National Geographic Goes Around the World Live on Instagram Live

National Geographic debuted a new series on Instagram Live this week, Around the World Live. Filipe DeAndrade will anchor Around the World Live, which will focus on a diverse grouping of ecosystems and what makes them unique and important to conserve. Guests will call in from locations such as the Concordia research station in Antarctica…

30 Agencies, Including 72andSunny and Wieden + Kennedy, Are Releasing Diversity Data

More than 30 agencies, including 72andSunny, Camp + King, Giant Spoon, Noble People and Wieden + Kennedy, plan to publicly share their diversity data today. The agencies–which are listed in full below–are taking part in #CommitToChange, an initiative started by 600 & Rising, the newly formed nonprofit founded by Bennett D. Bennett and Nathan Young…

Nova extensão do Google Chrome ajuda a criar links para trechos específicos de textos

Para quem desde sempre sofre com a internet e as redes sociais por não conseguir compartilhar textos sem apontar a amigos, colegas e familiares o parágrafo exato que lhe chamou a atenção, o Link to Text Fragment deve enfim resolver o problema. Lançada esta semana, a extensão do Google Chrome permite ao usuário que gere …

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A regularly updated blog tracking brands' responses to racial injustice

The latest moves of marketers, media companies and agencies as they take a stand against racism.

Burger King’s 'Moldy Whopper' is the big winner at the One Show

The brand also won Client of the Year while David Miami was named Agency of the Year.

How what’s good for society is good for business

Watch the live broadcast on Monday, June 29 at 1:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.

As advertisers have struggled with how to be present during crisis, putting marketing on the back burner can seem like the safest course of action. Especially at a time where brands just aren’t all that sure that consumers want to hear from them. But is staying low really the right strategy?

In this intimate conversation, Ad Age President and Publisher Josh Golden chats with Sai Koppala, CMO, SheerID and Chris Brandt, CMO, Chipotle about how doing good can actually help drive both society and business forward, and how brands can take meaningful action that yields real results.

Tune in to learn:

  • How brands can create an emotional connection with consumers in difficult times
  • How brands can yield significant dividends by aligning their CSR/brand initiatives with performance marketing efforts
  • Best practices in creating exclusive offers that resonate with target audiences

A custom video made possible by SheerID.
 

7 Effective Tips On How To Prepare For Teaching Online

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As we move forward with all the events going on and new barriers popping up, it is important that we find ways to adapt. Every profession that is still in active operation has had to find ways around this so-called “new normal”. But there’s one profession that, by far, has the highest responsibility in adequately preparing: teachers. Teaching requires grabbing the attention of an individual or a group of individuals. With our current situation, most teachers have to do this online. That, in and of itself, may seem like a daunting task, especially for teachers that have been teaching face to face for years. If you’re in the position to have to teach online, and you’re relatively new to the concept, here are 7 effective tips on how to prepare.

1. Plot the Course

Because of the nature of the internet, one has to clearly plot out and consistently refer to the syllabus. This may be done in a multitude of ways. You can email it to you students so you can have a physical chart that they can see. All of this requires that you formulate the right course. When it comes to course authoring using high performance software is a must. Creating and distributing this online course will be the most crucial determinant to whether or not the knowledge transfers over to your student. The responsibility, after all, is on you to do that. With the right software, you can make this not only educational but incredibly entertaining if you’re so inclined.

2. Keep It Simple

The more a student has to do in order to access the information they need, the less likely they are to do it. If you decide to go the route of complex and complicated hoops, the entire point will quite possibly be missed. Because of this, it is always best to deliver the information directly. That’s what the student needs to know. Be as engaging as you need to be with anecdotes and teaching tools, but in terms of things to refer back to, keep it as clear cut as possible. The nature of the internet is much like a squirrel. It’s either concise or interesting. Brevity is honored.

3.When to Add Time Constraints

Because the internet is the centralized source of all the world’s knowledge, it might be easier for students to cheat. This is true, but the mode of teaching is shifting away from the standardized exam format. Because of this, the importance is placed more on a student understanding a concept. If one is going to test the students, the primary tool one has is the time constraint. Force them to answer quickly, much like in a classroom setting.

4. Setting Deadlines

The deadline is arguably more important than the time-constrained test in this online format. When you set a deadline, do not deviate from it. Set up penalties for late work. The student is going to go on and on about having a weak connection and unstable internet. Sure, it’s highly unlikely, seeing as they’re been fine up until that point, but hear them out. But no matter what you do, this is your point of authority. Keep the deadline strict.

5. Active Communication

The best part about online classes is that you get to actively engage with your students in a way that is focused, albeit distant. It is a space that most millennials and Gen Z students feel most comfortable in. To be able to actively communicate through the internet, you might make breakthroughs that the “pressure” of face to face teaching.

6. One-on-one Options

As much as the online model is booming, be open to one-on-one options. This might not mean an actual face to face interaction, seeing as that is becoming increasingly difficult, but give the option for personal tutoring and teaching. Since all of the paperwork and grade calculations can be automated, this frees up time for allocating additional attention.

7. Be Open to Criticism

We’re not perfect. This is a new mode of teaching that has yet to be fully standardized. It’s rapidly becoming the gold standard, but still has some kinks to work out. With that said, being open to constructive criticism is crucial for improving and building on a new platform. Over time, it will work itself out, and being open to improvement allows you to get ahead of the curve.

Transitioning to online instruction may be difficult for some. There’s a whole different strategy afoot when it comes to the online model. But over time, and with enough experience, like anything, methods will improve and classes will grow.

TikTok Explains What Caused Hashtags to Display View Counts of Zero

TikTok shared a post-mortem on the issue that caused multiple hashtags–including notable ones like #BlackLivesMatter and #GeorgeFloyd–to display view counts of zero. Head of user and product operations Seth Melnick and senior back-end engineer Somar Musa said in their blog post that the issue, which impacted 225,611 unique hashtags, was caused by inefficiencies in TikTok’s…

Mark Zagorski Is Leaving Rubicon Project at the End of June

Mark Zagorski is resigning as president and COO of Rubicon Project at the end of June, just three months after the company acquired Telaria, where he had served as CEO for nearly three years. Michael Barrett, CEO of Rubicon, will reassume the role of president. He held both positions prior to April’s all-stock deal for…

A regularly updated list tracking marketers’ response to coronavirus

The latest moves brands are making to deal with the fallout and mount a comeback.

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Monster: Opportunity, Grounded, Graduate

Hyundai: Time for some new routes

Hyundai Print Ad - Time for some new routes
Hyundai Print Ad - Time for some new routes
Hyundai Print Ad - Time for some new routes

Nasojet: Make taste great again

Nasojet Print Ad - Make taste great again
Nasojet Print Ad - Make taste great again
Nasojet Print Ad - Make taste great again

PornHub: Premium Lovers

Bed-Hiding Living Room Sofas – The 'Gemini' Sofa Bunk Bed from Resource Furniture is Multifunctional (GALLERY)

(TrendHunter.com) The ‘Gemini’ sofa bunk bed from Resource Furniture is a multifunctional solution for the home that will work effectively on a daily basis to provide comfort and support for inhabitants…

Biodegradation-Supporting Organic Additives – EcoPure's Product is Meant to Kickstart Biodegradation

(TrendHunter.com) Bio-Tec Environmental developed EcoPure which is an organic additive that is designed to accelerate biodegradation “through a series of chemical and biological processes in a landfill disposal…

20 Unique Handcrafted Toys – From Artisan Mushroom Toys to Handmade Felt Wool Playmats (TOPLIST)

(TrendHunter.com) Unique handcrafted toys combine playtime with aesthetics for an elevated and memorable experience. Many skilled artisans and companies are offering beautiful and attention-captivating collections,…

Facebook: How to Archive Your Old Posts in Bulk

Facebook recently added a Manage Activity tool that allows users to view their past posts on the social network and delete them or archive them so that other users can no longer see them. When you archive posts, they will remain on the social network, but only you will be able to see them. Our…

We Need Brave Companies to Be Advocates for the LGBTQIA+ Community

We must remember that the origins of Pride are rooted in a series of protests, many of which were spearheaded by Black trans women. We owe our freedoms to these women, and thus, we owe it to them to push forward accurate, intersectional representation of the LGBTQIA+ community. We owe it to them to not…

YouTube Leans Into Shoppable Ads Ahead of NewFronts Panel

Amid a pandemic that has wreaked havoc on brick-and-mortar shopping, YouTube wants to make it easier for retailers to display their inventory to online video watchers. The digital video giant is experimenting with browsable product images in ads it announced in a blog post today, a week ahead of its NewFronts presentation to advertisers. It’s…