Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Why Planet Fitness Made a Peloton Pivot for New…
After sitting out the Super Bowl last year and opting to launch a major, Spike Jonze-directed marketing effort before the Patriots vs. Rams showdown instead, Squarespace is returning to the Big Game with its sixth Super Bowl advertisement. The New York-based company, an all-in-one solutions platform for website building and hosting, is running a 30-second…
You can help and participate in the UN75 initiative. Visit www.un.org/UN75 and tell us what you think.
It’s the largest, most inclusive discussion in 2020 around the role of global cooperation to build a better future for all. Intended to engage constituencies across borders, sectors and generations, the UN75 team is collaborating with a wide multi-sector network, including the UN Resident Coordinators, for a diverse and global reach, and for dialogues to be convened in every country of the world.
In this global listening exercise with an emphasis on youth and groups not already engaged with the UN, the UN75 initiative aims to better understand expectations of international cooperation in light of pressing global challenges. The views and ideas that are generated will be presented, by the Secretary-General, to world leaders and senior UN officials on September 21, 2020, at a high-level event to mark the 75th anniversary.
Health organization Sport England is back with another installment of “This Girl Can,” an ongoing campaign that shelves glossy, unrealistic depictions of women working out in favor of more relatable portrayals. Since its 2015 launch, the campaign has been lauded for showing women in all their sweaty, tired and imperfect glory mustering up the energy…
A Chinese New Year film, brought to you by Grab. Because Huatever you want, Grab got! #grabhuatever
Wrinkles send the wrong message. Help prevent them with Downy WrinkleGuard.
Every year, sometime in November, agencies across Armenia receive very similar briefs – design year-end corporate calendars for different brands. Our brief from ACBA-CREDIT AGRICOLE BANK, one of the country’s leading banks, was no exception. But while paper calendars used to be rather valuable in the beginning of the decade, by now they have simply become obsolete. So, how do you make a calendar that people will not only use, but also talk about and even take selfies with? Paper calendars are not just unnecessary. They also waste a lot of paper and are quite harmful to the environment. Rather than ignore this issue, we challenged ourselves to create a calendar that would tackle the very problem that paper calendars represent – waste of resources and danger to nature. To do this, we drew inspiration from ACBA-CREDIT AGRICOLE BANK’s CSR mission – to protect Armenia’s natural environment. Instead of designing another ordinary calendar, we created the CalenDARE Against Plastic – a calendar composed of 4 eco bags made with recycled paper. 12 000 CalenDAREs were given out to bank clients across Armenia and the response was overwhelmingly positive. Despite the poor awareness about the issue of plastic bags and plastic pollution in the country, people quickly took to social media to discuss the innovative calendar and the issue it raises. To further promote the CalenDare, a social media campaign (including a video ad, publications on Facebook and Instagram and influencer marketing) was carried out. Designing 4 paper bags that fold into a calendar was quite a challenge. To make sure that more organizations could benefit from our efforts, we decided to make the printing file public, so that anyone could easily reproduce the CalenDare. We created a landing page and placed the full printing file online, as an open source document.
I will gift hope… and dreams… and joy… There will be laughter and music and happiness. On my most special day, I will throw my arms around the world. Life’s sweetest moments are made sweeter with the WeddingSutra Charity Registry.
Imaginarium is a store that offers creative gifts, products with unique and fun design. To sell these minibags, we thought in objects that fit, but probably no one would carry inside the bags. The idea was to work with the unusual, which is what Imaginarium has in its essence, to show the size of the minibags in a fun and very unusual way.
What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? 2C Creative (“2C”) created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the shows premise from his POV. 2C found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
