The cost of commercial airtime during the Super Bowl defies economic conventions. Even as audiences splinter because of the increasing number of different media channels–especially given the rise of social media platforms and streaming services in recent years–the cost of advertising in the Big Game continues to rise. According to Kantar Media data, the price…
For the first time ever, retail rivals Amazon and Walmart both aired ads in the Super Bowl. And while Big Game postmortems say Amazon’s ad resonated more with viewers, analysts say it’s possible neither brand made much of a lasting impression, in part because they both played it safe. The retailers even used similar tactics:…
We still watched Super Bowl ads before Alexa, but Amazon would have had to find something else to promote in order to finish atop YouTube’s list of most-watched Big Game ads Sunday night. YouTube said viewership of Super Bowl ads on its platform during the game was up roughly 30% from last year, with that…
(TrendHunter.com) The February 2020 computers trends cover the latest innovations when it comes to personal computing, the evolution oft the mobile office and more.
With CES 2020 finished, an array of new products…
Super Bowl 2020 arrived amid a tense, divisive political and cultural climate. It’s unavoidable. President Donald Trump ran a political ad during the Super Bowl, as well as Democratic rival Michael Bloomberg. With such weighty concerns in the background, it’s understandable that Super Bowl audiences may have looked to the biggest spectacle of the year…
At Adweek, we’re used to sharing our rankings of Super Bowl ads, so why not ask our readers’ opinions? Using the voting feature in Instagram Stories we asked our audience to rank each big game ad with a thumbs up or a thumbs down. While some commercials like Olay and Avocados from Mexico split voters,…
Facebook’s Off-Facebook Activity tool allows you to view and manage the information the social network receives about you from other websites and applications. As part of this tool, you have the ability to stop your future off-Facebook activity from being saved to your account. While you can stop all off-Facebook activity from being saved to…
Na última terça-feira (281/0), o volante Flávio, do Bahia, entrou em campo vestindo a camisa 24, como um posicionamento do clube contra o tabu ainda presente no futebol em relação ao número 24. A iniciativa agora recebe o apoio da Cervejaria Brahma com o objetivo de transformar um número antes associado ao preconceito em um …
O post Com camisa 24, Brahma e Bahia iniciam campanha “#NúmeroDoRespeito” apareceu primeiro em B9.
Aproveitando a chegada do Carnaval, a Yoki chamou a cantora Lexa para uma ação bem criativa: o lançamento de um novo funk da cantora com som do estouro de pipoca. A música “Ninguém me Segura” foi divulgada no último final de semana e realmente traz uma mixagem com o som do estouro da pipoca de …
O post Em parceria com Yoki, Lexa lança funk com som do estouro de pipoca apareceu primeiro em B9.
Para mostrar como algoritmos e sistemas em geral são manipuláveis, o artista Simon Weckert fez um experimento peculiar. Weckert foi a uma rua deserta de Berlim, enganou o Google Maps e fez com que o aplicativo sinalizasse que o trecho inteiro está sendo afetado por um grande engarrafamento. No vídeo, que você pode ver abaixo, …
O post Homem utilizou 99 celulares para manipular Google Maps e criar trânsito falso apareceu primeiro em B9.
The 38-yard touchdown run by Kansas City Chiefs running back Damien Williams that sealed his club’s victory in Super Bowl LIV was the top moment on Twitter Sunday night. THE @CHIEFS ARE SUPER BOWL CHAMPIONS! #SBLIV #ChiefsKingdom pic.twitter.com/274mkonLIZ — NFL (@NFL) February 3, 2020 For Andy. #ChiefsKingdom | #SBLIV pic.twitter.com/d48vVGAhQI — NFL (@NFL) February 3,…
The Federal Trade Commission has filed a lawsuit to block Edgewell Personal Care’s acquisition of Harry’s–nine months after the merger was first announced. As it stands, the FTC has set a trial date for June 30, 2020. In a statement, the regulatory agency described the acquisition as a deal that “would eliminate one of the…
Among the many winners of the Super Bowl–The Chiefs, Andy Reid’s legacy, Punxsutawney Phil–Microsoft’s “Be the One” ad featuring San Francisco 49ers’ coach Katie Sowers was among them. Even though Sowers won’t get a ring this year, the ad was the highest-rated “emotionally effective” Super Bowl ad from last night’s game, according to System1, a…
Tribune Publishing announced leadership changes today. As part of those changes, Terry Jimenez is now the publisher’s president and CEO. The changes went into effect on Friday, the company announced. Jimenez, previously the company’s executive vice president and CFO, will replace Timothy Knight, who has been at the company for nearly three years. Knight inherited…
Jason Momoa rips himself apart in the Rocket Mortgage Super Bowl commercial. Bill Murray relives Groundhog Day (on actual Groundhog Day) for Jeep. Mr. Peanut is reborn as a talking baby and a debatable hashtag. To discuss the highs and lows of this year’s Super Bowl, Adweek podcast co-hosts David Griner and Ko Im are…
(TrendHunter.com) Some examples in the February 2020 retail category exhibit how technology is utilized in brick-and-mortar environments to ensure a higher quality product, efficiency of service, or simply a more…
(TrendHunter.com) These February 2020 life stages trends range from competitive drone games to hormone-balancing supplements.
When looking at the month’s immersive toys, standouts include Interplay UK’s…
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