Hasta La Creative!

Marico Limited’s hair nourishment brand, Parachute Advansed Gold, launched a digital campaign, this Onam, honouring the unparalleled spirit of nurses across the country. The #ThankYouNurses campaign, led by a digital film, salutes the brave warriors and provides a platform for all Indians celebrating Onam to come forward and express their gratitude for the nurses through their Pookalams, a popular floor decoration with flowers which is an integral part of Onam celebrations.

Young people think that condom use is just to prevent an unwanted pregnancy. But, the truth is that its most important use is to prevent the transmission of STDs. So, we find the perfect way to prevent them from these unexpected guests: Netflix and Chill parties. We block all related words out of the Netflix content and we put our brand to demonstrate how easy is for a condom to keep STDs out of the party.

To honor the sacrifices that everyday people in Bahrain and around the world continue to make, Bahrain’s leading telecommunications provider Batelco released a commemorative SnapChat lens to be used at home. The lens celebrates heroes at home by adorning them with medals of honor that recognize their struggle and allows them to see themselves as the brand sees them – at-home heroes of COVID-19.

This campaign kicked off on Instagram with images of heroic women and men proudly posing at home in their pajamas with their own set of medals, each one custom designed in 3D to reflect their accomplishments – ranging from men learning to cook, to parents dealing with the realities of homeschooling their children.

America’s Public Broadcaster incorrectly declared that Australia’s national bird (the emu) should be pronounced ‘Ee-moo’. So Tourism Australia responded with “EE-MOO SAYS”, a digital emu that mispronounces everything Americans hold dear.