McDonald’s Spain presented its 2020 sustainability plan, so we decided to make it memorable by creating a powerful symbol. A small gesture can make a big difference. At McDonald’s we eliminate plastic straws. And the last one, we auction it through eBay!
Mumbai Police and FCB Interface collaborated to teach Mumbai’s reckless honkers a lesson. Watch how a passive street signal turned into a Punishing Signal and taught Mumbaikars – how to #HonkResponsibly.
In “The Other Latif,” the reporter Latif Nasser covers the legal plight of Detainee 244, Abdul Latif Nasser.
This year’s Super Bowl ad from MoonPie was a real gas because, other than Twitter, the only place where they can be viewed is the gas station. Chattanooga Bakery’s snack cake brand teamed up with agency of record Tombras on the next step in its #TheBigThing campaign, bringing its Big Game ad to screens on…
(TrendHunter.com) These February 2020 auto trends range from mobile ride verification systems to next-gen vehicle shopping experiences.
Standouts include a new partnership between ZeroLight, Cadillac and Amazon&#…
The new streaming service HBO Max will carry “On the Record” after Oprah Winfrey’s decision to back out amid a pressure campaign by the hip-hop impresario.
Despite regulatory scrutiny and pressure from lawmakers, the industry’s wealthiest are continuing to grow at remarkable speeds for big companies.
The new streaming service HBO Max will carry “On the Record” after Oprah Winfrey’s decision to back out amid a pressure campaign by the hip-hop impresario.
competitive:
Creative Circle:
Position: Paid Search Buyer – Great Freelance Opportunity w/ a great Agency!Location: West LAStatus: FreelanceEstimated Duration: 3-4 WeeksStarts: Tue
Culver City, California
The people voting in the 32nd edition of the USA Today Ad Meter have spoken, determining that Jeep’s Groundhog Day was the top ad of Super Bowl LIV. This year’s edition of the Ad Meter was presented by Kia, which won the 2017 version and sponsored it the following year for its 30th anniversary. Voting…
Doritos drove the “Old Town Road” to 85 times more online readership about its brand on Super Bowl Sunday than on the average Sunday, according to an analysis by native advertising platform Taboola. Taboola said the snack brand’s dance-off between Lil Nas X and Sam Elliott led to domination in terms of online readership. Planters…
While humor and nostalgia may have dominated the Super Bowl this year, Super Bowl 2020’s most effective ad was one that tugged at the heartstrings. According to video ad tech company Unruly, Google’s “Loretta” was the most effective ad of the year. Unruly derives measures an ad’s effectiveness based on analyzing the emotional responses of…
Alphabet Inc. said today its YouTube ad revenue for fiscal year 2019 was $15 billion. “Our investments in deep computer science, including artificial intelligence, ambient computing and cloud computing, provide a strong base for continued growth and new opportunities across Alphabet,” Sundar Pichai, CEO of Alphabet and Google, said in a statement. YouTube ad revenue,…
The conservative radio talk show host said during a live radio broadcast on Monday that he would keep working, but would take some days off to work out a treatment plan.
In a social media post this week, Swedish climate activist Greta Thunberg announced to followers that she’d applied to trademark her name and the words on the sign that she carries during strikes: Skolstrejk for klimatet, or school strike for climate in Swedish. The 17-year-old catapulted to worldwide recognition last year, just two years after…
The Super Bowl pitted President Donald Trump and Democrat Mike Bloomberg against one another: each candidate with big budgets to spend on political advertising, each taking his candidacy to the Big Game. Both politicians ultimately used that platform last night to focus on messaging centered on a narrative, rather than a biographical look at who…
What happens when hundreds of reporters from New York and Washington go to Des Moines? A sponsored Sunday brunch.
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