debate, the Fox News anchor attempted to reset the proceedings midway through.