Moms have traditionally been leaders at the frontlines of our homes, but now, many moms have transitioned into becoming leaders at the frontlines of a pandemic. They’re working on their couches while simultaneously pleading to their kids to do their online schoolwork; they’re wearing painful surgical masks for 12-hour shifts and coming home to spend…
In this new episode of Ad Chatter, Dan Goldgeier and I discuss the economic impacts on the ad industry and how it’s fast becoming a painful, nightmarish reality. We also discuss two commercials, one from ESPN and the other from Society Nine. You are welcome to join the conversation in our comments below, or in […]
The post Today’s Ad Chatter: The Ad Industry Shrinketh, Plus Two Sports Spots appeared first on Adpulp.
A marca de medicamentos Mucinex criou uma série de ilustrações que coloca as pessoas que estão em casa, respeitando as regra de isolamento social, como verdadeiros heróis. Além da ilusão de ótica, a campanha traz a mensagem: “Os melhores conselhos científicos para combater o Covid-19”. A iniciativa “Be a Hero. Be Boring” é criação das …
O post Série de artes transforma pessoas dentro de casa em heróis apareceu primeiro em B9.
(TrendHunter.com) It’s safe to say that with social distancing guidelines in place, most consumers are spending more time inside their homes than usual, prompting individuals to really take a good look at whats…
(TrendHunter.com) While drinking trends are always popular, this month in particular has seen an influx due to the lifestyle changes that resulted from the COVID-19 pandemic—whether people are looking to relax,…
Newspaper advertising might not be the first place you’d look for innovation, but a new ad from Finland shows the medium still has attention-grabbing life in it yet. TBWAHelsinki brought together two of its clients, retailer HOK-Elanto and newspaper Helsingin Sanomat, for an eye-catching print ad tied to news that the government would be relaxing…
Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application. Thanks to the coronavirus pandemic, the inventory in that virtual closet pivoted to athleisure items for the many people working from home. Snapchat’s AR Portal technology enables…
Before the coronavirus crisis, not many people spent time thinking about how often they touched their own face-but in the fight to keep the spread of the virus under control, we’ve all become aware of how frequently we do. Whether to facepalm, rub our eyes, or rest our weary chin after a long day staring…
A pandemia do novo coronavírus tem afetado diversos mercados da indústria. O cinema é um dos mais prejudicados, já que não só todo o cinema de verão americano teve seu calendário totalmente reformulado, como também a produção de novos filmes foi interrompida em diversos lugares do mundo – na China, por exemplo, o prejuízo chegou …
O post Globo de Ouro estabelece novas regras para adaptar-se à pandemia apareceu primeiro em B9.
Ron Howard has been overseeing a nonfiction film from afar, while other documentarians have gone into the coronavirus epicenter.
(TrendHunter.com) These May 2020 art and design trends explore and push the boundaries of creativity by investigating new perspectives and cultural art from all around the world. One of the standout concepts that has…
“Born in Quarantine,” the latest spot from Facebook, debuted on Facebook’s platform channels Friday, just in time for Mother’s Day, and it will be extended to off-Facebook digital platforms and television Wednesday, May 13. Facebook said nearly 500,000 babies have been born during quarantine in the U.S., and the spot is aimed at helping them…
O Google estendeu sua política de home office para os funcionários da empresa durante o restante de 2020. Até agora, a política dizia que as atividades presenciais voltariam no próximo dia 01/06, porém, de acordo com o CEO Sundar Pichai, os funcionários provavelmente trabalharão de casa até o final do ano. Segundo Sundar, os funcionários …
O post Maioria dos funcionários do Google vai trabalhar de casa até 2021 apareceu primeiro em B9.
O Spotify lançou um recurso que, de certa forma, conecta pessoas do mundo todo que estão ouvindo a mesma música. A iniciativa “Listening Together” funciona como uma página com um mapa interativo do mundo, que mostra a distância entre dois usuários do Spotify que estão ouvindo a mesma música ao mesmo tempo. Você também pode …
O post Ferramenta do Spotify mostra onde as pessoas estão ouvindo a mesma música ao redor do mundo apareceu primeiro em B9.
Google, Facebook, Amazon, Capital One and others are extending work-from-home policies to September and sometimes far beyond.
(TrendHunter.com) From virtual apartment tours to virtual cooking services, the May 2020 market trends showcase how businesses across various industries are responding to the impacts presented by the outbreak of COVID-…
Mark Penn, CEO of MDC Partners, said the holding company’s agencies–which include 72andSunny, Anomaly and Doner–have, on average, reduced payroll by 10% in response to the business impact of Covid-19. “Each company really had to formulate its own plan based on what would be appropriate for the kinds of clients they have,” he told Adweek….
For distressed retailers weighing bankruptcy, the pandemic complicates what was already a difficult process. A handful of brands have filed for protection recently, including True Religion, J.Crew Group, Neiman Marcus, John Varvatos and J.Hilburn. More are expected, once retailers are allowed to reopen storefronts, due to expenses accumulated during the lockdown and the need to…
Depois de alguns testes finais no início do ano, o Facebook enfim está inaugurando nesta sexta-feira (8) o “The New Facebook”, a tal da nova interface de desktop repaginada para a principal rede social de Mark Zuckerberg. Anunciado primeiro na F8 de 2019, o novo modelo está sendo disponibilizados aos poucos em todo o globo …
O post Com modo escuro e navegação simplificada, Facebook inaugura nova interface para desktop apareceu primeiro em B9.
(TrendHunter.com) The May 2020 youth trends are centered around topics like homeschooling, indoor entertainment, virus educational sessions, and more. These products and initiatives are a direct response to the…
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