Peloton’s Ad Real Impact; Viacom and CBS Merge: Thursday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Fact Check: Did That Dumb Peloton Ad Really Tank…

Gun Safe Cities: Are you safe?

How do you fight gun violence? Maybe we can start with an activation, that is also a social media and PR campaign.

Nestor: Helpless Children

Nestor Print Ad - Helpless Children
Nestor Print Ad - Helpless Children
Nestor Print Ad - Helpless Children

Our new campaign for “Nestor” Psychogeriatric Association. Founded in 2001, “Nestor” is the largest provider of free services for the elderly in Greece specialized mostly in Alzheimer and dementia. Patients with advanced dementia and Alzheimer’s cannot survive without help. They are no longer able to perform basic functions such as washing, dressing, eating or using the toilet. They show a complete inability to recognize surroundings, time, season, name of objects, or familiar faces. They are again like little, helpless children who are constantly in need of a caregiver. This is exactly what we are depicting in our new campaign: The adult patient, presented as a lost or troubled toddler that struggles with speech. Only when one reads the entire title does understand the drama of the case.

Rockwell: Dirt isn't good

Rockwell Outdoor Ad - Dirt isn't good

Snap, Gucci, Harmony Korine Team Up on Limited-Edition Spectacles 3

Snap Inc. teamed up with iconic fashion brand Gucci and cult filmmaker Harmony Korine on a limited-edition run of Spectacles 3 camera sunglasses, as well as a short film shot entirely using the devices. The company said the limited-edition Spectacles x Gucci by Harmony Korine mark the first collaboration between a luxury brand and its…

50 Gifts for Gardeners – From Artistic Cannabis-Growing Kits to Healing Herb Kits (TOPLIST)

(TrendHunter.com) These gifts for gardeners include indoor and outdoor planting solutions with standouts like artistic cannabis-growing kits and healing herb products featured.

Those looking to grow their own plants,…

Coca-Cola: Cinnamon Coke

SENAC/GO / SESC/GO / FECOMERCIO/GO: Rethink

SENAC/GO Digital Ad - Rethink
SENAC/GO Digital Ad - Rethink

This one-off piece celebrated Brazil’s national “Black Consciousness Day” – which is a reminder of the slavery of African people in Brazil’s history. The piece aims to raise awareness to the date and the issues it explicates.

Malibu: Winter Survival Kit

Malibu Integrated Ad - Winter Survival Kit

Meet the world’s first winter flip-flops: http://thewintersurvivalkit.com

The flip-flop insoles are designed to fit inside your winter boots to give you an instant summer feeling. Every pair are being delivered with a bottle of real beach sand for an even more authentic beach day vibe.

SENAC/GO / SESC/GO / FECOMERCIO/GO: National Cerrado Day

SENAC/GO Digital Ad - National Cerrado Day

Cerrado is a huge biome of central Brazil that is suffering greatly with deforestation and intentional burning of native flora. Its name is phonetically identical to “serrado”, which means “sawed-off” in Portuguese. The ads use this similarity between the words with the intention of appearing to be a typo, and then revealing that it is part of the campaign’s concept, explaining that the misspelled word “is not a revision error. It is a vision error”, because the practice of cutting down the Cerrado will have even deeper consequences in the future, should it continue.

#SaveOurOceans: The Very Hungry Whale

#SaveOurOceans Print Ad - The Very Hungry Whale

In December 2019, a sperm whale got stranded on a beach in the Outer Hebrides. It was found dead, with a 100kg litter ball in its stomach. Based on Eric Carle’s The Very Hungry Caterpillar, this story tells of the damage we are doing to our oceans and those who live beneath the waves.

Headspace: Happy Place

Headspace Print Ad - Happy Place
Headspace Print Ad - Happy Place
Headspace Print Ad - Happy Place
Headspace Print Ad - Happy Place

Everybody has their own unique happy place with this meditation app.

Netflix: Chaos

Netflix Ambient Ad - Chaos
Netflix Ambient Ad - Chaos
Netflix Ambient Ad - Chaos
Netflix Ambient Ad - Chaos

We launch in Argentina “The Society”, a Netflix original serie by Breaking, crashing and burning cars. Cars that becomes an outdoor campaign to tell the Chaos that could happen if the world is ruled only by teenagers.

Volvo: Women Can Drive

Volvo Print Ad - Women Can Drive

Adidas: Part of your goals

Adidas Print Ad - Part of your goals
Adidas Print Ad - Part of your goals
Adidas Print Ad - Part of your goals
Adidas Print Ad - Part of your goals

Everyone’s goals are different, they are a mirror of ourselves. Adidas motivates people in achieving those objectives, whatever they are.

Cell C: #Win24Summer

A massive consumer promotion whereby millions of cash prizes are up for grabs as well as smartphones, laptops, data, shopping vouchers and much more, WIN24 Summer is currently the only telco competition that will literally make everyone a winner when they buy a bundle from Cell C.

Video of #Win24Summer is here with Cell C

Travel Express: Lets Go!

Travel Express Print Ad - Lets Go!
Travel Express Print Ad - Lets Go!
Travel Express Print Ad - Lets Go!

Karaca: Made of Pearl

After fascinating everyone for centuries, pearl is now on your dining tables with Karaca Fine Pearl.

Video of Karaca / Made of Pearl / D.C.

Globes: The Components of Success

The components of success. For the 14th consecutive time, G40 Magazine is proud to present the “40 Young and promising leaders below the age of 40” list

20 Gift-Ready Coding Toys – From Crocodile Coding Robots to Aquatic Child-Friendly Coding Robots (TOPLIST)

(TrendHunter.com) The abundance of coding toys on the market suggests that no age is too early for one to learn the skill. As the digital age progresses, Millennial parents are making sure their kids are ahead of the…