Lezo: Brand Identity

Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity
Lezo Design Ad - Brand Identity

LEZO – the first Edit House in Ukraine. This is where professionals edit videos, and do it great because this is the only thing they do. Edit House found a perfect place in the market by gathering several professional editors. Editing is a whole philosophy for LEZO. It combines features of art, sculpture, dance and surgery. They say here: to cut is to scar. Editing is the art of leaving the scar on viewer`s heart. The name LEZO ( word “blade” in English) reflects this philosophy. Topographic logo depicts the blade. It looks like a precision instrument, its’ sharp edges overlap with each other, and Z reminds of a guillotine. Editing is not only about art, it is a complicated technical proses. This is the style foundation for basic elements that build together a combination of a line, a blur and volume. LEZO`s identity, just like firm editing, consists of different things created one after one with a help of a cut. The cutting lines are noticeable in each and every piece: some of them we see on the surface, the others are piercing the volume. LEZO is also active in education. They run workshops and masterclasses. This is why you can find their identity in posters, merchandize and other stuff. The elements of LEZO`s identity not just match, they fit into a text, turning its` typography into some kind of editing.

ADT: Choose Technology Evolved

ADT Integrated Ad - Choose Technology Evolved
ADT Integrated Ad - Choose Technology Evolved
ADT Integrated Ad - Choose Technology Evolved
ADT Integrated Ad - Choose Technology Evolved
ADT Integrated Ad - Choose Technology Evolved

ADT as a brand maintains its core values of protection while evolving with technology. At its core, home security is a natural animal instinct. In the wild, many foolproof systems have been developed and evolved for millions of years, to keep homes safe. Its the survival of the fittest. ADT has evolved too, advancing its technology whilst remaining true to the basic rule – survive in the wild.

CGH Experience Hotel: The Jazz Party

CGH Experience Hotel Outdoor Ad - The Jazz Party
CGH Experience Hotel Outdoor Ad - The Jazz Party
CGH Experience Hotel Outdoor Ad - The Jazz Party

The eclectic beats of Jazz go perfectly with the blended flavours of cocktails. For Casino Hotel’s Jazz Nights, this mood is captured through a visual metaphor of music of the spirit meeting the spirits of celebration. A clean-cut style lends sophistication to the art, to match the ambience of the occasion.

Nestle: NO! Candy Bar

Nestle Print Ad - NO! Candy Bar
Nestle Print Ad - NO! Candy Bar
Nestle Print Ad - NO! Candy Bar
Nestle Print Ad - NO! Candy Bar
Nestle Print Ad - NO! Candy Bar
Nestle Print Ad - NO! Candy Bar
Nestle Print Ad - NO! Candy Bar

“YES!” The original name of a candy bar. The synonym of optimism, of celebration, of willingness. “Be a YES-MEN!” they say! Well, NO. Sometimes it is ok to say NO! Nestlé introduces a new limited edition, the “NO! Bar”. Wave it in the face of everybody needing it!

Independiente: StayHome

Independiente Print Ad - StayHome
Independiente Print Ad - StayHome

Amidst the mandatory isolation occurring in Panama, Independiente exhorts those people that have not been respecting this isolation to remain at home and enjoy themselves by spending time doing any amount of activities such as taking a bubble bath with candles, listing to their favorite playlist while cooking, enjoying their favorite furniture in pajamas or simply having fun at any part of their home. The most important thing for us as an agency is to disseminating this message and for everyone to ride out this pandemic as pleasantly as possible.

Ford Cincuentenario: Keeping distance saves lives

Ford Cincuentenario Integrated Ad - Keeping distance saves lives
Ford Cincuentenario Integrated Ad - Keeping distance saves lives
Ford Cincuentenario Integrated Ad - Keeping distance saves lives

Social distancing has never been more necessary. This confinement forces us to be locked in our places of residence, but it also forces us to go out to acquire groceries and medicine at least once a week and therein lies the risk of catching the virus if we approach someone infected by the Covid-19. For this reason, Ford Cincuentenario with the creative aid of Independiente Panama are launching their social distancing campaign using sensors that indicate when other people are close.

Fridays for Future: Our House Is On Fire

Our house is on fire. We need to react now. Find out more on how we can act https://www.fridaysforfuture.org

Zambezi: Clean Out Coronavirus (Not Shelves)

Zambezi Outdoor Ad - Clean Out Coronavirus (Not Shelves)
Zambezi Outdoor Ad - Clean Out Coronavirus (Not Shelves)
Zambezi Outdoor Ad - Clean Out Coronavirus (Not Shelves)
Zambezi Outdoor Ad - Clean Out Coronavirus (Not Shelves)
Zambezi Outdoor Ad - Clean Out Coronavirus (Not Shelves)

As a result of panic buying and hoarding supplies, store shelves across the country are of course exceedingly empty. This inspired Zambezi’s team to design friendly, reassuring signage that supports CDC guidelines to help eliminate false remedies and arm people with accurate information that can potentially save lives. The designs featured graphics of products that are now frequently missing, and are placed on the empty shelves of a number of grocery stores and markets across Los Angeles. Zambezi hoped this initiative would not only promote healthy habits, but reduce stockpiling so all residents can get the essentials they need. The in-store effort drew attention from OOH vendor Project X, who has since offered a high volume of available outdoor units in Los Angeles to extend this message.

Jhatkaa: The Billboard that Breathes

Jhatkaa Outdoor Ad - The Billboard that Breathes
Jhatkaa Outdoor Ad - The Billboard that Breathes
Jhatkaa Outdoor Ad - The Billboard that Breathes
Jhatkaa Outdoor Ad - The Billboard that Breathes

‘the billboard thay breathes’ aka the lungs is a giant lung Installation that reacts in real-time to the environment. While the transformation depends on the air quality, audiences can see a live real-time reading of the AQI ( air quality index). This installation has been to multiple cities ( Bangalore, Delhi, Lucknow, Mumbai) in India, and also been built in Poland. The campaign has over 300 million views, millions of social media impressions, is featured by over 75 media outlets and digital publishers and been featured on BBC, NDTV, Times Now, Mirror Now, CNBC, Republic amongst others, and was also presented as a case study from India for the climate change conference.

Video of Lucknow air pollution shocker, Artificial lungs turn black in 24 hours

5 Quack Covid-19 ‘Cures’ That Have Been Busted by the Feds

Among the lessons Americans have learned from the Covid-19 era is that many products they took for granted are very important, even essential. Disinfectants, rubber gloves, hand sanitizers, soap–these commodities, so ordinary just a few weeks ago, now save lives on an hourly basis. But crisis times invariably give way to a crop of not-so-benevolent…

Portraits: 9 Industry Leaders Guiding Their Teams While Navigating the ‘New Normal’

The new normal. That is what we keep hearing: the new normal of how we live, how we work, how we survive. For the past month, we at Adweek have been experiencing many of the same things most agencies and media organizations have been going through–canceled events, canceled photo shoots, canceled interviews, etc. In the…

6 Iconic Recipes Revealed; Portraits From Advertising’s ‘New Normal’: Wednesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Portraits: 9 Industry Leaders Guiding Their Teams While Navigating the…

Snapchat Unveils 3 Lens Experiences for the 50th Anniversary of Earth Day

Snapchat is marking the 50th anniversary of Earth Day Wednesday with three new lens experiences aimed at encouraging Snapchatters to connect with friends, learn about the world and protect their planet. The messaging application teamed up with the UN Environment Programme– a global champion for sustainable development, biodiversity and more–on a special lens to remind…

Ford Mustang: 10 million stories


Design, Online
Ford

In 1964, the first-ever Ford Mustang rolled off the production line. 10 million Mustangs later, the inspiration continues. For 55 years, the Ford Mustang has fueled millions of stories around the world— sparking new adventures, inspiring competition, filmmakers and song writers; becoming memories, and steering the course of history. To commemorate the 10 millionth Mustang made we created a gallery online representing some of the most impactful and timeless cultural stories inspired by the Mustang.

Advertising Agency:GTB, Dubai, United Arab Emirates
Creative Director:Richard Copping,  Tala Ali
Senior Art Director:Thiago Neves
Content and UX Strategist:Ayman Jaber
Social Media Manager:Roy Sfeir
Senior Designer:Fernando Zornoff
Digital Designer:Sahar Iqbal

Turkey Tourism: #TogetherToday

Print
Turkey

The ultimate goal of a tourism brand like Turkey is creating appetite to attract visitors. Yet going through this unprecedented pandemic, we open heartedly wanted to support the #stayhome movement with bespoke imagery. Combining comfortable surfaces of the home and the wonderful outdoors that Turkey has to offer, we created 3 unique artworks.

Advertising Agency:Ogilvy Istanbul, Turkey
Executive Creative Director:Selim Unlusoy
Creative Group Head:Tolga Sirkeci, Mehmet Demirel
Copywriter:Tolga Sirkeci
Art Director:Mehmet Demirel
Account Manager:Ceylan Sar?göl
3d Artist:Dmitriy Glazyrin

Rabitabank: Non-cash

Online
Rabitabank

We know that money changes hands frequently and can pick up all sorts of bacteria and viruses and things like that. Health authorities including the World Health Organization have advised shoppers to use cards instead of banknotes. We would advise people to wash their hands after handling banknotes, and avoid touching their face.

Advertising Agency:Endorphin, Baku, Azerbaijan

Hogar de Cristo: Stay home


Film
Hogar de Cristo

The Chilean government and all communication media recommends to stay home because of the corona-virus pandemic, theres some people that do not have that option. Due to this reality the Hogar de Cristo (Chile’s biggest foundation that its purpose is to deliver support to society’s poorest people) is looking forward to generate awareness among the Chilean people to not normalize these privileges these people don’t have access to.

Advertising Agency:Rebold Chile, Santiago, Chile
Rebold Chile:Andrés Joannon, Pablo Castro, José Luis Vega, Joaquín Adriasola, Benjamín Urzua, Mathias De Oliveira, Ignacio Amaro

PornHub: Scrubhub


Online
PornHub

URL: https://scrubhub.tv/

Pornhub launched Scrubhub, a new website designed to remind people about the importance of hand washing. It’s designed just like the main PornHub site featuring all sorts of hot videos about sanitizing at home.

Donations will benefit Invisible Hands and Frontline Foods.

Advertising Agency:InHouse, USA

An ESPN Commercial Hints at Advertising’s Deepfake Future

With the pandemic having shut down production, companies are asking ad agencies to create commercials made up of digitally altered footage.

Messenger Kids Rolls Out in 75 More Countries

Facebook’s stand-alone Messenger Kids application is now available in 75 more countries, and three new opt-in features were added to help parents connect their kids with their friends. Global head of safety Antigone Davis said in a Newsroom post, “With schools closed and people physically distancing, parents are turning to technology more than ever to…