Hasta La Creative!

Together, we will defeat coronavirus. Stay at home.

We want to give you that applause back.The applause is also for you, who are staying at home. Awareness campaign for the Spanish Public Broadcast (RTVE) against COVID-19

With its new Nite Jogger model with reflective stripes, adidas Originals follows creators at night, a time conducive to inspiration and expression of their art. To communicate about this new franchise, we decided to immerse you into the night, looking for the rapper Georgio through a completely immersive digital sound experience, hosted on the website intothenite.fr . Put on your helmet, close your eyes and let yourself be surprised. Thanks to holophonic technology, otherwise known as binaural or 3D sound, the story comes to life around the listener.

FCB Milan asked the country’s most famous Olympian athletes to film themselves at home with their smart phone in support of the front line heroes. A beautiful and emotive piece of film which caused a real stir in the news in Italy yesterday, created 100% remotely for the Olympic Committee.

Who thought a quarantine could also be romantic? Since COVID-19 broke out, Belgians are bound to stay inside and keep as much distance from each other as possible. Flair, a Belgian lifestyle magazine for young women, now came up with something to make quarantine life a bit more fun.
If there is ever a time for empathy, solidarity and a positive message, it is now. With that in mind, Flair and FamousGrey joined hands in a temporary collaboration to launch #FlairRaakt (which translates to Flair Touches). Just because we can no longer touch each other physically, does not mean we cannot touch others with kind words. With #FlairRaakt, Belgians can encourage others through a series of positive and personalised quotes that can be shared via social media.

Shot at home, during Corona Virus pandemic. All natural light.

Individuals are not adhering to the one overarching guideline of staying indoors to stay safe, blissfully unaware of the consequences of Corona. With the deadly virus knocking on our doors, it was imperative to drive awareness of the simple fact that when you Stay Home you Stay Safe, India had to be reminded that you are safe indoors. And who best to remind our countrymen than Tata Pravesh, a brand of steel doors from Tata Steel – a company whose steel built the nation and who has always kept the welfare of the nation and the well-being of our countrymen at the top of its agenda.

A film for digital media was the perfect way to transmit the message. The challenge was how to get this done at a time when the entire world was behind closed doors, production houses included. Crowdsourcing was the only solution. The film was made with instagram and twitter posts by hundreds of Indians with the Tata Pravesh hashtag #DoorsOfIndia. These shots were combined with footage of closed doors sourced from the Wunderman Thompson team across 6 Indian cities.

The film brings lockdown alive through hundreds of closed and locked down #DoorsOfIndia. It begins with shots of doors closing followed by a montage of closed doors from various geographies covering the entire expanse of this vast nation. The fast-paced montage is choreographed to a ‘homemade’ soundscape that is evidence of how Work From Home can give birth to truly ingenious solutions.

An entire Indian classical music rhythm pattern was created not by using traditional Indian percussion but by using live sounds of doors being shut and sounds of latches, hinges, stoppers & locks, along with ambient street noises and dialogues. These sounds were sourced from across the country using #DoorsOfIndia.

The film demonstrates how India is united in its fight against Corona, shutting all its doors to signify that when an entire country shuts its doors, it has the power to shut out Corona.