Hasta La Creative!

Facebook will not be participating in this year’s Game Developers Conference, March 16 through 20 in San Francisco, due to concerns over Covid-19, more commonly known as coronavirus. The company said it is removing the Facebook Gaming and Oculus booth footprints from the Moscone Center floor and advising against its employees traveling during the event….

Anomaly is parting ways with Eric Segal and eliminating the New York CCO role. An agency spokesperson confirmed the move and explained the decision came about as a result of founding partner and global CCO Mike Byrne’s desire to take a more active role in driving the agency’s creative. Byrne will now take on the…

Print
McDonald’s

When it comes to using mobile ordering to get fast food, Quebecers are behind the rest of Canada—it’s simply not one of their habits. So, McDonald’s wanted to promote its mobile ordering to show how easily a cell phone, via the My McD’s app, allows users to be two clicks away from picking up their favourite fast food. Using a trompe-l’oeil effect, we discover three first-person points of view where a Quarter Pounder, a McMuffin and a McCafé have never been both so real and so virtual at the same time.

Advertising Agency:Cossette, Montreal, Canada
Creative Directors:Anne-Claude Chénier, Barbara Jacques, Patrick Michaud, Alex Gadoua
Art Director:Alexandre Jutras
Copywriter:François-Julien Rainville
Photographer:René Lachapelle
Retoucher:René Lachapelle
Strategy:Simon Bédard

A ferramenta das threads se tornou um enorme sucesso no Twitter. O recurso permitiu aos usuários organizar suas ideias em uma sequência de postagens conectadas em ordem cronológica, o que permite que uma discussão vá além dos limitadores 280 caracteres de cada tweet. Agora, o Twitter aprimorou o sistema de threads. Um novo recurso foi …

O post Twitter facilita a criação de threads com nova ferramenta apareceu primeiro em B9.

Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let’s suspend disbelief and watch commercials because that’s what we do […]

Hold onto your controllers (and maybe hug them, too): It appears that gaming has captured the hearts of Gen Z and millennials. According to a Brand Intimacy 2020 Report from agency MBLM that examines brands based on emotion, 18- to 34-year-olds in the U.S. are swooning over Xbox and PlayStation. (Gen Z prefers the former,…