In 2011, Japan was rocked by a nuclear disaster as its Fukushima Daiichi plant. The country was hit by a devastating earthquake and tsunami, which caused a dangerous radiation leak at the nuclear plant–contaminating about 100 square miles of farmland in one of Japan’s most important agricultural regions. Nine years on, scientists in the region…
Neste dia 09/06 é comemorado o Dia do Porteiro, e para homenagear esses profissionais que não pararam de trabalhar, mesmo em um período de crise como este, o McDonald’s lança uma promoção especial para o delivery. O cliente que comprar uma McOferta média do Big Mac pelo Uber Eats ou pelo iFood levará mais um …
O post McDonald’s lança promoção para celebrar o Dia do Porteiro apareceu primeiro em B9.
(TrendHunter.com) You’re invited to my next free webinar, Opportunity Hunting in Chaos, on June 16th at 1 p.m. ET! This is my favorite topic in my 5-part Innovating Through Chaos series, which walks through…
(TrendHunter.com) Many of the June 2020 social good examples are tied to providing relief for those in need during the COVID-19 pandemic.
As food insecurity has increased during the outbreak, many organizations and…
The Google News Initiative is teaming up with the Local Media Association and the Local Media Consortium on the Support Local News campaign. The campaign will run across a breadth of local outlets, including media organizations of color, and it is aimed at spotlighting the difficulties faced by local news providers and encouraging advertising, subscriptions…
With their marketing agency Gin Lane, Emmett Shine and his team helped create the branding for some of the buzziest direct-to-consumer products of the last decade, including Warby Parker, Hims and Hers, Sweetgreen and Recess. But not long ago, Shine shuttered Gin Lane, named for a street where he grew up in Southampton, N.Y., and…
The recent outcry over the murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless other Black men and women both known and unknown has forced formerly “apolitical” brands and advertising agencies to reflect on how they should respond to the racism pandemic, both internally and externally. Many participated in #BlackOutTuesday, several have opened their…
Print
Kit Kat
Advertising School:Miami Ad School, Hamburg, Germany
Art Director:Mandeep Kumar
Conceptor:Mandeep Kumar, Ishita Sehgal
Copywriter:Ishita Sehgal
Integrated
Meter Group
Serviceplan Innovation worked with environmental science organization METER to create a book crafted with paper made from rice grown on decontaminated fields in Fukushima, which was the site of a devastating nuclear disaster in 2011.
As a leading scientific sensor company present in Fukushima since 1996, METER already had access to a lot of environmental and agricultural data, which was incorporated into the book. Through months of research, more data on science, demographics, economy and ecology from various sources were added. During visits to Fukushima, radiation data was measured which also became part of the book. Made in Fukushima was sent out to key opinion leaders in science, agriculture and food production and can be bought in selected book stores, with all proceeds going to Fukushima.
Advertising Agency:Serviceplan, Munich, Germany
Chief Creative Officer:Alex Schill
Serviceplan Group:Alex Schill
Creative Director:Franz Röppischer, Lorenz Langgartner, Maximilian Heitsch
Serviceplan Innovation:Franz Röppischer, Lorenz Langgartner, Saurabh Kakade, Eduardo Alvarez, Carolina Soto
Creative:Saurabh Kakade
Art Director:Eduardo Alvarez
Junior Copywriter:Carolina Soto
Photographer:Nick Frank
Moby Digg:Maximilian Heitsch, Gabriela Baka, Sebastian Haiss, Ricardo Abbaszadeh
Lead Designer:Gabriela Baka
Information Designer:Sebastian Haiss
Designer:Ricardo Abbaszadeh
Head Of Print Production:Robert Kaminski
Serviceplan Solutions:Robert Kaminski
Writer:Quentin Lichtblau
Freelance:Quentin Lichtblau, Rumi Tominaga, Ivan Kovac
Editor:Johannes Maierbacher
Albert Coon:Johannes Maierbacher, Andreas Wolf
DoP:Andreas Wolf
Producer:Rumi Tominaga, Yuta Matthew Kato
Cinematographer:Ivan Kovac
SAS Shoot in Japan:Yuta Matthew Kato
Film
Tata Pravesh
The lockdown is finally being lifted – slowly but surely. 68 days of being confined behind the #DoorsOfIndia – which seemed like an eternity – is finally over. Eager to bounce back, India has opened its doors to hope, to new opportunities. Mindful of the new normal and aware that it needs to conduct itself with the utmost caution.
When the lockdown began on 25th March, there were incidents of individuals violating the guidelines laid down by the government. It was imperative to remind people that when they Stay Home, they Stay Safe. Tata Pravesh – a brand of steel doors from Tata Steel – drove awareness of the importance of staying indoors through a film in digital media with the message Shut Out Corona with #DoorsOfIndia.
With the lifting of the lockdown, the #DoorsOfIndia have unlocked at last, opening hope for 1.38 billion Indians – symbolising the dawn of a new age, a new beginning. Tata Pravesh was there to record the closing of doors. Now, with rays of hope streaming through the just-opened doors, it was only befitting that the brand chronicle this as well and complete the story that began with the previous film.
The new film for digital media is a great companion piece for the previous film and acts as the perfect closure to round things off. The film uses #DoorsOfIndia to transition from the negative to the positive – from the lockdown to the opening up. The last film had shots of doors closing. The new film shows doors now opening, followed by stunning shots of open doors and people, from all over India, standing just outside their threshold. Interspersed with these shots are images of animals waking from their slumber, vehicles on the move, airplanes flying overhead and hundreds of open doors – all of which are evidence of India’s emergence into the light from the depths of darkness.
The film was made with Instagram and Twitter posts by hundreds of Indians with the Tata Pravesh hashtag #DoorsOfIndia. These shots were combined with hundreds of images from various image banks. The soundscape of the film captures the intense emotion of a fresh start, brimming with hope and optimism. The montage is choreographed to a soundtrack that has been created using live sounds of doors being opened along with ambient street noises, A vocal track kicks off as soon as the doors start opening, upping the quirky quotient, adding momentum to the sound design. The film brings alive the hope with which India steps outside, armed with courage, confidence and caution. It signs off with #OpenHope, India opening its doors being a metaphor for unlocking hope.
Advertising Agency:Wunderman Thompson, India
VP Managing Partner:Vijay Jacob Parakkal
Chief Creative Officer:Senthil Kumar
ECD & VP:Arjun Mukherjee
Client Services Director:Nilanjan Sarkar
Production House:Little Lamb Films
Executive Producer:Monalisa Mukherji
Producer:Avishek Ghosh
Director:Nobin Dutt
Editor:Priyank Premkumar
Music:Subhajit Mukherjee
Sound Engineer:Farhad K. DadyBurjor
Associate Producer:Sushant Tambe
Online
Sing Sing Music
Even if Italy is easing up restrictions and slowly going back to normality, we still don’t have to lower the guard against COVID-19. It could still be active and transmitted in many ways. Including surfaces and objects. And there is an object that we bring always with us, we touch it thousand times at day and never wash our hands afterwards: our smartphone. So we created the first ringtone that will remind us to be careful after using our phone. Download it here: http://singsing.it/canttouchthis/
Advertising Agency:Saatchi & Saatchi, Roma, Italy
Ceo:Camilla Pollice
Executive Creative Director:Manuel Musilli
Associate Creative Director:Leonardo Cotti, Ignazio Morello
Senior Digital Manager:Simone Roca
Account team:Laura Squintani
(TrendHunter.com) With the social distancing and self-isolation in full effect due to COVID-19, the June 2020 DIY trends reveal that consumers are increasingly turning to at-home projects as a way to pass the time….
(TrendHunter.com) The June 2020 home category highlights some helpful tools for one’s home—from RAYCOP’s RS Pro handheld allergen vacuum to Nikki Alagha’s storage-hiding mirror, as well as some…
Brands have a fresh chance to connect with “Generation C,” the emerging generation of kids and teens that has seen Covid-19 transform their lives. That’s the upshot of a report from SuperAwesome, a kid-focused compliance firm that recently partnered with WPP, underscoring how the $1.7 billion kids digital ad market must evolve to meet the…
Flipboard expanded its local news initiative to 15 more cities in the U.S. and Canada, bringing the total number of metropolitan areas it serves to 50. It debuted in 23 markets in January, expanding to another 12 in March. Flipboard teams up with and curates content from local newspapers, radio stations, television stations and blogs,…
Many of us take the ability to read for granted, but a good number of adults in the U.S. struggle to do so. According to the nonprofit Literacy Partners, roughly 18% of New York residents do not speak English proficiently, making it difficult for them to read everyday documents and messages. Working with The&Partnership’s New…
Faz pouco menos de três anos que o Twitter decidiu paralisar seu processo de verificação de contas devido a problemas graves com a metodologia, que entre outras coisas estava “autenticando” contas que moviam discursos de ódio na plataforma. A promessa, na época, foi que a companhia iria repensar o modelo por trás do “selinho azul” …
O post 3 anos depois, Twitter estuda retornar com sistema de verificação de perfis apareceu primeiro em B9.
Há alguns meses em isolamento social, devido à pandemia de Covid-19, muitas pessoas em home office adquiriram novos colegas de trabalho, um tanto divertidos e peludos. Considerando esse cenário, a Qualitá acaba de estrear uma campanha para sua linha de rações premium, homenageando os pets, grandes parceiros nessa quarentena. Criado pela BETC/Havas, o filme mostra diversas pessoas trabalhando de casa …
O post Qualitá ressalta como pets são os novos colegas de trabalho no home office apareceu primeiro em B9.
Com o distanciamento social, o Dia dos Namorados será um pouco diferente este ano, com muitos casais comemorando a data separados. Pensando nisso, a Heinz quer ajudar algumas pessoas a fazerem uma surpresa especial para seus amores: o X-Declaração, ação idealizada pela Agência Africa. Em parceria com a hamburgueria Frank & Charles, em São Paulo, a partir …
O post X-Declaração: para o Dia dos Namorados, Heinz incentiva declarações de amor em hambúrguer apareceu primeiro em B9.
(TrendHunter.com) The June 2020 eco category boasts quite a few examples from the footwear and CPG industry.
The Nothing New Sneakers, for example, are made from recycled water bottles for the sole and canvas for…
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