Hasta La Creative!

Agency and marketing executives recap the week of presentations, buzzwords and industry chatter.

As Covid-19 ravaged France, tragically claiming the lives of 30,000 residents, the country went into full lockdown to halt the disease’s spread. Now, after an 11-week shutdown, restaurants are beginning to reopen. To promote the doors being open at McDonald’s locations throughout the country, DDB Paris created a charming spot with a touch of nostalgia….

Over the past few months, marketers seem to be constantly “pausing” and “pivoting,” first with the onset of the pandemic and the realities of quarantine, and more recently in response to the Black Lives Matter protests that have dominated national discourse. At the delayed 2020 Digital Content NewFronts, now a virtual five-day event, Eric John,…

Streaming accounts for the majority of consumption across Samsung’s U.S. footprint of over 50 million smart TVs, according to the company at today’s NewFronts panel. By the end of Q1 2020, streaming took up 58% of time spent on Samsung smart TVs. The rest was spent watching linear programming or content delivered via set-top box…

For the first time in 83 years, Krispy Kreme fanatics won’t have to visit one of the doughnut chain’s elusive signature green-roofed outposts to get their glaze fix. Finally, something sweet has happened in 2020. Starting today, the saccharine confections will be available for purchase in bite-sized form at all Walmart locations nationwide. By July,…

The streamer introduces GatewayGo, a way for viewers to interact with a commercial and then take an action on a second screen, like access special offers or make a purchase.

Roku is putting its updated ad platform, OneView, at the center of an upfront pitch that emphasizes the flexibility of over-the-top (OTT) marketing. With the coronavirus pandemic still raging and TV consumption habits changing, one of the industry’s leading streaming platforms is doing all it can to convince advertisers to shift budgets out of linear…

Faz mais de 2 anos que a Apple confirmou ao mundo a compra dos direitos de “Fundação” para conduzir uma adaptação para a televisão, mas desde o anúncio as notícias sobre a versão em carne e osso da épica série de livros de ficção-científica de Isaac Asimov estava no escuro completo. Mesmo quando a companhia …

O post Adaptação da série de livros de Isaac Asimov, “Foundation” ganha trailer apareceu primeiro em B9.

Sharp decline in travel ad spend dings Google’s bottom line, but not Amazon’s, eMarketer says.

Big Tech continues to dominate ad spend, but the leaderboard will look a little different this year as top dog Google is tipped to lose market share to the chasing pack, with Amazon and Facebook snapping at its heels. EMarketer today released figures that forecast Google’s ad revenues to drop 5.3% in 2020 to $39.58…