Hasta La Creative!

There are moments we would like to live in slow motion. Like when we just realise that we won our bet. You’re not really watching a game now, you’re part of the game. If you want to have more fun, quit being a spectator and start being a player. And, in the end, you’re the one who holds the trophy. Bet.pt. Get in the game.

Run. That’s what refugees do. Their race starts with the sound of a gun, not a starter pistol. They run from burning villages and away from danger. Now, a group of athletes are running for the right to represent the 71 million displaced people in the world today.

To mark Saturday’s World Refugee Day, On – the Swiss sportswear company – has launched and co-produced an epic documentary feature to commemorate the millions of forcibly displaced people worldwide.

The story follows the legendary Kenyan athlete, Tegla Loroupe, as she mentors a group of talented athlete refugees on their arduous road to the (now cancelled) 2020 Tokyo Games. The Athlete Refugee Team has been captured in an emotionally charged documentary feature, considered to be the first production of its kind. A shattered dream, with an unexpected twist.

Filmed over a three-year period, across eight countries in three different continents – ‘RUN’ is a story of unwavering human spirit, empowerment and fearless bravery by a group of athlete refugees from the Congo, Ethiopia, Somalia and South Sudan. These athletes have been running from tribal gangs and civil war since they were children. Over the years, they have suffered trauma on an unimaginable scale and trained barefoot on dust-filled roads or in their own backyards as residents of the UN refugee camps.

Based on the true story of Aboud Kaplo. Children like Aboud are more than refugees and migrants. Let’s see their strengths and work together to make a better world.

Fatherhood can turn a man’s world upside u?op. Given the occasion of Father’s Day, we wanted to portray this radical change in a memorable and experiential way. But how do you do that within a brand whose main USP is contraception? How can you stand for both parenthood and condom use, at the same time? First off, we chose our main target group – smartphone users. Then, we utilized the unique nature of ambigrams. These are words that can be read both upright and upside-down. By using a special calligraphy font, we managed to make the word PROTECT read FATHER, when flipped around. To finish off our social post, we even wrote the copy out of it upside down! The end result was an “interactive” post that triggered the attention of viewers and made them turn their devices 180° to reveal the whole message. Moral of the story? Become a father ¡?p??? ??,no? u??? Until then, protect yourself! #happyfathersday

Dentyne planned to launch a new product; Dentyne ice-cream gum, which has the unique delicious taste that lead to nonstop fun chewing. – Thai Gen Z life value is about fun. For Dentyne ice-cream gum to blend into these people’s life, we create new value of our gums as “fun & nonstop enjoyment”