Twitter’s newest takeover ad product gives brands access to premium real estate in the form of the social network’s Explore tab. The company blogged about Explore Monday: “Twitter’s collection of trending topics and hashtags is where people go to see what’s happening, making it a prime location for advertisers to connect with the conversation and…
You, a working professional in media, probably already guessed that consumers are more likely to engage with advertisements on so-called premium media channels over non-premium media channels like user-generated content, non-broadcast video and social media feeds. Now there’s data to support this, according to a report from YouGov in partnership with Adobe Analytics. The survey’s…
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to sell outstream video on more…
A L’Oreal divulgou ontem no pavilhão da Consumer Electronic Show (CES) o lançamento do Perso, um novo aparelho da marca que promete revolucionar o mercado de beleza. A partir de softwares de inteligência artificial, o paralelepípedo vertical é capaz de mapear o rosto do usuário e produzir opções customizadas de base, batom e creme que …
O post L’Oreal anuncia aparelho que produz itens de beleza customizados a partir de inteligência artificial apareceu primeiro em B9.
“Novos Mutantes”, está aí um filme que sofreu para chegar aos cinemas. Inicialmente anunciado para sair em 2017, o projeto de horror baseado nos quadrinhos do grupo derivado dos X-Men acabou indo parar no limbo por dois anos graças a uma sequência de eventos infelizes, incluindo uma insatisfação da 20th Century Fox com o produto …
O post Depois de adiado por dois anos, “Novos Mutantes” enfim ganha novo trailer apareceu primeiro em B9.
Two years ago, dating app OkCupid was the darling of the creative world. The brand’s “DTF” campaign from Wieden + Kennedy New York twisted the original meaning of the acronym with dozens of new sayings designed to move dating away from just hookups. The bold campaign–a first for OkCupid, founded in 2004–significantly boosted buzz, made…
A fim de incentivar novas matrículas neste começo de ano, a rede de escolas de idiomas CCAA lança a campanha “The Match”, que reforça o conceito “Quando você vê, you are speaking”. A comunicação apresenta como enredo uma partida de futebol americano e reúne elementos de uma superprodução, recriando o ambiente do jogo em filmagens …
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O Twitter iniciou 2020 com a intenção de facilitar o acesso a informações para os pesquisadores acadêmicos. Segundo a empresa, a medida é uma resposta ao feedback da comunidade de pesquisadores. A novidade vem em forma de página, chamada de “Twitter data for academic researchers” (“dados do Twitter para pesquisadores acadêmicos”), e pode ser conferida …
O post Twitter lança ferramenta especial para pesquisadores acadêmicos apareceu primeiro em B9.
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds Struggles to Match Acting Accolades With Killing…
Mere days into the new year, Equinox might already be taking the cake for the most puzzling ad of 2020. It should be noted first that pushing the envelope has long been Equinox’s bread and butter (remember the breastfeeding ad that caused quite a stir in 2016?). Even so, the brand’s latest ad is leaving…
The Consumer Electronics Show is many things to many people. For Michael Kassan, founder, chairman and CEO of MediaLink, it’s a chance to see what’s coming down the pike for his clients, but also the opportunity to rub elbows with industry elite. To wit, he’ll sit down with Unilever CEO Alan Jope and Salesforce chairman…
The new year is bringing more upheaval than ever to the TV industry, just in time for the Television Critics Association’s winter press tour, which starts Tuesday at the Langham Huntington in Pasadena, Calif. As usual, more than 200 television journalists and critics are assembling for the TCA’s semiannual event featuring 13 days of panels…
FCB Canada and GoodLife Fitness, Canada’s largest gym and fitness club, are standing behind their country’s values of diversity and inclusion in a culture of fitness elitism with a new campaign: Canadian Strong. The spot champions different races and genders, as well as ranges of body types and often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences.
See men in power offered to undergo gynecological exams in an interactive film experience by artist and filmmaker Anna Odell. But to see this, you have to get up into the chair yourself. Welcome to The Gynecological Cinema Chair at Göteborg Film Festival, https://goteborgfilmfestival.se/the-gynecological-cinema-chair/
Challenge: make the brand relevant for those people that see leisure time as an opportunity for improvement through a US-based OOH campaign. Idea: show that podcasts conversations allow users to listen to more perspectives.
The greatest love endures the greatest sacrifice. This film is made in conjunction with the Lunar New Year celebration 2020. The film revolves around the story of Ah Ma,and her Twins Ah Boy & Ah Girl. Chinese family traditionally prefer boys over girls but often forget the sacrifices made by their daughter. However, with a twist of fate, things change and forever changes the dynamics of this family.
Hollywood kicked off what will be television’s most tumultuous year yet by spotlighting the TV industry’s dramatic shift in focus from linear to streaming during the 77th Annual Golden Globe Awards Sunday night. All but one of the 11 Globes TV awards handed out went to outlets that are either streaming platforms or offer a…
Bangladesh got its freedom 49 years ago on 16th December 1971. Those who fought for our independence are almost towards their ending lines due to age. As most youngsters of our country find solace in the solution of fleeing the country rather than making it their own. We wanted to remind them of the fact that those who looked after the country as sentries for so long won’t be here forever and it is their duty to take the country forward as we bid farewell to a generation of fighters and caregivers.
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