Hasta La Creative!

Crafted with an unreserved honesty and compassion for the hardships people and businesses are facing, four of the ads responded to the country’s emotional needs while the fifth communicated details of the Tourism Relief Fund.

IKEA has marked this year’s International Day Against Homophobia, Transphobia and Biphobia (Sunday, May 17th) with the launch of a new campaign, #BeSomeonesHome – spreading a global message of acceptance and support for the LGBT+ community across 25 of the 30 markets in which the Ingka Group operates.

For many LGBT+ people, discrimination is still part of daily life and a feeling of isolation can even extend to their own homes. As such, the feeling of ‘home’ is often not just a physical place, it’s a connection to the communities where they find acceptance.

With almost a third of the world’s population now at home due to the Coronavirus pandemic, the way of life and work has dramatically changed. During these uncertain times, home is more important than ever. For many people, their home has become their whole world – a place that provides shelter, a place where one can feel safe, and free to be themselves. But for many in the LGBT+ community, finding a place where they feel welcomed and at home is not always easy.

The campaign, created by We Are Social Milan, launches with a one-minute film drawing on language often used to describe the feeling of being ‘home’ as a metaphor to communicate this feeling of safety and security.

Giants can be anyone, of any age, from anywhere. To support people taking action in a world where others are just talking, commenting and posting, the Brawny® brand and JOAN Creative are launching a powerful new platform, Giants Take Action™. The first campaign under this platform focuses on responses to coronavirus, with The Brawny® Giants Initiative calling for nominations of local giants across the country via TV, OLV and social media.

“The Brawny® brand has always stood for strength. We believe that strength lies not in what we say, but in what we do,” said Katie Kolesky, Senior Director of Brand Building, Brawny®. “Those people who see challenges and rise up to the occasion – taking action to solve problems – we consider these people to be giants. The Brawny® Giants Initiative celebrates and supports the strength demonstrated by individuals who are taking action during this pandemic.” Additional Giants Can Be Nominated at Brawny.com/Giants

Leading feminine care brand, Libresse® working with Havas Immerse Malaysia has launched a campaign – Know Your V – with the aim of creating awareness and educating women on their V zone, a sensitive yet important feminine health matter. The campaign insight is built on recognizing the complexities of a being a woman especially in the context of their V-Zone area as many Malaysian women have minimal understanding of their V-zone area, due to the negative cultural pressure or taboos, unnecessary shaming and general uncertainty surrounding the sensitivity of the subject. Know Your V sets out to influence perceptions by uncovering real situations that women face on a daily basis and portraying it as something natural and worth understanding, instead of it being a source of shame. Targeted at sociable and confident women (18 -30 years) who want to reach their aspirations in life despite a certain degree of self-doubt, the core of the creative idea is anchored by a brand film produced together with ThinkTank Productions, fronted by director Carolyn Chon. To make the message memorable, a modern twist was incorporated on a classic song, “Getting to Know You” by Julie Andrews to describe the positive feeling of getting to know your V-Zone better.