Brands and advertisers are challenged to connect with African American audiences. Yet many brands fail to engage the African American community, whose shopping purchases are at least $1.3 trillion annually. Reaching this audience is key for businesses to expand their customer base. African Americans are influential in the success and failure of a brand. With…
Did you know that you can prevent users from being able to find your Yelp profile using your name or email address? Our guide will show you how this works. Note: These screenshots were captured in the Yelp application on iOS. Step 1: Tap “More” in the bottom-right corner of the screen. Step 2: Scroll…
The commercial raises awareness of the Hussle Gym App by showing how consumers use the app to make life work out and fit fitness in; however it suits them.
Léa and Alexe are best friends. Nothing could come between them, not even Alexe’s battle with cancer. That’s because, in spite of the difficulties and the devastating recurrences, they are not giving up hope thanks to people like Léa’s father, who has dedicated himself to the cause by riding a bicycle year-round in support of the Tour CIBC Charles-Bruneau.
A varejista de beleza Sephora lançou um novo posicionamento de marca com uma bela campanha que mostra o rosto em constante mudança. Criada pela BETC Paris , “The Unlimited Power of Beauty” (“O Poder Ilimitado da Beleza”) aborda a relação de uma mulher com a beleza e a autoconfiança, desde a infância até o surgimento …
O post Com belo filme sobre mudanças no rosto, Sephora adota posicionamento como marca “evoluída” apareceu primeiro em B9.
Climate change is making our oceans more acid, with the coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems. Smartwax is a natural surf wax formula that reverses this acidification by simply asking surfers to modify their regular behavior. Every single surfer who uses the wax can neutralise up to 1.3m3 of water. And with over 35 million active surfers worldwide, they could rebalance over 1,000,000 swimming pools worth of acidic water each year. To launch the wax, special samples were created in the shape of US president, Donald Trump, and Brazil’s president, Jair Bolsonaro, two of the world’s most infamous climate change deniers. The new wax formula gave the million-strong global surfing community the opportunity to be part of the solution. Their response was so overwhelming that one month after the launch, 70% of the global market have asked for the formula, with 8 brands are already using it. And what started as a little drop in the ocean is getting bigger every day as Clean Ocean Foundation currently explores other materials to apply the additive that makes SmartWax, including sunscreen, hull sealants, life jackets, dive gear, anchors, jet skis and swimwear. In the hope that we save our oceans, one wave at a time.
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| THE ORIGINAL? Coca-Cola #MashUpCoke Contest – 2015 “One century, one bottle” Source : LIA Awards GOLD, Eurobest SILVER Agency : Ogilvy & Mather Frankfurt (Germany) |
LESS ORIGINAL Coca-Cola – 2020 “Feel it” / Make the invisible visible Source : Campaign, Adeevee, Adsoftheworld Agency : Publicis Milan (Italy) |
“Sonic: O Filme” teve uma boa recepção em seu primeiro fim de semana nos cinemas mundiais, e já alcançou o posto de “melhor estreia para uma adaptação de videogame”, mesmo sem ainda ter estreado na China, por conta da crise do coronavírus. Só na América do Norte, o filme arrecadou US$ 57 milhões entre sexta-feira …
O post “Sonic: O Filme” tem maior bilheteria de estreia para uma adaptação de videogame apareceu primeiro em B9.
Pensando nas diversas situações que nos fazem “travar”, a Trident lança o novo conceito: “Destrava, tem Trident”. Criada pela Sapient AG2, que passou a responder pela marca em outubro do ano passado, a campanha foca no lançamento de Trident Mints e conta com diversos canais e parcerias. A campanha possui filmes feitos pelo ilustrador Daniel …
O post Trident lança novo conceito com ações especiais para o Carnaval apareceu primeiro em B9.
Este ano, pela primeira vez na história do Carnaval, o número de blocos que desfilarão na cidade de São Paulo será maior que os do Rio de Janeiro. São esperados 796 blocos nas ruas da capital paulista, de acordo com a Secretaria Municipal de Cultura, enquanto o RJ terá 731. Para Gisele Jordão, produtora cultural …
O post Participação feminina contribui para explosão do Carnaval de rua em São Paulo apareceu primeiro em B9.
Using Coke’s iconic dynamic ribbon, we brought people closer together on Valentine’s Day.
A campaign encouraging people to take the drama out of minor illnesses by seeing their pharmacist first.
On February 14, the city of Rio de Janeiro received an unprecedented activation for surfing fans: the world’s first surfboard sharing service. The idea was developed using the sharing economy concept, guaranteeing the inclusion and experience of all people in this modality, regardless of skill level. Created by the Brazilian advertising agency DPZ&T, the itinerant action, a partnership between Red Bull and Grin, will cover 4 different beaches until March 8: Arpoador, Barra da Tijuca, Ipanema and Leblon. After Brazil has won 4 of the last 6 WSL championships, the idea is to make this sport more democratic and give wiiings to future new talents in the country. To rent one Red Bull surfboard is simple, as the system is the same used to unlock bikes and shared cars in the world. Just download the Grin app, scan the QR Code on the lockers and start catching waves. The value is 5.00 BRL (1.16 USD) for 20 minutes of use.
The provocative yet tasteful posters for the World Affairs Council capture the complexity of contentious international issues by translating them into simple yet powerful images that play with scale and subversion.
Alabama has a way of changing competitive food-eating contests from speed eating to slow eating. Maybe it’s because of the award-winning chefs who turn local ingredients into irresistible works of culinary art. This integrated campaign shows what happens when you try to host a food contest in Alabama.
Barbara Poma still recalls with vivid clarity the phone call that no business owner wants to get. Poma was away from her Orlando, Fla., home that day, June 12, 2016, and well into a mother-daughter group trip in Mexico to celebrate her daughter’s high school graduation. Her cell phone rang a few minutes after 1…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Do Businesses Like Pulse and Walmart Recover After…
O TikTok, rede social de compartilhamento de vídeo mais queridinha do momento, fará a transmissão ao vivo no tapete vermelho do Brit Awards, premiação britânica que prestigia os destaques musicais do ano. O aplicativo exibirá uma transmissão ao vivo exclusiva do tapete vermelho do evento, e que marca a primeira apresentação de tapete vermelho na …
O post TikTok faz parceria com o Brit Awards para transmissão do evento apareceu primeiro em B9.
Divorced, Dating and Dentures is a three-part dating series from Jungle Creations for GSK oral care brand Poligrip, featuring denture-wearing divorcees who are getting to know each other over a romantic meal.
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