Hasta La Creative!

The national and soon-to-be global initiative was designed to reduce suicides among 12- to 24-year-olds and help families and friends connect and communicate. The program, which was envisioned as “a creative collective creating experiences, games and products aimed at championing fearless communication,” provides tools to eliminate the stigma of mental-health issues and reverse the soaring suicide rate, while many others simply preach them. Suicide is the second-leading cause of death in the U.S. among this age segment.

The horrifyingly hilarious party game where players have to guess which messed-up thought was yours. And you find out everyone is really a scared, lonely, on-edge, chemical soup of emotions, pretending to be okay, just like you! The game is designed to spark real and honest discussion and normalize the uncomfortable thoughts that can lead to suicide and gives people an opportunity to be heard and get help if it’s needed.

Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people to go back to their favorite bar or restaurant and meet with friends to bridge the distance, albeit virtually. Besides bringing entertainment to consumers’ homes, My Bar is an opportunity to help bars and restaurants that are still closed because of the pandemic to have another sales channel. The virtual platform, created by ad agency Africa can be visited at www.budweiser.com.br/mybar in a very uncomplicated way, using smartphones or computers. In it, the person can choose among the registered establishments their favorite bar or restaurant and have the chance of experiencing being there. “Everything was envisioned and produced very carefully so that the setting was very much like the actual bar or restaurant and the consumer can feel as if actually there, sharing a table with friends. Now that people need to stay at home, we want to provide a new way of entertainment and bring them close to the places they like”, says Carolina Gargione, Budweiser’s Marketing Manager. More than bridging the distance to their favorite bar or restaurant that hasn’t been visited for months, the platform allows consumers to get together with friends and also order a cold beer together with an appetizer or a snack. My Bar will offer consumers several attractions they can enjoy at their favorite registered establishments. Budweiser will communicate through social media what will be happening at the different bars/restaurants such as live streams, music festivals, cooking lessons, sports tips, etc. Burguer Joint, Hoops Park, Jonnie Wash and Picco have already opened their virtual doors in My Bar. The platform is still available for other establishments that wish to register. Agency: