We wanted to capture the emotive state of the nation in a short film, celebrating the beautiful way that people, countries, and organisations are coming together for the greater good. It’s a story of struggle and hope.
In such a difficult time, marked by doubts and uncertainties, at least one conviction that we can have: together we are stronger. Even separated by social isolation, the need for unity has never been more clear and evident. A pandemic has shown a powerful impact on our fragility and has shown that help each other is more important than ever. McCANN Lisbon is a advertising agency that believes in the power of truth. And a great truth has been revealed in the current corona virus context: Together we are stronger. And to show this, we decided to change our own brand and give up on our own company name. Because, WeCANN stay at home, WeCANN be together and WeCANN overcome this.
Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a radio station specializing in rock.
Created by agency AlmapBBDO, the new campaign features the message “Long Live Rock n’ Roll. Stay at Home”, stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic.
“Kiss FM´s new ad campaign reminds us that, except in urgent situations, going out of our homes now means putting several people at risk, especially senior ones, like our parents, grandparents and even our idols”, says Marcelo Nogueira, executive creative director at AlmapBBDO.
A new art gallery of Zoom backgrounds has been launched to add some fun to Zoom meetings and to support artists during the COVID-19 pandemic.
The background art has been designed by artists and can be downloaded from a site called Meeting Masterpieces, where people can also donate to the artist or charity of their choice.
The project has been launched by New York-based strategic and creative transformation consultancy co:collective.
The site features work from a diverse array of talented artists. Each background is either a pre-existing piece from the artist or a new custom creation inspired by the word ‘work’.
Artists can either direct payments straight to their personal Venmo/Paypal accounts, or they can recommend a suggested charity donation.
Passing time while in quarantine gets harder and harder. IKEA customers will be able to choose not to receive assembly instructions,
creating a life-size puzzle that will definitely fill up their time.
#SmilingMasks is a campaign empowering the public to wear a mask as if it were an extension of their own body. Additionally, it is aimed to remove the stigma around mask-wearing and to humanize the person behind the mask. Inspired by stories of the patient and doctor experience, while responding to our universal feelings of fear, pain, stress, and hope. Acknowledging and embracing the personal side to this pandemic, like sharing a smile or finding ways to visually reveal our common humanity, builds trust and a stronger sense of community. This campaign is intended to promote the “shared human experience of mask-wearing” and to spread kindness instead of disease.
Odesa is a city located on the Black Sea shore. For a long time, it remained a tax-free trade zone. For decades bandits, thieves and swindlers had been flocking to the city, which, as a result, formed a uniquely humorous and adventurous mentality of the locals. Thanks to this, figuratively speaking, in Odesa there’s a movie behind every curtain.
“Live Posters” is a promotional campaign for the Odesa International Film Festival with the slogan “There’s a movie behind every curtain”. The idea was inspired by the vibrant atmosphere of the city and its people known for their natural acting talents. Over a hundred windows in Odesa were turned into live performance stages framed in branded posters with the taglines linked to the Festival categories. We took our brightest performance out to the city’s heart, Derybasivska street – the show rocked the audience. We also collaborated with a few Odesans living abroad and branded their windows with Live Posters in order to promote the Festival outside of Ukraine.
GROK is an upscale restaurant within the premises of Hyatt Centric, Goa. The dictionary explanation of the name itself brings out the entire concept of the restaurant. The term GROK is defined as, “To understand something intuitively or by empathy. When an observer groks something, he becomes one with the observed. To grok is to blend, intermarry, merge. Two identities now become one.” The restaurant is not defined by any particular cuisine, it groks several global cooking styles into one dining experience. Local Goan towns are made to grok spirits, resulting in refreshing cocktails; and several other experiences like these make up GROK. Since the term ‘GROK’ seamlessly defines the restaurant, we used the definition itself as an inspiration for the identity. Every piece of communication subtly reminds the viewer of GROK (either through text or through design); making the term memorable. As a part of designing several touch-points for the brand, we created quirky posters that were placed in and around the premises of the restaurant. The writing also brings out the brand personality. The copy contains homonyms/contronyms/wordplay so as to ensure each poster groks more than one interpretation. The posters highlight different sections of the menu. Just like every other collateral, creative and design, the illustrations were created using free-flowing wires to subtly highlight the flexibility of the brand (among other visual pillars).
The campaign was created for the colon cancer awareness month in March 2020. Problem: Early diagnosis of colon cancer drastically increases the probability of recovery. However, many people in the risk group aren’t aware of that fact. Many of them don’t even know they belong to the risk group. Insight: People pay attention to nostalgic content, and enjoy being reminded about their “good ol’ days”. Idea: The Colorectal Cancer Alliance will raise awareness of colon cancer screening among people over 50 by using nostalgia.
There are two things we can use to #StopTheSpread – our brains and soap. Luckily, everyone has both. USE YOUR BRAIN – think for yourself and don’t give in to panic or mis- information. USE SOAP – wash your hands frequently.
In mid-March, Arielle Charnas, founder of Something Navy, a blog turned burgeoning clothing and lifestyle empire (that’s raised $10 million in funding), shared with her followers–1.3 million and counting–that she had tested positive for COVID-19. The positive result came just days after she had shared a video of herself undergoing the test from the front…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King Lets Students Unlock Free Whoppers by Showing Their…
Colorado has such a diverse wealth of traversable nature that it can all begin to feel a little “commonplace” to those that live here. We were tasked with bringing the majesty of Mother Earth back into the lives and long weekends of Coloradans, through the creation of a campaign rooted in getting people to care about conservation in actionable ways. The biggest hurdle? To do so without using the imagery normally associated with conservation and tourism campaigns. After some careful deliberation, and a few business-casual walks through the woods, we found an interesting way in. To make Coloradans care about the big picture, why not try focusing on the little picture — the time-proven routines that make nature work and keep our wilds just that. To get people to care about nature, we stripped most of it out of the frame. The irony is not lost on us.
UK, US, EU, and many other countries are currently in some degree of “lockdown” due to COVID-19. Social distancing can make dating quite challenging. But physical distance doesn’t imply virtual distance. In fact, singles can still make the most out of isolation. This can be a great opportunity to chat, get to know each other and connect in new ways while staying safe and being responsible.
1 in 3 women in the U.S. are sexually assaulted. Women spend years of their lives researching, preparing, and fearing it. No one would ever ask for this.
McDonald’s world-famous breakfast takes over the colours of dawn to raise awareness of its tasty meals.
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