The International Academy of Digital Arts & Sciences Tuesday revealed the advertising, media and public-relations nominees for the 24th Annual Webby Awards. The ceremony was originally scheduled for May 11 in New York, but it was canceled because of the ongoing coronavirus pandemic. Instead, voting will be open here from now through Thursday, May 7,…
Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that social interactions about children and family…
The world didn’t need a virus, but it badly deserved a detox. This fly-on-the-wall perspective of how the world has changed (for the better), thanks to this deadly pandemic, is a long copy print ad done for the International Advertising Association. This was released as a front page, full page ad on the Free Press Journal on 25th April, 2020 and was warmly received on social media. Retweeted by none other than Dave Trott. Read Less
The video urges older people to stay at home so as not to get infected with COVID-19.
To launch the Australian brand Capilano Honey across the Middle-East, Socialize created a National Geographic-esque video of a family eating breakfast with a voiceover describing the scene like Attenborough on a nature documentary. The launch aims to introduce Pure Australia Honey to Middle-East homemakers to encourage them to provide their loved ones with nature’s purest choice.
Produced entirely on video call, Switz’s latest Ramadan ad is reflection of the times and pays tribute to the heroes holding down the fort at home, Moms. The ad shows an honest depiction of how, even in times of uncertainty, Moms will always find a way to make their loved ones feel better – and in this instance, she’s using a classic Ramadan dish, sambosas, to help fill the distance between her and her family.
A film that is an invitation to dream and travel to unknown places from the place where we are now…
For the last few weeks, adverts out on the streets have been rendered relatively useless as most people are locked inside of their homes. Burger King’s solution? Entice people to use images of the fast-food chain’s present billboards as backgrounds during their video conference calls. The “Home of the Billboards” campaign, executed in collaboration with…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King France Will Throw 600 Birthday Parties for Kids…
Emily crisps decided to run their first ever outdoor media campaign. This April. Just as lockdown had happened. Ouch. But instead of crying into their crisps they turned it to their advantage and went for the parody option.
To support the Italian Red Cross, we created a place where people who couldn’t attend a vigil, could still remember their loved ones lost for Covid-19.
The concept of the campaign is: In India; Some People are facing corona virus, so in that case whoever is saving people’s life they are GOD for people. It’s people’s Point of view. so there is tag line – “FINALLY I CAN SEE GOD!” and it’s says everything about campaign.
It’s normal to have concerns about something new, but what if you could see all that is possible by becoming a foster or adoptive parent?
Last year we shot a F1 commercial (which will be released soon). In the evening we did a single test run with an Aston Martin Vantage 2019 on Fredericia habour. We “accidentally” rolled the camera. I always wanted to do something with that footage and finally got the time to do so. We put together a little film that pretty much sums up the pace we all worked with that day! Special thanks to Nis Nørgaard for sound design and Nurali Kushkov (Cameo) for grade. Direction, edit and graphics: Toke Blicher Møller Prod: Shoot Happens Executive Producer: Christian Juliussen Line Producer: Sofie Theill DoP: Peter Riis 1 AC: Franz Alexander Borde 1 AD: Nikolaj Storgaard Mortensen Camera car and Precision driver: Ljud & Bildmedia Drone: Alex Suhr and Jonas Torp Sound design: Nis Nørgaard Color: Nurali Kushkov (Cameo) Talent: Dan Ticktum
Advertising campaign for the launch of the new Calcia cement bags. A 360 degrees campaign with eight prints, seven movies and a website.
Due to the Covid-19, the publicity that surrounds us is full of recorded shots from home or from empty streets that represent a reality that we would never have imagined reaching. But sometimes, the brand appears that changes the schemes of the normative established, to give rise to a video full of happy and fun moments. Taurus, the home appliance brand, reinforces the message in caring for people and especially its own workers, who have also been telecommuting since the start of the alarm state. They claim that their precautions have been extreme and devise new forms of communication to safeguard the health of all, which means avoiding any exit to the street to immortalize moments for advertising purposes. The Campaign is based on a homemade action with beautiful and real images that the employees of Taurus recorded at some point before the Covid-19 crisis. For this reason, the message of the person in charge of recording the voiceover insists that the brand does not waste time making publicity its products or its public image in the campaign. “We are not going to take advantage to show any of our products in any way. That is not necessary, you have known us for almost 60 years, and furthermore, this is not the moment,” says Theresa, the person in charge of the voice-over. In Taurus, with this video, we want to tell you that we are like you. We are also in our homes, fighting this crisis from home and we want tell you that we are convinced that this too shall pass.
(TrendHunter.com) These DIY pizza innovations range from at-home pizza kits to artisan pizza seasonings.
While examples like Dr. Oetker’s Momenti Pizzas are offered in convenient single servings and frozen…
Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
