Hasta La Creative!

Geometry Encompass, India’s largest experiential marketing agency and a part of WPP Group, has conceptualized a one of a kind on-ground activation for Omnigel – India’s no.1 pain recovery gel from the House of Cipla Health. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service, while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain. The annual event is held in the pristine city of Allahabad which hosts millions of devotees. The large gathering is managed by arduous efforts of policemen, boats-men, cleanliness crew and volunteers who come together to make the event a grand success. While the devotees perform their religious duties at their own convenience, it is the Sahayaks that exhibit selfless devotion by making it easier for others to find salvation. Through this activation, Geometry Encompass throws light upon these true ‘Ratna’s’, jewels, of Magh Mela, helpers and workers, hidden in plain sight by bringing out their story and recognising their efforts. Geometry Encompass envisaged ‘Rahat Ratna’ – an amulet holding the pain recovery gel that is being facilitated to the workers to wear around their neck. Giving them easy access to Omnigel at the very moment of pain. The activation also involves a support system facility called ‘Dard Mukti Kendra’, Pain Recovery Centres, to distribute ‘Rahat Ratna’ to ‘Sahayaks’. These centres also have a team of licensed physiotherapists that recommend Sahayaks stretching exercises for pain relief.

the campaign was born from the insight and belief that coding is a superpower of sorts. By joining forces, SAP, Karlie, and Kode With Klossy, are amplifying their collective impact to encourage and support more young women interested in STEAM.

With eyes glued to phone screens and earphones firmly plugged-in, people on a night out in London are sadly more vulnerable to thieves – especially when travelling alone.
How best to grab the public’s attention whilst asking them to avoid distractions was both the campaign brief and its innate challenge. Targeting the capital’s night time economy and tourists, the campaign encourages people to pay more attention to their surroundings, particularly in the borough of Westminster, where research shows robbery frequency levels are highest, especially in the evenings.

We believe that the world can be more correct, cleaner, simple, more beautiful, but above all more aesthetic. With this campaign we want to communicate that in these times we must look for the reason and beauty of things, look deep and pursue beauty, even in things that are not so beautiful to the naked eye.

In Greece, a country still not open to diversity, Lacta, a brand synonymous with love, asked viewers to look beyond stereotypes and see love with this TV campaign for Valentine’s Day.

Ice cream and soft drinks are unlimited in Pizza Hut Restaurants. So we created an outdoor poster to highlight the never-ending nature of the offering.

Valentine’s Day is the perfect time to give anything and everything to the people we love. How about demonstrating the ultimate sign of affection by showing how much we care about the life of those around us? Introducing Give A Shit: the luxurious gift to encourage your Valentines to get screened for colorectal cancer. Contrary to popular belief, the screening for colorectal cancer does not automatically involve a colonoscopy, a procedure that understandably scares off many. Give A Shit is here to let people know that the first step is a simple test that begins at home. Inside the gift box, amongst other items, you will find this FIT test kit that can detect the presence of blood in the stool, which may be a symptom of colorectal cancer. The public is invited to order the gift box at giveashitnow.ca