After Canada legalized weed, more people than ever were experiencing the munchies. Good news for Oh Henry! 4:25, a bar specially formulated for the intense hunger that hits 5 minutes after 4:20. Bad news for many dedicated, longtime stoners who found the bar sold out everywhere, depriving them of a product made specifically for them. To right this wrong, we headed to the Hotbox Cafe for the 4/20 Block Party with a special stash of 4:25 bars that anyone who was actually high could get access to. But we had to be 100% sure. So we created a new line of work for marijuana detector dogs forced into early retirement by legalization.
Again this year, Havas Montreal was mandated to develop a fresh new campaign for Sloche, Couche-Tard’s popular iced beverage. In fact, Sloche is so popular that we featured monsters that only had eyes for this delicious beverage. Our biggest challenge was to deliver high-quality visuals while keeping within budget. The campaign had to run on several different platforms and formats, so our design had to be flexible in order to accommodate all the variants. We also met the challenge of aligning our creative vision with that of the Shed artists responsible for the creation of the two visuals. We had a very clear idea in mind, and it took a few discussions to find the perfect direction for the project. Both visuals were used on social media (Facebook and Instagram) as well as in stores. Each piece came in different formats adapted to the space available on the various platforms.
To help the charity Simon On The Streets raise awareness to the issue of homelessness we took the iconic heritage blue plaques that usually have information on them that celebrates the fact that someone important lived at the address/building the plaque was fixed to and subverted it by having the information of a homeless person. We then fixed the blue plaques in areas where the homeless people ‘lived’.
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Olay Nabs 5 Famous Faces for Its Second Super…
Thanks to Steven Spielberg’s classic film, Reese’s Pieces are known around the world as the favourite candy of E.T., the Extraterrestrial. Nearly 40 years later, the brand was finally introducing a new edition: Reese’s Pieces Peanut. If anyone needed to hear about it, it was E.T.. Instead of launching our product with a campaign aimed at humans, we reached beyond the stars with an intergalactic campaign designed to get E.T. (and any other intelligent life that may be listening) to phone home and try a free sample of their new favourite candy.
Ireland has never heard of Cheez-It because the crackers aren’t available there. Yet. To introduce Cheez-It to the Irish people, we’ll merely demonstrate they’ve been praying for them all along.
Enter a world of terror beyond your flame grilled dreams. A casual twilight drive takes a turn toward the supernatural when a twist of fate changes your destination to Burgatory; an alternate dimension masquerading as an ordinary drive thru. Inside, the cold souls of burgers left un-grilled become palpable terror. Can you escape?
“Le Petit Monde du Grand Paris” is a global advertising concept that highlights and addresses future Great Parisians. The idea: Paris is growing, but everything is becoming more accessible. Your life is transformed. Paris is getting bigger in terms of space, but smaller in your mind. This concept is available in several series: – Les Petits Moments, the global series that redefines the little moments of life – Les Petits Plaisirs, which is based on the future insights of Greater Paris – Les Petits Mots, which highlights the tone, which is aimed directly at the Grands Parisiens, in a closer, more intimate way.
Since 2018, everyone from Michelob Ultra to KFC has jumped on the ASMR bandwagon, tapping and whispering their way through commercials that borrowed from the ASMR community but gave nothing back. When we discovered Reese cups were organically being made the star of hundreds of ASMR videos, we had an opportunity to do something special. We knew we weren’t creating the first branded ASMR video. So we set out to create the last one. Introducing Reese The Movie: A Movie About Reese…An ASMR Experience. An original feature length film that brings 5 of YouTube’s favourite ASMRtists together for the first time, shot by famed Hollywood veteran cinematographer André Turpin.
It is not easy to get Effie Award. To get it, one needs to think through every move — from strategy creation to its implementation. And be extremely precise and focused at every step.
Filson is taking a stance to change nature’s landscape. For centuries, minorities have been underrepresented in the outdoors. Not anymore. The Outsiders is a movement to create space and growth for people of color in the outdoor community.
With the arrival of WarnerMedia’s subscription streaming service HBO Max in May, chief content officer Kevin Reilly isn’t just excited about the new business and content opportunities. He’s looking forward to ending a long-standing heartache for network executives: seeing their original programs find larger, new audiences on streaming services completely outside of their purview. That’s…
Advertised Brand: Zee Bangla (Zee Entertainment Enterprise Limited ) Advert Title(s): Get Set PetPujo, Get Set Ketabaji, Get Set Saajgoj, Get Set Pujo Headline and copy text (in English): Get Set PetPujo
Headline: Food binge on your mind? Dig right in! Get Set Ketabaji Headline: Aim’s the game. Staying focused brings fame! Get Set Saajgoj Headline: Forget the duties and deadlines. Time to turn heads and set the trend. Get Set Pujo
Headline:With friends, food, games and celebration, every day’s a party! Advertising Agency: L&K Saatchi & Saatchi, Kolkata, India National Creative Director: Rohit Malkani Executive Vice President: Devraj Basu Vice President: Shuvadeep Nag Associate Creative Directors: Sandip Dey, Chandrashekhar dey Supervisors: Tamal Talukdar, Aditi Laha Art Director: Tamal Talukdar Copywriter: Aditi Laha Illustrator: Tamal Talukdar Logo Designer: Aritra Das www.getsetpujo.com
Synopsis:
Durga Pujo is a time of revelry; it’s a time to let your hair down for 24 hours, be at your dapper best, be at your energetic best. While the festivities officially last for 5 days, people start their countdown at least a 100 days to the festivities.
Get Set Pujo is an on-ground platform before Durga Pujo. It’s meant to capture the ‘frenzied fervour’ that grips peoples’ minds even before Pujo arrives! Get Set Pujo is a platform for hosting friendly competition in order to outdo your friends, relatives and generally anybody in the crowd! And this pre-Pujo fervour has been aptly captured through an illustrated depiction of the gods joining the rat race with a tongue in cheek copy egging people to unleash their festive swagger.
The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection.
Adam wants to leave his job but he’s never spoken about this project to anyone.
Ginette wants to sing but she keeps it to herself.
Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him.
Fatima wants to get married to her boyfriend but she doesn’t dare to tell him.
Geneva wants to leave her company and start a new life.
Midori has discovered a new side to herself.
We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again. With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way.
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