Petição busca impedir garimpo ilegal na Amazônia de disseminar coronavírus em populações indígenas

O Fórum de Lideranças Yanomami e Ye’kwana está lançando nesta terça (2) uma campanha publicitária de fundo desesperador: barrar o garimpo ilegal na Amazônia e impedir que os meliantes se tornem no principal vetor do coronavírus na região, colocando em risco a vida de milhões de indígenas. A constatação vem de um estudo inédito do …

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Connected TV Advertising Showed Signs of Rebounding as Early as April

Advertising rebounded in April–at least on connected televisions–as the initial wave of public service-driven advertising ebbed and brands began to take advantage of the rise in screen time in quarantine. Programmatic ad transactions on CTV rose 40% between April 5 and May 11 after falling 14% during March, according to research from Pixalate. All major…

Facebook Rolls Out Manage Activity Tool to Help Users Clean Up Their Pasts

Facebook released a feature Tuesday that gives users an easy way to clean up older posts on their profiles, either by archiving them so that only the author can see them, or by deleting them altogether. The social network’s new Manage Activity tool will begin rolling out on its flagship mobile applications Tuesday, with plans…

Race After Technology. Abolitionist Tools for the New Jim Code

Race After Technology. Abolitionist Tools for the New Jim Code, by Ruha Benjamin, Associate Professor of African American Studies at Princeton University.

Publisher Polity writes: From everyday apps to complex algorithms, Ruha Benjamin cuts through tech-industry hype to understand how emerging technologies can reinforce White supremacy and deepen social inequity.

Benjamin argues that automation, far from being a sinister story of racist programmers scheming on the dark web, has the potential to hide, speed up and deepen discrimination while appearing neutral and even benevolent when compared to the racism of a previous era. Presenting the concept of the “New Jim Code,” she shows how a range of discriminatory designs encode inequity by explicitly amplifying racial hierarchies; by ignoring but thereby replicating social divisions; or by aiming to fix racial bias but ultimately doing quite the opposite. Moreover, she makes a compelling case for race itself as a kind of technology, designed to stratify and sanctify social injustice in the architecture of everyday life.

This illuminating guide provides conceptual tools for decoding tech promises with sociologically informed skepticism. In doing so, it challenges us to question not only the technologies we are sold but also the ones we ourselves manufacture.

Hyphen-Labs, NeuroSpeculative AfroFeminism (NSAF)

The subtitle of the book, Abolitionist Tools for the New Jim Code, openly refers to Michelle Alexander‘s 2010 book The New Jim Crow: Mass Incarceration in the Age of Colorblindness (check out two interviews with the civil rights advocate on NPR and WNYC) which investigates how the war on drugs and the increasing imprisonment of black and brown men in the U.S. constitute a new incarnation of the kind of negative stereotypes and caste-like system enforced by the Jim Crow laws in the south of the country before the civil rights movement. But what then is the New Jim Code?

The New Jim Code is a series of techno-mediated mechanisms that replicate or even aggravate social divisions, inequities and hierarchies. More or less openly and consciously. Their allure of being scientific, neutral and objective makes it difficult for civil rights advocates and ordinary citizens to challenge their discriminatory designs and hold the individuals and institutions behind them accountable.

The content of Race After Technology concerns each and everyone of us. No matter our skin colour, gender, sexual orientation or socio-cultural background, we can all enjoy the writings of a scholar who casts such a critical, witty and penetrating eye over the social dimensions of technology.

Whether Benjamin denounces the glitches in an otherwise benign system that hide systemic racism, exposes the troubling niche approach that claims to tailor experiences but delivers stereotypical containment and misrepresentation, questions the empathy woven into the marketing of VR, navigates between technologies that fail to see Blackness and technologies that single out Black people and expose them to racial surveillance, she never loses sights of what is at stake: the technological “solutions” that claim to fix complex social problems don’t work. They might even do more harm than good.

What makes Benjamin’s approach so invaluable is the way she never isolates technology from its societal context, history and culture. Technical design, she reminds us, is built on social norms, ideologies and practices that tend to reinforce white privilege.

The first 4 chapters of the book dissect the New Jim Code. The last one goes even further by delineating the different types of “abolitionist tools” necessary to build solidarity and “coutercode” tech-mediated inequities. She does so by highlighting the work of practitioners, scholars, activists, artists, film makers and students who are demystifying technology and challenging the production and deployment of the New Jim Code.

If you can’t get a copy of the book, you might be interested in the video recording of Black Skin, White Masks: Racism, Vulnerability & Refuting Black Pathology, a talk Ruha Benjamin gave a couple of weeks ago.


ODB, Digital Defense Playbook


Data for Black Lives (image)

Related stories: Algorithms of Oppression. How Search Engines Reinforce Racism, Curatorial Activism. Fighting sexism, racism, homo/lesbophobia and western-centrism one exhibition at a time, Drones, pirates, everyday racism. An interview with graphic designer Ruben Pater, “Universalization is a colonialist heritage.” An interview with video game curator Isabelle Arvers, Artists explore the ethical aspects of commercial DNA ancestry testing, The Museum of NonHumanity, The House That Herman Built, etc.

Photo on the homepage: March on Washington. Civil rights supporters carry placards at the March on Washington on August 28, 1963. Library of Congress, Washington, D.C.; Warren K. Leffler (digital file: cph ppmsca 03128.)

Source

Twitter: Here’s How to Delete a Draft on Twitter.com

Twitter recently added the ability for users to save drafts and schedule tweets when using Twitter.com. If you save a tweet as a draft and then decide you don’t want to send it, you can delete the draft from your saved tweets. Our guide will show you how this is done. Step 1: Click the…

Facebook facilita deletar publicações antigas e agora você pode enfim se livrar daquele post vergonhoso do passado

O Facebook confirmou nesta terça (2) o lançamento de uma nova ferramenta que promete ser a salvação pedida por muitos usuários na hora de limpar o seu histórico na rede social. Nomeado “Manage Activity”, a função de gerenciamento facilita ainda mais a tarefa de deletar publicações antigas dos perfis com um maior número de opções …

O post Facebook facilita deletar publicações antigas e agora você pode enfim se livrar daquele post vergonhoso do passado apareceu primeiro em B9.

Demorou: Grindr remove filtro étnico para apoiar protestos nos EUA

O Grindr anunciou na última segunda-feira (1) a remoção dos filtros de etnicidade de sua plataforma. A decisão foi confirmada em meio a um pronunciamento da rede social de namoro sobre os atuais protestos raciais nos Estados Unidos, com a empresa citando o feedback dos usuários e o seu comprometimento com a causa das manifestações …

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Hollow Self-Sanitizing Toothbrushes – The Conceptual 'SuperBlue' Toothbrush Maximizes Hygiene (GALLERY)

(TrendHunter.com) The conceptual ‘SuperBlue’ toothbrush has been designed by Dylan Fealtman as an alternative to conventional manual and electric alternatives to help increase the hygienic nature of the…

With Delightful 1950s-Style Posters, Vespa Welcomes Riders Back to the Road

Vespa, the famous Italian scooter brand, has welcomed bikers back to the roads with a delightful new global poster campaign by BBH London, which captures the post-war spirit of the 1950s. The campaign brings back Vespa’s slogan “Vespizzatevi” (“Let’s Vespa” in English) for the first time since in decades and aims to capture a sense…

Depois de novas acusações de censura, TikTok se compromete em promover criadores negros

O TikTok anunciou nesta segunda um plano de ação para responder ao criticismo recente dos usuários sobre o algoritmo da plataforma, que vem continuamente preterindo criadores de conteúdo negros em prol do destaque de brancos. Entre as medidas, a companhia prevê a criação de um “conselho de diversidade de creators”, a reorganização das estratégias de …

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#BlackoutTuesday: indústria do entretenimento faz pausa nos negócios em protesto contra o racismo

A indústria do entretenimento está fazendo uma pausa nos negócios nesta terça-feira, 02/06, num movimento chamado de “Blackout Tuesday”. O objetivo da ação que tomou as redes sociais é chamar a atenção para os protestos antirracistas que estão acontecendo nos Estados Unidos desde o assassinato de George Floyd por um policial branco ocorrido no último …

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Unimed Porto Alegre: Distance Saves. Stay Home.

Unimed Porto Alegre Outdoor Ad - Distance Saves. Stay Home.

Billboard created by Unimed POA as a way to encourage the public to keep their distance in quarantine.

O'Neill: Protect our Playground

O’Neill, a brand born in the water, have been pioneering in the sports fashion arena since Jack O’Neill invented the wetsuit as protection for man from the ocean. But after years of development, O’Neill quickly realised that it’s now the ocean that needs protection. This tragedy was the inspiration for O’Neill Blue; an initiative to produce a sustainable collection using recycled beach plastic.

Lexus: The Power of Two

Sporting icon Seb Coe meets the up-and-coming sprinter and aspiring Olympian Alex Haydock-Wilson in a new film for the Lexus RX Hybrid, created by Digitas for Lexus UK.

The Power of Two reveals what happens when the wisdom of experience meets the raw potential and promise of a new generation. In the 12-minute film Lord Coe, an Olympic gold medal winner and current President of World Athletics, takes 20-year-old Alex Haydock-Wilson out for a spin in his Lexus RX Hybrid.

The two men find out a lot about each other along the way. Haydock-Wilson, who embodies the raw potential of a brave new generation, opens up to Lord Coe about challenges he faces, his attempts to impress the girls and his love of grime music. As one of the most influential figures in world sport, Lord Coe symbolises the power that comes with achievement. He shares his own motivations and setbacks with Haydock-Wilson, as well as revealing his love of jazz.

The chemistry between the two men, despite the fact they are at very different stages in their careers, produces a film full of humour and insight as their conversation spans the power of life, sport, and hybrid vehicles.

Digitas created the film to feature in an interactive player on the Lexus UK website, which allows users to explore the conversation further. It was filmed before the UK lockdown was introduced.

Ewan Shepherd, director of Lexus UK, said: “Taking a drive with one of sport’s most powerful and progressive figures is always going to be interesting. By inviting Seb Coe to share his RX Hybrid with a young athlete who embodies the dynamic power and potential of a brave new generation, we captured something really fascinating. The way we generate and use power today is very different to how it was done in previous generations and this is clearly illustrated in the film, making the chemistry between Seb and Alex all the more captivating.”

Emma de la Fosse, CCO at Digitas, said: “Celebrity brand relationships are always tricky, but the natural rapport between Alex and Seb has turned this into a really authentic, warm and engaging piece of content with some great humorous moments. It will help put the Lexus RX Hybrid in front of new audiences, as well as connecting with those who already love what this brand does.”

Postcards from Nature / COVID-19: Postcards from Nature

Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature
Postcards from Nature Design Ad - Postcards from Nature

During the lockdown caused by the COVID-19 pandemic, when humans took a step back, nature took a step forward changing the landscapes of cities like never before. Postcards From Nature is a collection of postcards (to download or print) featuring these cities. It seeks to remind us to co-exist with the flora and fauna, as the world adapts to a new normal after this pandemic ends.

AMC Networks, The Weather Channel Join OpenAP Consortium

OpenAP is expanding again. AMC Networks and The Weather Channel have joined the consortium, cementing it as the largest advanced advertising platform in the U.S. OpenAP now encompasses four broadcast networks (Fox, NBC, Univision and now CBS), more than 26 cable channels and digital video assets from consortium members Fox, NBCUniversal, ViacomCBS, Univision and now…

Travelers Trust the CDC Over Brands When It Comes to Safety

When it comes to their safety and well-being, travelers are more willing to listen to a government agency than the private sector. Surveying just over 1,000 people, PwC found that just 10% of travelers trust private companies when it comes to whether they can travel safely, while 59% rely on information from the Centers for…

Why the N.B.A. Is Planning on Going to Disney World

ESPN Wide World of Sports, a sprawling 220-acre complex at the mega-resort in Florida, is poised to become the center of the basketball universe.

United Nations / COVID-19: Wash

Part of Collection

A little to close to the original? / Un peu trop proche?

THE ORIGINAL?
Road Safety – Cellucom – 2009
“Concentrate on the road, not your conversation”
Source : Act Responsible Tribute
Agency : Memac Ogilvy Dubaï (UAE)
LESS ORIGINAL
Road Safety – Die Johanniter – 2020
“Every call takes your visibility”
Source : Adsoftheworld
Agency : Wefra Life (Germany)