European Travel to U.S. Banned, NBA Season Suspended Due to Coronavirus: Thursday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Latest in Coronavirus Updates from the Advertising and…

Samsung: Microcodes

To celebrate the launch of the Galaxy S20, Samsung Australia has hidden tiny codes in their ads around the country. First to find a winning code gets a free Samsung Galaxy S20 Ultra 5G.

got2b: Cheerleading, Garbled Up, Girl's Night

Accor: All – Live Limitless

Nested Estate Agents: Paramedics, Midwife, Restaurant

There Are Too Many Celebrities. Here’s How We’re Dealing With Them as a Society.

A million varieties of internet talk shows have bloomed to support our vast garden of celebrities.

Activision / Call of Duty: Call Of Duty: Warzone

Activision, the game publisher behind the wildly successful Call of Duty video game franchise, has announced the new free-to-play title “Call of Duty: Warzone” with an adrenaline-boosting 90-second trailer produced by leading gaming and entertainment creative agency gnet. Combining custom-captured, cinematic sequences with blockbuster action set-pieces set to LL Cool J’s “Mama Said Knock You Out,” the trailer is designed to spark excitement and conversation among Call of Duty’s passionate, global fan community. The title boasts one massive world with two modes, “Plunder” and the ever-popular “Battle Royale,” and is available as of Tuesday, March 10.

Jimmy John's: Loyalty Campaign

Last March, Jimmy John’s, one of America’s fastest-growing sandwich chains, rolled out its first-ever customer-loyalty program, Freaky Fast Rewards®, in select markets. Now, the brand is going all-in on the program by promoting Freaky Fast Rewards®with a national campaign highlighting one of the best sign-up rewards in the industry: a free 8? sandwich after a guest places their very first order.

“We created Freaky Fast Rewards® to prove to our guests that we’re committed to rewarding them for their loyalty,” said John Shea, Chief Marketing Officer of Jimmy John’s. “And now, we’ve created this campaign to prove just how passionate we are about our sandwiches.”

To celebrate the sandwich giveaway — where everyone is a winner — the brand is launching three new television spots. Two spots feature an over-the-top host, a fictitious game show called “Free Sandwich The Game Show,” and a prize wheel that has nothing but free sandwiches. The other spot, “Spin,” features delivery riders training for all the free sandwiches they’re going to be delivering due to the launch of Freaky Fast Rewards®.

Burger King: The art of breaking boundaries

On 11th March, after months of hard work, BURGER KING® Russia unveils its new line of shrimp burgers through a “smashing” campaign imagined by Buzzman.

Like an artist, BURGER KING® Russia worked hard to create its new line of shrimp burgers. It took hours of hard work to carve this premium recipe worthy of the greatest culinary masterpieces. And to announce it, the brand is back on TV and the web with a powerful film.

That’s what the film sets out to show, a unique, meticulous and rigorous know-how that risks to destroy everything in its path… Because yes, the new burger is so exceptional that everything else seems extremely bland.

Jensen Garage: Shared Experience

Success Menswear: Spread the Warmth

Success Menswear Integrated Ad - Spread the Warmth

Success an apparel brand from Kolkata wanted to spread the warmth of kindness to underprivileged children in the cold month of December. Hence, they with joined hands with Shishur Sevay, and began a workshop of flame painting with the children sheltered by the organisation. The results warmed countless hearts. The children created one-of-a-kind paintings with the warmth of their smiles, using candle-flames and paper. The incredible artworks were displayed at Success stores, to be given away to customers after every purchase. As the customers bee-lined, interest soared and so did the sales for the month of December. The profit was shared with the young artist as a warm gesture of goodwill.

Vanguard: V for value

The campaign was created by London-based agency AML Group. It kicks off with a 30” TV spot that brings to life Vanguard’s unique low-cost, uncomplicated investment offer and features people from all walks of like making the ‘Vanguard V for value’ sign. “Vanguard stands for value to investors and that is what we are hoping to communicate with this campaign” says Laura Curtis, Head of European Marketing for Vanguard. “As a people-first, mission-led business we want to highlight that Vanguard takes a stand for investors and we’re on their side.” Vanguard is one of the world’s largest investment management companies. It was founded in 1975 on the principle that its investment funds should be managed solely in the interests of its clients. As of 31 December, 2019, Vanguard managed $6.2 trillion in global assets offering over 400 funds to its more than 30 million investors worldwide. Which? the consumer champion, named Vanguard’s Personal Investor platform as a top-rated investment platform for customer satisfaction and value for money in the UK. The platform has attracted over 90,000 customers since launching in May 2017. “We wanted to communicate the ethos and personality of Vanguard to the millions of investors in the UK. They deserve a fair deal and Vanguard provides them with real value” Says Ian Henderson, CEO, AML Group “From the distinctive soundtrack created from layers of ‘human-made sounds’ to the intimacy and directness of the ‘straight-to-camera’ approach this is a campaign that tells the Vanguard story and shows the UK investor who they are and what they do.” The national TV campaign will be supported by a print, digital and outdoor poster campaign. Media is being bought by The7Stars and the film was directed by Chris Gaffey through AML Group.

Raising The Roof: The Homeless Castle

In Canada, 235,000 people experience homelessness every year and although homeless people are often seen, they are never truly noticed. How do you design OOH that takes something that is always ignored and make it captivating, while also maintaining the authenticity and integrity of its inspiration? By designing how it’s displayed. Introducing The Homeless Castle, a uniquely designed approach to OOH. A 25-foot tall castle designed to represent the hopes and dreams of Canada’s homeless. We used signage and various symbols of homelessness to create a powerful visual. Because dreams shouldn’t be homeless.

Raising The Roof: Dreams

Raising The Roof Outdoor Ad - Dreams
Raising The Roof Outdoor Ad - Dreams

1 of 7 people using a homeless shelter in Canada, is a child. We chose to show homelessness through the hopes and dreams of a child. Because no dreams should be homeless.

Reporters Without Borders: The Uncensored Library

The Uncensored Library – The digital home of press freedom. Reporters Without Borders (RSF) opens “The Uncensored Library” – Within a computer game. In many countries, free information is hard to access. Blogs, newspapers and websites are censored but Minecraft is still accessible. RSF used this backdoor to build “The Uncensored Library”. A library filled with books, containing articles that were censored in their country of origin. These articles are now available again for young people around the world – hidden from government surveillance technology inside a computer game. Visit the uncensored library: uncensoredlibrary.com

Apple: AirPods Pro Snap

Video of AirPods Pro — Snap

Culturelle: Val-Intestine's Day

Culturelle Digital Ad - Val-Intestine's Day
Culturelle Digital Ad - Val-Intestine's Day
Culturelle Digital Ad - Val-Intestine's Day
Culturelle Digital Ad - Val-Intestine's Day
Culturelle Digital Ad - Val-Intestine's Day

When you love someone. Really love someone. You accept everything about them. Even their most embarrassing tendencies. So for Valentine’s Day, Culturelle Probiotics celebrated this deep down kind of love by launching “Val-Intestine’s Day.” The program featured a quippy gallery of digestive-themed ecards so anyone could tell that special someone, family member or friend “I love your stinking guts.” Literally.

Trump Bans European Travel to U.S. Amid Coronavirus Pandemic

In a rare prime time oval office address, Pres. Donald Trump announced the United States would be suspending air travel from Europe to the United States due to concerns surrounding the spread of the coronavirus. The suspension, which will go into effect Friday at midnight will last 30 days and would exclude the United Kingdom….

Óticas Diniz: Fresh Design. Summer Collection.

Óticas Diniz Print Ad - Fresh Design. Summer Collection.
Óticas Diniz Print Ad - Fresh Design. Summer Collection.
Óticas Diniz Print Ad - Fresh Design. Summer Collection.
Óticas Diniz Print Ad - Fresh Design. Summer Collection.

Diniz is the biggest eyewear network in Brazil. To launch the new summer collection, we painted tropical fruits. Each shadow brings a different model and style. So, we can bring both tropicality and freshness to the campaign.

Subway: Kitchen Confusion, Back Seat

We rooted our creative strategy in a simple truth: Everyone has a favorite footlong they love, and with Subway’s BOGO deal, you get even more of what you love. That’s why we’ve titled the campaign “Why Pick a Favorite?” – you don’t need to with this deal. This campaign features a family that knows a thing or two about not picking favorites: the family of Houston Texans’ defensive end JJ Watt (also 5x NFL Pro Bowl player, 3x Defensive Player of the Year and Walter Payton NFL Man of the Year awardee), whose two other brothers also happen to be NFL players, T,J and Derek. The campaign also features their real life mother and father, a true family affair. Featuring a popular yet relatable athlete and his family, the ads aim to capture audiences’ hearts while reminding them of America’s favorite classic footlongs, from Turkey Breast to Classic Tuna.