Last year, TurboTax Live’s “RoboChild” got the tweets, but a masterful integration by our consumer group marketing team earned the consequential brand engagement. Instead of an expensive one-off buzz maker, our RoboChild Super Bowl ad was the moment to amplify a key message from the TurboTax brand campaign that started long before and ended long…
The word trends, much like the over-use of exclamation points and Google Docs, has become an emotional trigger for me–especially as it relates to the Super Bowl. Click here for more. For brands, the entire point of spending $5 million-odd dollars for 30 seconds of airtime is to disrupt. To go against the grain of…
Perhaps, nothing is more symbolic of American tradition and entertainment than the Super Bowl. In recent years, viewership of the Big Game has exceeded over 90 million viewers. As much as viewers anticipate the gridiron showdown, many tune in for the commercials. It is the mecca of advertising, where instead of waiting for commercials to…
Like most Americans and NFL fans around the world, I love the Super Bowl. And like most marketers, I love the attention we as an industry give to Super Bowl ads. Click here for more. The Super Bowl is a long moment wherein competitive agencies cheer for each other and wherein it seems that America…
There’s a hidden cost to even the most successful, buzz-generating Super Bowl ads: All that hard-earned (and expensively acquired) attention can easily bring a website to a standstill or break it altogether. Click here for more. We’re 12-plus years into the “second screen” era, and websites and applications during the Big Game are still frequently…
Over $5.6 million for a 30-second spot–that’s $187,000 per second. And that is so much money. Click here for more. Obviously, the demo those ads are reaching, the group watching the Big Game live, is critical. And up until a couple years ago, you’d have been sure that that demo was a chip-chomping, beer-guzzling, man-boy….
Parties packed with celebrities and magazine cover personalities are no longer private and exclusive. M.A.C Cosmetics, the world authority in professional makeup, has just announced its Official Store in Mercado Libre, the largest e-commerce platform in Latin America. The beauty company offers all its products on this platform. The celebration of the store’s opening was a full digital party. The event had live performances of local bands, celebrities, bartenders and more.
To live through the different experiences, Wunderman Thompson Argentina created a user interface where users could click on and move through tags on Instagram. More than 22 Instagram profiles were created and over 100 videos were shot in order to generate the feeling in real time. In addition, anyone who wanted to could buy the entire M.A.C product line directly from the Instagram posts.
The campaign plays on the idea that everybody is good at something—like bringing all the groceries inside in a single trip, or perfecting the exact right cereal-to-milk ratio, and it’s okay if insurance isn’t one of those things because Indiana Farm Bureau Insurance is very, very good at insurance.
(TrendHunter.com) The popularity of protein shakes and smoothies amongst many health-conscious consumers has increased the need for simplified ways to create them out of the house, which is exactly what the Teami…
Super Bowl fans hoping to steam Sunday’s game using the Fox Now or Fox Sports apps through their Roku connected TV devices may be out of luck on Sunday night if an ongoing dispute between the two companies continues. Roku, which as of last September had more than 32 million active accounts through its connected…
The Big Game on Sunday for Frank’s RedHot isn’t Super Bowl LIV: It’s Spin the Bottle. The hot sauce brand will livestream its Spin the Bottle game show on its Twitter account during Sunday’s game, with special guest Donnie Wahlberg, and prizes will be handed out throughout the event. Fans can respond to prompts with…
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