CBS All Access is expected to serve as the anchor of a broad subscription offering from the newly formed ViacomCBS, which is pushing further into both subscription-supported and ad-supported streaming services, a company source told Adweek. The entertainment giant plans to transform All Access into a “house of brands” that will include other Viacom programming,…
Em um gesto de transparência inusitado, a Netflix divulgou para a Variety nove filmes e séries de seu catálogo que foram censurados por governos ao redor do mundo. A lista inclui desde produções originais até filmes clássicos, que estavam no catálogo e constavam no planejamento, mas que acabaram ficando de fora por decisões de governos …
O post Netflix revela 9 filmes que foram banidos do catálogo ao redor do mundo apareceu primeiro em B9.
Here’s everything you need to know so you can sound like you were paying attention all along.
A Netflix anunciou no fim da tarde de ontem (6) uma novidade para sua plataforma que deixou muito assinante do serviço feliz. Agora, o usuário pode escolher se quer ou não que o streaming reproduza vídeos de trailers e chamadas no catálogo. A ferramenta foi confirmada pela própria companhia em suas redes sociais. A customização …
O post Agora você pode desligar a reprodução automática de vídeos no menu da Netflix apareceu primeiro em B9.
Em 15 dias, a atual edição do “BBB” já superou, em volume de menções (citação em conversas) no Twitter, toda a edição de 2019. A notícia é impactante – e faz pensar. O formato do conteúdo segue praticamente o mesmo. Mudanças estéticas, narrativas e condicionais aparecem aqui e ali para surpreender participantes e telespectadores. Mas …
O post “BBB20” e o espírito do tempo digital apareceu primeiro em B9.
Há 18 meses o Instagram lançou o IGTV, sua plataforma para vídeos mais duradouros, com um formato profissional que visava competi com o YouTube atraindo produtores de conteúdo. Ainda havia, porém, um diferencial: a plataforma do Google permite propagandas pagas, o que permite aos youtubers lucrarem com seus vídeos lançados. Agora, porém, o Instagram finalmente …
O post Instagram enfim vai permitir que criadores de conteúdo monetizem IGTV apareceu primeiro em B9.
The major cuts Macy’s announced this week–closing 125 stores over the next three years, as well as cutting 2,000 jobs as part of a larger plan to save hundreds of millions of dollars–may be a necessary move for the company, but it still may not be enough. In addition to the aforementioned cost cutting measures,…
The Kentucky Derby has the mint julep, but how many other events have a signature cocktail? Well now you can add the Westminster Dog Show to that short list. Ryan Reynolds today announced his spirits brand, Aviation Gin, is partnering with the dog show, for which his team has created a new drink: The Sensation….
Monetization on IGTV appears to be one step closer, as Instagram is now testing ways for creators to earn money on their content for the long-form video destination. Developer and blogger Jane Manchun Wong shared screenshots in a tweet of an IGTV ads section under the Instagram Partner Program. One screen reads, “You’re eligible to…
A Abercrombie lançou uma nova campanha que pretende afastar a marca de seu passado controverso e cheio de acusações sobre reforçar estereótipos de beleza com uma padronização heteronormativa, branca e ocidental. A campanha “Face Your Fierce” apresenta um elenco diversificado e representativo, incluindo a jogadora campeã da Copa do Mundo Megan Rapinoe, a estrela da …
O post Com campanha inclusiva, Abercrombie quer se afastar de estereótipos “perfeitos” apareceu primeiro em B9.
Sneaker culture and black culture are intertwined. The brands driving sneakerheads to stores are often tied to black cultural touchstones: Jordans have long transcended the basketball court, and hip-hop mogul Kanye West’s Yeezy line has proven popular at both Nike and Adidas. But the designers working behind the scenes on shoes often aren’t nearly as…
Instagram recently launched the ability for users to sort the list of accounts they follow, including by how long they have followed those accounts. Our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram profile page, tap “Following.” Step 2:…
After this week, two prominent DTC brands are in very different places. Casper, the company famous for putting a mattress-in-a-box, made its public debut to a warm reception on the New York Stock Exchange. Meanwhile, the Federal Trade Commission blocked Edgewell Personal Care’s acquisition of razor startup Harry’s. The trial is set to begin June…
The Wing has made its first executive marketing hire, bringing Celestine Maddy on board as senior vice president of marketing and communications. Maddy will oversee social media, creative and content, in addition to marketing and comms for the ever-expanding feminist coworking collective. She previously served as vice president of marketing at Foursquare, managing brand strategy,…
Joker had the most-viewed trailer on YouTube of any of the Best Picture nominees for the 92nd Academy Awards, which will be handed out Sunday night, but Joker finished second to Parasite when it came to most-tweeted-about Best Picture nominees. YouTube shared its rankings of all the nominees for Best Picture, by trailer views: Joker,…
A handful of cannabis buds have been artfully stacked and lovingly photographed for a massive outdoor ad with the tagline, “Happy 4:20 LA.” And if you miss this friendly pot-centric greeting one day, you’ll have plenty of chances to see it again because sponsor Weedmaps plans a yearlong takeover of the space every afternoon at…
Vice News Tonight, the nightly news program from Vice Media, will return to television on March 4 at 8 p.m. as an hour-long live news series, but the show won’t air on Viceland. Instead, it will be broadcast on Vice TV, the newly rebranded version of the Viceland cable network. In a press release Thursday,…
Neste Carnaval, a Reserva quer dar um empurrãozinho para ajudar os foliões na hora da paquera. A marca criou uma camiseta especialmente para a data que traz estampado um QR Code que mostra o perfil do Instagram de quem usa a peça. Batizada de QR Crush, a camiseta traz o código de barras bidimensional, que …
O post QR Crush: Reserva cria camiseta de carnaval que revela perfil do Instagram apareceu primeiro em B9.
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