Hasta La Creative!

Working from home has become the new normal for many people this year, but recent Statistics Canada data shows that less than 40% of Canadians have a job that can be plausibly carried out from home.

While 85% of jobs in finance and insurance can be done from somewhere other than the office, for example, that number drops to 45% for real estate professionals and to less than 15% for outdoor-focused sectors like construction.

Regardless of where they work, however, the afternoon pick-me-up is a treasured ritual for Canadian workers, and Reese is committed to ensuring that people working outside the house have the same access to its Reese Outrageous bar as their WFH colleagues.

Working with its agency partner Mosaic, the Hershey brand created “The Outrageous Flying Snack Cupboard”—a replica of the snack cupboard found in homes all across Canada, except this one stuffed with Reese treats. The cupboard was then flown via a giant drone to three outrageously inconvenienced Canadians working outside their house: A construction worker, a lifeguard and real estate agent.

Prepare yourself for a journey of relaxation and mindfulness in this 3 hour homage to the mental health benefits of golf.

KFC is a brand with a very notorious intrinsic characteristic related to the enjoyment of crispy chicken when put in the mouth. Given this, the agency found a visual way to bring this differential to real life, not only because of the idea itself and the representativeness of the sensorial, but also because of the spectacular finish.

This great campaign was conceived manually and developed over the last 12 months. This time was necessary to obtain this level of detail and to reach this level of final craft, which also became in video contents that conceptually tell how the whole process was.

In addition, a classic brief ad was achieved, where what is communicated is directly the benefit of the product and what was achieved is making sound executions, which when seen, you can imagine the sound that “those mouths” produce when biting. Same thing with KFC’s chicken.

The increase in unemployment and the reduction of salaries during the pandemic have generated many consequences, among them mortgage and rent defaults and the worsening of the global housing crisis. 1.3 thousand families have been evicted in the São Paulo Metropolitan area (the most populous city in Brazil) in the past few months, according to data obtained through a recent study by the Laboratory on Public Space and Rights to the City (Labcidade) at the University of São Paulo (USP). While these decisions go against recommendations by the Brazilian National Council of Justice (CNJ), this is a situation of extreme importance in the country.

To help families navigate the difficult moment Brazil is currently experiencing, CP+B Brazil created a campaign to raise awareness and mobilize people to act. The action unites different furniture and design brands, like Mobly, INI Original, and Fitto Design, to get customers’ attention in an unparalleled manner on Instagram. While these furniture brands usually use their timelines to show their products situated in inspiring environments, followers were surprised to see furniture displayed on the street in an effort to alert audiences to just how many families have been evicted. Followers were invited to donate to the cause, and the companies will make donations themselves. Donations were sent to the Atalho Project, an initiative that guides charitable donations. Atalho handled all of the action’s logistics and was responsible for delivering funds to relevant non-profits.

The initiative has also built a partnership with MField, a firm specialized in influencer marketing. MField predicts that more brands will join this cause, helping thousands of families return to their homes.

This month, Uswitch, the UK’s leading switching service for energy, broadband and mobiles, has launched the new campaign for its new product which helps to make switching even easier than ever before.

Uswitch customers can now switch energy tariffs even more easily and quickly – in as little as one click – while staying in control. This marks an important proposition for the company which has saved consumers £2.5 billion off their energy bills since launching 20 years ago.

Sky Bet have kicked off the new football season with a stunning flower display featuring every Premier League team. Each flower has been designed in different team colours and as they bloom they represent the one thing all fans from Liverpool to Hartlepool share. Hope. As the flowers grow and open in the centre circle of a pitch, a football obliterates the display with Sky commentator and Arsenal legend Alan Smith going wild.

Open conversation about female pleasure is taboo in cultures around the world. So much so that in UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the main source of sex-ed for many and censoring something so natural makes women feel insecure about their own bodies.

With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their own sexual pleasure.