Hasta La Creative!

What can we do as Americans to rally and do the things we need to do to get through the COVID-19 pandemic? Cactus wanted a big idea that called individuals to step up and take collective action, and they wanted to do it in a way that celebrated who we always have been as Americans—tough, fierce, strong, and capable of facing down the world’s greatest challenges. It was also crucial that the campaign be politically neutral.

Within 24 hours, a small team assembled the idea for The Cure Is US campaign. Cactus created a website, graphics for social sharing and printing, and they set up an automated email responder to give pledge-takers exclusive graphics. The downloadable campaign toolkit includes a thank you sign for locked-down homeowners to place in front-facing windows to thank first responders, images sized to all major social media platforms, and a phone background/lock screen to remind you to clean and disinfect your phone frequently (https://www.thecureis.us/share). For DIYers, Cactus also included SVG files so people can own this work and create whatever they’d like to spread the message, not the virus. From t-shirts to mugs to giant banners to hang on their front porches – we need everyone can take part, because the cure is US.

Organic Valley has launched a new campaign with national TV and digital creative from agency partner Humanaut. “From Outside with Love” is designed to simplify the confusing health claims in the grocery store dairy aisle and highlight Organic Valley’s higher standards of animal care as the most important keystone differentiator for the billion-dollar organic dairy co-op.

According to a 2017 Newsweek story, 80% of U.S. dairy cows are kept in confinement and never see a blade of grass. Organic Valley’s standard of animal care is much higher, giving all cows as much time outside on pasture as the weather allows because happy, healthy cows make better milk. In these pastoral, low-stress environments, animals have ample room to roam and graze on organic grass.

“‘From Outside With Love’ is aimed at parents who are looking for higher-quality, more nutritious foods for their families. These parents know that not all food is created equal, and seek confidence that they are making the right choices for their family,” said Jaclyn Cardin, senior director of Integrated Marketing at Organic Valley. “How the animals are treated is one of the most important things they care about when choosing dairy because they understand that humanely treated animals make better milk.”

With people mostly confined to their own home following the latest government advice, Sport England’s ‘Join the Movement’ campaign, created by FCB Inferno, will give people fun and creative ideas on how to get active at home and encourage them to share their own experiences and join the movement online using the hashtag #StayInWorkOut.

Launching with a strong social and digital presence, the campaign will have its own online hub to give access to a range of home workout options – including existing free exercise content and advice from organisations such as the NHS, and workouts from popular fitness brands and influencers such as Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT, many of whom are offering free content and extended trials to help people get easy access to home exercise.

The campaign will also encourage people to go outside close to where they live for one session of exercise a day, alone or with their household, as the Prime Minister set out earlier this week, whether that’s simply for a walk, a jog or a cycle.

Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery, Join the Movement will kick off with motivational imagery of people getting active and slogans such as “Join the family balancing act” and “No kit, no uniforms, no wrong moves.”

Sport England wants the public to not only stay active at this challenging time but to share images and video of the creative ways they’re taking part. Many of these will then be chosen and used in campaign advertising over the coming weeks.

The campaign will be supported by paid media across social and digital, and will be aimed at a broad, national audience of men and women of all ages, with web content also supporting people who want to get active with their children and the over 70s.

Assets that partners, organisations and individuals can use to help spread the word and create their own materials and activities are also being created.

https://www.sportengland.org/stayinworkout#join_the_movement

Turns out – coming out can take up a lifetime, from family, to friends, to new acquaintances, coworkers, partners and so much more – it can almost become a routine for some. Coming out is a process, it’s not a one-time deal. But not in Taimi.

We stumbled upon the saying “No man’s land”, which stresses that exploring and conquering always has belonged to men. It’s time to put women on the map. The idea is simple: if it’s not a man’s land – it has to be women’s. The North Face discovers – A Woman’s Land. Expeditions to inspire all women to explore the unknown and to write new history. ???????