Hasta La Creative!

Little by little, the film shows different innovations brought by Bradesco to make customers’ daily lives easier which go far beyond what was expected in the original version of The Jetsons: personalized investment recommendations by video call, cash deposit in ATMs that become immediately available in the account, contactless payment, and BIA – Bradesco’s Artificial Intelligence. “The campaign is based on the idea that Bradesco’s customers are able to experience the future now. The Jetsons refers to futuristic reality, so it seemed appropriate to bring them to this campaign”, says Márcio Parizotto, Marketing Director at Bradesco.

In its fight for gender equality, DDB has created the action #TheDriverIsHer in which Audi and LEGO pay tribute to Michèle Mouton, the first and only woman to win a World Rally Championship event, to inspire a whole new generation of women drivers.

The action consists of a limited-edition LEGO miniature of Mouton, an ex-Audi driver who earned the nickname “The Queen of Speed” for her achievements in the world rally championship. The goal is twofold: to complete the LEGO set of the Audi quattro S1 with which Mouton became a legend in the 1980s; and to assert the role of women in the motoring world. Although the Audi quattro S1 with the revolutionary four-wheel drive system had several drivers who achieved legendary status, none marked such a turning point in the world of rallying as Michèle Mouton. The French driver became the first and, to date, only woman to win a race in the World Rally Championship, with her victory in the San Remo Rally in 1981.

To pay tribute to Michèle Mouton and all women drivers, Audi and LEGO have decided that all those who have purchased the LEGO set of the legendary Audi quattro S1 will be able to obtain the Mouton miniature for free. To do this, you just have to upload a photo of the Audi quattro S1 Lego to social networks, using the hashtag #TheDriverIsHer. In this way, one of the most legendary cars of the four-ring and motorsport brand can once again be driven by the most legendary driver in the history of the World Rally Championship.

11.2% of 79.6 million children in Indonesia are married before the age of 18 years.

34.5% of child marriages occur in the 10-15 year age group.

Skill is skill. Talent is talent. Her title is her title.

#IShapeMyWorld is an ongoing, global initiative dedicated to recognizing the accomplishments of women everywhere—no qualifiers, no exceptions. This year featuring four women who have achieved great things and lifted up others while doing it.

Mom Genes Fight PPD is a research study by The University of North Carolina at Chapel Hill designed to determine if postpartum depression has a genetic cause, with the ultimate goal of finding a cure. To do that, they need 100,000 qualified moms who have had PPD symptoms to donate their DNA — their mom genes.