Hasta La Creative!

Doritos now come in a new flavor: Wasabi. The century-old ingredient of Japanese cuisine inspires the new ad campaign almost fully designed in the Japanese language, created by AlmapBBDO and produced by The Youth. Everything from the visuals, to the movie, to the actions conceived specially for the launch, is a reference to elements in Japan’s pop culture, which take on a good-humored, light-hearted twist. There is virtually no Portuguese word to be found in any spot for the campaign. The purpose is to look as though it was made in Japan, in a display of New Doritos’ originality.

In parallel with its No Logo poster campaign showing close-ups of Big Mac, Fries and Cheeseburger, McDonald’s and its ad agency TBWAParis go a step further in staging the irresistibility of McDonald’s Core products.

This time, it’s the entire billboard presenting the poster that seems to have been bitten directly into the structure – as a victim of an irrepressible craving for a McDonald’s. And it is not just an impression since life-sized billboards with the No Logo posters of Big Mac, Fries and of Cheeseburger were actually bitten/forged using a traditional boilerwork technique before being installed in the street.

And as the No Logo posters, these structures, too, are wordless.

With many families spending a lot more time at home, and online, and with societal pressures amassing, the threat of human trafficking is more urgent than ever. In the first month of the COVID-19 shutdown, the National Center for Missing and Exploited Children reported a three-fold increase in reports of online exploitation and abuse, soaring from 300,000 reports to more than 1.1 million, with more than 70% of those reports coming from social media. This threat continues as children continue to stay home and attend school virtually.

Dedicated to their mission of ending the sexual exploitation of minors, Street Grace is meeting young people on the one platform where they are spending more and more of their time: TikTok. The nonprofit worked with longtime creative partner BBDO Atlanta to create the Help Locker – a TikTok account that directly calls out and debunks common myths about trafficking being spread.

Since its launch, the Help Locker account has amassed over 100k followers and 1.9 million total likes. Teens’ comments and reactions have been encouraging and have inspired the Help Locker to keep going strong. Each video conveys important, relevant information, but in the tone and style that has become popular on TikTok.

With less than six weeks remaining until this year’s general election, HBO Max and Rock the Vote are kicking off a new partnership that encourages voters to highlight the issues that have most affected their daily lives, families and communities. Viewers are encouraged to join the conversation started by @HBOMax and @HBO and fill in the blank –– that they will “#VoteBecause __________ Depends On It” — on social media to spread the word about why they’re heading to the polls this election. For more on how to get engaged leading up to the election, register to vote, check your registration status, access registration and absentee ballot request deadlines, and more, fans can visit rockthevote.org/warnermedia.
To further fuel the conversation, a selection of more than 20 topical and critically acclaimed HBO and HBO Max documentaries that cover civil rights, the environment, women’s rights, health in America, the economy, civic engagement, and elections past and future are available to stream for free on HBOMax.com and HBO.com through November 8. Available titles include award-winning films like HBO’s “True Justice: Bryan Stevenson’s Fight For Equality” and recent debuts including HBO Max’s “On The Trail: Inside the 2020 Primaries.”