Hasta La Creative!

Film
Q8

The Road Ahead is a campaign to celebrate our country’s reopening. With the lockdown finally over, our film invites drivers to restart their journey on a road that no-one has travelled yet: a new normal that also includes dead batteries and small uncertainties. A return supported by Q8 with refuel vouchers for its customers.

Advertising Agency:Havas, Milan, Italy
Deputy Executive Creative Directors:Bruno Vohwinkel, Aureliano Fontana
Creative Directors:Eleonora Villari, Corina Patraucean
Copywriter:Erika Troccoli
Art Director:Micaela Elisetti
Head Of Strategic Planning:Francesco Russo
Account Director:Rosita Rafanelli
Account Supervisor:Maria Vittoria Macconi
Account Executive:Margherita Corini
Producer:Alessandro Sardini
Production Company:Filmmaster Productions
Director:Iacopo Carapelli
DoP:Giuseppe Favale
Original Music:Smider
Sound Design & Mixing:Smider

Film
Bradesco Saúde

Time after time, new generations dream of becoming astronauts, footballers, race car drivers, firefighters, and eventually find someone to look up to, someone to inspire them and embody the dream. The latest indisputable role models have been health care workers – who each day risk their own lives in the fight against the covid-19 pandemic and in so doing motivate a whole generation. This inspiration is portrayed in Bradesco Saude’s new spot, a campaign created by AlmapBBDO. The film, a TV spot, features images of several inspiring professions, illustrated from the 1940’s to our days, the 2020’s, at which point health issues are at the forefront. It closes with a tribute to all health care workers, who are inspiring a generation. “Throughout the history of mankind, I assume there have been occupations or roles that inspired children at some point. It goes without saying that doctors and health care workers have now earned our open admiration for their courage, dedication, and social role. I find it a great insight that has materialized into a spot with impeccable script and execution”, says Pernil, ECD at AlmapBBDO.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
CCO:Luiz Sanches
Ecd:André Gola, Pernil
DC:Daniel Chagas Martins, Daniel Oksenberg
Creative:Daniel Chagas Martins, Daniel Oksenberg
Production:Vera Jacinto, Diego Villas Bôas, Aline Silva
Account:Maysa Oliveira, Felipe Elias Oliveira, Nathalia Chaves
Planning:Sergio Katz, Beatriz Scheuer, Matheus Paggi, Nathalia Garcia
Media:Fabio Urbanas, Teresa Urbano
Production Company:Saigon Filmes
Director:Manu Mazzaro
Editor:Mosh
Sound Production:Cabaret
Client Approval:Alexandre Nogueira, Ana González, Carla Zavarize, Adriana Pacheco, Silvana Café

Online
Greenpeace

Advertising Agency:HOY, Buenos Aires, Argentina

Media
Diesel

DIESEL and Publicis Italy are proud to announce the launch of its new film, titled “Francesca.” Born as male, we follow her transitioning through life, in feats both big and small, as she achieves her dreams. This new campaign realized with the advice of Diversity, an Italian association committed to promoting social inclusion, shows the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

The work tackles a real-life tension between identity of gender and identity of faith and an increasingly inclusive (and at times, controversial) approach from Pope Francis. The Christian church still grapples with transgender issues; a research study published by WSJ last year revealed that ‘Catholics remain divided. Progressives say the church has to do more to welcome transgender Catholics, while conservatives stress traditional teaching on sexuality and bioethics’ with the Pope ‘encouraging both goals’. Just last month, the Pope donated money to a transgender parish who were financially struggling due to Coronavirus.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu, Thiago Cruz
Art Director:Mattia Mingardo
Copywriter:Silvia Serreli
Strategic Planner:Monica Radulescu
Account Director:Filippo D’Andrea
Group Account Director:Ilaria Castiglioni
Account Manager:Mirko De Martini
Head Of Tv Production:Francesca Zazzera
Tv Producer:Anna Sica
Social Media Manager:Saraluna Micciche
MSL Group Director:Kim Piquet
Directed By:François Rousselet
Produced by:Division
Producer:Jules De Chateleux
DoP:Matias Boucard
Steadycam:Aymeric Colas
Editor:Nicolas Larrouquere
Line Producer:Alexis Fonvieille
Art Department:Olga Zlobina
Postproduction:mikrosimage
Vfx Producer:Sébastien Noyon
Supervisor and flame Artist:Franck Lambertz
Flame Artist:Flore Mounier
Grader:Arthur Paux
Grader Assistant:Loic lavaux
Music:Sizzer
?Music Supervision:Michael Bertoldini
Music Producer:Seppl Kretz

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Project Description
Through intelligent strategy, beautiful design and memorable storytelling, Supernova helps wonderful products and services shine brighter so they can change the world. This brand film is a luminous explosion of colorful goodness, celebrating our studio’s passion, philosophy and feline namesake.

Supernova Design is a boutique design and animation studio founded by sisters Asavari & Shaivalini Kumar so they could join forces and make awesome work together while living far apart. Their remote team comprises of a multicultural collective of artists that are spread across India, US, Denmark, and Columbia. Combining expertise in communication design and animation direction, Supernova has created award-winning independent short films along with work for clients like Youtube, Google, Slack and Adobe. – www.supernovadesign.net

Google.org, the charitable arm of Google, will donate over $1.2 million to more than 70 local LGBTQ+ organizations worldwide, several of which are based where Google has offices. Google.org program manager Maab Ibrahim said in a blog post, “LGBTQ+ organizations around the world extend critical services to their communities every day. I’ve seen this firsthand…

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