(TrendHunter.com) These April 2020 multimedia innovations range from podcast platform investments to ad-focused streaming services.
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We Are Social has launched Snap Safe – a new Snapchat AR Lens to help people keep a safe two-metre physical distance in public during the coronavirus outbreak. The Snap Safe Lens uses proximity augmented reality technology to show exactly how far away people need to stand from other members of the public when out and about during lockdown.
A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19.
But rather than just telling people how to act, we really wanted to bring the issue of physical distancing to life and enable people to put it into practice in real-time.
So, we gathered our creative team in London and put our heads together and, as a result, today we’re launching Snap Safe – a new Snapchat AR Lens to help people keep a safe two-metre physical distance in public during the coronavirus outbreak.
The Snap Safe Lens uses proximity augmented reality technology to show exactly how far away people need to stand from other members of the public when out and about during lockdown.
As the filter opens in Snapchat, it counts up to 200cm to help cement the safe distance in the user’s mind. The design of the Lens, and supporting branding, is based on the bold, black-on-yellow motif of physical safety barriers and warning signs. If people get too close to the user, the Snap Safe AR Lens displays a warning which states: ‘STAY BACK. SAVE LIVES’.
Fighting the virus with the oldest, most effective remedy of all: humor.
This image shows that chaos can be unleashed if we don’t keep our distance during the COVID-19 pandemic.
In the current situation we are living in, people and companies unite to help each other. The common problem blurs the boundaries between people and their diferences. In this particular time people are more open to correlate with the public and themselves. Each one of us have felt this change, now we know what forced isolation is and how it affects our psychological state. Desire to get out and simply go outside for a walk without any limits, without fear and doubt, has become impossible for some time. But it is not long lasting. Project ISOLATED – is about people, who stay forced in isolation for years, about people, who’s life don’t get much attention, about people who live in loneliness. In this particular time, we are able to understand them, more than ever before and share their feelings and experiences. «Unequivocally, the world will never become the same after quarantine, but will people be able to change? The answer depends just on ourselves. Social distancing, that brands actively talk about righ now is the exact thing, which was disconnecting us before the quarantine. Making our own problems just our problems. I think right now is the time, when people will learn how to hear and understand others, not just themselves», – creative director of MAKE SENSE agency Kirill Vasyutin. This project was initiated by the creative agency MAKE SENSE. Our goal – is to draw the attention of the public, various businesses, and government to help solve this problem. Not just by talking, but by creating a system of communication for the future, that will let us make the problem of these people common.
Children of the Street, a program advocating for the prevention of the sexual exploitation of youth, enlisted Vancouver agency Will to create a campaign that would get teens and tweens thinking twice before sending and sharing nudes.
Supporting contactless delivery amid nationwide lockdown, Tossin Pizza has rolled out a creative on Instagram reminding people to maintain the practice of social distancing. Creative prompts the viewer to zoom the image to read the message.
Qing Ming is a time to remember our loved ones and the values they have taught us. Every heartfelt word and every thoughtful sentence is precious – just like the knowledge passed on to us by our forebears in the early chapters of our water story. Let’s remember these lessons and make every drop count.
Lately the beer brand Miller has lost market shares and wants to become relevant again. The “More Beer, Less Lake” campaign is a way for Miller to re-build the connecting to their hometown. By helping out with an issue that concerns what used to be their most loyal customers.
People need a reminder to stay home during COVID-19. A message from some of the worlds most famous artists might get you to.
Covid-19 is an equal opportunity global killer. It makes no difference between race or social standing. To keep virus from spreading, we all need to literally spread out and stay at least 2 meters away from anyone, but the best way to stifle the spread is to stay home.
McDonald’s KSA was the 1st Fast food restaurant to get a license to open all night in January, which meant, no one was used to looking for an open restaurant LATE at night. So, we put our message where they couldn’t miss. Up, in the night sky.
(TrendHunter.com) Ranging from common cold vaccine projects to Toronto soap delivery brands, the April 2020 new venture trends showcase how brands are reacting to the new realities of the COVID-19 pandemic. With a…
Karlovacko is Heineken Croatia’s beer brand which has adapted its successful campaign “Among Your Own” to promote the new social rules for fighting coronavirus disease (COVID-19). The adaptation communicates the importance of reducing physical contact and staying at home in your crate – among your own. The “Among Your Own” communication platform, made in collaboration with Bruketa&Zinic&Grey, was first launched a year ago. It is based on the importance of belonging, understanding, tolerance and acceptance by others. How does the story go in the age of coronavirus, take a look in the video which gained over 1,5 million views on all digital channels.
We believe that students and young creatives deserve to be judged by Cannes Lions Jury, no matter if the festival is not being held.
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