Hasta La Creative!

With most of us still stuck at home, we have a good amount of free time on our hands. People have picked up some new hobbies like making bread and solving puzzles, gardening and meditating. But The Ladders found that 35% of respondents in a survey said working out was taking up their free time….

Direct Marketing, Design
Heinz

Advertising Agency:Rethink, Canada
CCO:Aaron Starkman
Creative Director:Mike Dubrick
Art Director:Zachary Bautista
Writer:Geoff Baillie
Designer:Erin Maguire
Strategist:Julian Morgan
Producers:Anna Tricinci, Todd Harrison
Photographer:Alex Butt
Print Producer:Narine Artinian
Editor:Tyler Erdelac
Account Services:Amy Greenspoon, Kai de Bryun Kops, Allie Kennedy
Audio House:Vapor Music
Audio Engineer:Art Mullin

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How It Fell to Brands to Rescue America From the…

Media, Film, Online
Proximus

To keep spirits up after 7 weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at the seaside. Since the beginning of confinement, Belgians have not been able to visit their favorite place in the country, where so many memories are made. Thanks to Proximus and the ecosystem SILK they were able to watch the sunset on national television on Thursday evening as a reward for their dedication to staying home. This initiative by Proximus was developed by the ecosystem SILK, led by creative agency FamousGrey, digital agency Prophets and media agency Maxus, and is part of the #NoLimitsAtHome campaign, which encourages Belgians to think beyond the limits of their home. The idea was immediately supported by DPG Media and IP, two of Belgium’s biggest media companies. Visit Oostende also contributed to the video by facilitating filming the sunset. Around 9 pm on Thursday 30th of April, programs on Belgians biggest commercial channels RTL and VTM were interrupted to broadcast the sunset at the Belgian coast. The 90 seconds of pure zen were also shown on Facebook and Instagram live. This way, a great number of Belgians were reached with this magical moment. Of course, this was an emotional moment as Belgians from all generations made beautiful memories there. Now that they can’t visit to make new ones, they miss their beloved coast. Proximus wanted to encourage them this way to hang in there! “These are very challenging times for both agencies and brands. It’s not about waiting till this is over, it’s about rethinking everything. We all have to go faster for one thing, but luckily there is also a bigger sense of solidarity. This willingness to collaborate is exactly what made this idea possible.” – Peter Ampe, Creative Director at FamousGrey. Proximus already motivated Belgians to share their creative endeavors at home with the campaign and online platform #NoLimitsAtHome. Homes were being transformed into yoga studios, concert halls and classrooms. Proximus took things a step further by bringing the famous sunset at the Belgian coast into people’s living rooms and proved yet again that there truly are no limits at home during confinement. From now on, our home is also a beachbar and a seaside apartment.

Advertising Agency:FamousGrey, Brussels, Belgium
Executive CD:Peter Ampe
Strategic Director:Jonathan Detavernier
Creative Team:Jonathan d’Oultremont, Peter Ampe
Account team:Catherine De Block, Cato Samyn, Caroline Ropsy
Digital Project Manager:Jeremy Demoor, Kenneth Boerjan
Pr Director:Kathy Van Looy
Pr Managers:Déborah De Klerck, Justine Parys
Head Of Production:Charlotte Bodson
Postproduction:FamousGrey Productions
Editor:Sven Vanhee
Sound:Sander Villers
Music:Lost Frequencies « The sun is shining », Sean D’hondt « ordinary »
Media:Steven De Deyne, Perrine De Keyzer
Communication Planner:Sarah Azni, Vincent Laduron
Social Media Manager:Gert Hauben
DPG Media:Tim Sutherland, Bert De Cort
RTL:Cédric Braun, Marc Hootele, Galia Metdepenningen
Oostend Director:Peter craeymeersch
Oostend Marketing Manager:Pieter Hens
Oostend Marketin & Pers:Niels D’Hoendt
Production Company:Amok
Producer:Ann Van Steyvoort
DoP:Sam Ostyn
Client contacts:Aurelie Denayer, Sophie De Nys, Emmanuelle Puttemans

Film
Vanish

Advertising Agency:Havas, London, United Kingdom

Film
Cadbury

Advertising Agency:Vccp, London, United Kingdom

Media, Film
Science in Sport

A career defined by dominance and breaking his own personal barriers, Adam Peaty is only concerned with progression.

Advertising Agency:We Are Social, London, United Kingdom

Media
Gatorade

There is a reality: hiring the biggest soccer stars and having them drinking Gatorade on a huge advertising campaign would costs millions of dollars; so how can we have James, Cuadrado, Mina, Zapata and all the celebrities of the Colombia National Team? That’s why we invite Colombians to do it for us, in real time, during the most expensive broadcasts of all, Colombia’s matches in the 2019 Copa America. We leverage on the live broadcasts to invite people to photograph the players while they were drinking Gatorade, and to share the photos on their own social networks to win the same squezeer that the professionals use on the pitch. Unpaid Product Shot. This would have been an extremely expensive campaign… if we had paid the image rights of the players, the production of the material and the investment in media. But with the help of the Colombians we co-create the PRODUCT SHOTS using the best and the most expensive players, and the best thing is that we pay for them with squezeers. Cost per Squezeer: $ 1.

Advertising Agency:Sancho BBDO, Bogotá, Colombia
Vicepresidente Creativo:Hugo Corredor, Giovanni Martínez, Sergio Leon, Mario Lagos
Director Creativo Ejecutivo:Daniel álvarez, Diego Contreras
Copywriter Senior:Miguel Leal
Director De Arte:Fabio Uribe, Juan David Pérez
Especialista En Contenido Digital:Daniela Osorio
David Preciado:Medios De Comunicación Social
Director Creativo:Andrés Estrada, José Hernandez, Andres Lancheros
Directora De Arte:Sandra Guzman
Copywriter:Juan Diego Rivera
Director De Cuenta:Nicolas Duarte
Gerente de Cuenta:Alejandro Gomez
Director:Carolina Angel
Socio Monpozt:Carolina Angel, Demetrio Alexiades
Gerente:Demetrio Alexiades

Bayard Winthrop remembers the phone call he got around the end of March that would change the direction of his company and, to a small degree, the nation itself. Winthrop is the founder of American Giant, makers of a thick-woven, domestically produced, $108 sweatshirt that’s colloquially known as “the greatest hoodie ever made.” But as…

Most of us would have heard off Himalaya quista pro and would be planning to give it a try. People tend to have curly hairs, fizzy hairs or dry ends. So you have to be applying hair mask at least once in a week. The reason being it goes on to moisturize your hair. In a way, it is going to reduce split ends and fizziness. Even a protective mask would be beneficial for your hair as you gain nourishment.

Normally when you happen to travel it is a tough task to carry all the hair ingredients. Then a better option would be a cream.

The claims

The Himalaya protein hair cream provides nourishment to your hair. In a way, your hair is healthy and strong. Since it is incorporated with proteins it prevents the hair from any form of damage. The superior qualities of amla along with chickpea come to the fore. No way denying the fact that amla is the best hair conditioner for your hair and makes it soft. In the midst of this chickpea does prevent hair damaging by forming a layer over it. You can use the product as a hair mask or even a conditioner. It is even possible to apply it from the roots to the tips. As a hair mask or a conditioner, you can use the product. At a personal level, I do not like applying conditioner to the roots. It is better if you apply it on the length or tips of your hair.

The process to apply

After washing your hair, the product has to apply the cream in the form of a hair mask. You need to wet your hair a wee bit before working out a smooth functioning. The product would be easily absorbed on to your hair type. Once you apply it leaves it for 30 minutes and then rinses it off with cold water. By the cold water, moisture is unlocked from the hair providing you with a hydrated and smooth hair.

As per product instructions you need to use it daily for optimum results. But once you wash hair it is going to drip off the moistures or even the natural oil from your hair. Since it has to apply on washed hair it is better if you apply it twice in a week.

This cream could also work out as a conditioner. If you have the time then you could use it as a hair mask or even in the form of a conditioner. A point to be noted is that after application of any hair mask no point to shampoo your hair. In this way, the hair is going to lose out on all the nutrients. Before the application of the mask, you have to wash your hair.

To sum it up there are plenty of positives associated with the product. Not only it smells great, but it travels friendly at the same time. Even it is not going to make your hair greasy.

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