This holiday, follow the magical story of Lucy, a curious 6-year-old with a few questions for her reindeer friends. With the help of her mom’s Surface and Microsoft Translator, she finally gets her chance to ask the most important questions of the season. Microsoft technology empowers and connects everyone on the planet…well, almost everyone.
SoulCycle announced that company director and CEO Melanie Whelan is stepping down, effective today. Sunder Reddy, SoulCycle CFO, will serve as interim CEO until a permanent replacement is found. “I’m deeply grateful for the opportunity to have led the SoulCycle team and brand over the past nearly eight years during a transformational time for this…
2019, like the past several years before, hasn’t been the strongest for brick and mortar retail. But for Nordstrom, it’s been a year of brick and mortar highs, with the highest of those coming in October when it opened its much-anticipated New York City flagship store. The space, which sits near Manhattan’s Columbus Circle, just…
Twitter is taking steps to clean up inactive accounts on its platform and make the usernames of those accounts available again. The social network is sending out emails to holders of inactive accounts, with the subject line, “Don’t lose access to @(username),” reading: “To continue using Twitter, you’ll need to agree to the current terms,…
Integrated
Hamburg Child Protection Association
Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children’s Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the “Square of Children’s Rights” in Hamburg, but also the first virtual museum for children’s rights.
Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate.
The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth.
Advertising Agency:Saint Elmo’s, Germany
Global Executive Creative Director:Peter Gocht
Serviceplan:Peter Gocht, Maximilian Scho?ngen
Global Creative Strategist:Maximilian Scho?ngen
Film
IGA
Advertising Agency:Sid Lee, Canada
Executive Creative Director:Alex Bernier
Creative Director:Julie Desrochers
Creatives:Alexandre Béland, Alexis Caron-Côté
Account Services Director:Geneviève Boulanger
Account Director:Brian Feeny
Account Services Team:Judith Dupuis
Media, Outdoor
McDonald’s
Advertising Agency:Nord DDB, Stockholm, Sweden
Chief Creative Officer:Andreas Dahlqvist
Senir Client Director:Jens Welin
Client Director:Johanna Björnfot
Client Managers:Stina Nyberg, Annie Leander
Creative Producer:Tobias Bergenwall
Copywriter:Petter Dixelius
Art Director:Joel Ekstrand
Communication Planner:Jesper Andersson
Planner:Lisa Ström
Graphic Designer:Parmartin Jonsson, Daniel Liljas, Elin Wiger Fengnell
Print Production Manager:Anna Lisspers
Pr Director:Susanne Johansson
Social Media Manger:Jonas Eriksson
Photographer:Christian Björnerhag
Grade:Christian Björnerhag
Photographers:Natan Gullström, Olle Lindholm, House Agency
Editor:Natan Gullström, Olle Lindholm
Post Producer:Denice Heurlin, Olle Lindholm
Provavelmente, ao criar sua conta no Twitter, você tentou utilizar um endereço mais simples, talvez apenas com seu primeiro nome, e descobriu que ele estava ocupado. Acontece que, quando criado, o Twitter recebeu milhões de novos usuários que aproveitaram a curta vida da plataforma para registrar usuários mais simples. Se você se chama Cléber, por …
O post Twitter removerá contas inativas em dezembro apareceu primeiro em B9.
PALM SPRINGS, Calif.–Musa Tariq has made marketer moves from Apple to Ford. But soon after he became the youngest ever Chief Brand Officer of Ford, he realized the culture wasn’t for him. Some might stay and stick it out or wait for change. Tariq left, as noted in an extremely popular episode of CMO Moves…
Brand safety and ad fraud are hardly the only headaches marketers need to reckon with. Ecommerce sites around the globe will lose roughly $10 billion to cyberattacks this year, including bot and scraping fraud, according to a new report from New York-based cybersecurity firm Cheq and researchers at the University of Baltimore. Out of the…
Na semana da Consciência Negra, o Museu Afro Brasil (MAB) lançou o novo conceito “É você”, que visa resgatar e enaltecer a importância da matriz africana na formação da identidade brasileira. Com criação da agência Africa, a ação também traz uma campanha especial para a captação de mais participantes para o programa de sócios do …
O post “#SouAfroBrasil”: Museu Afro Brasil lança campanha para captação de novos sócios apareceu primeiro em B9.
Aparentemente, todos os apps de namoro já existentes não funcionaram para Aaron Smith, um homem de 31 anos que decidiu criar o seu próprio aplicativo de encontros, no qual ele é o único cara que pode se cadastrar. Segundo o criador, a verdadeira intenção do app é fazer uma espécie de “crítica ao formato de …
O post Homem cria app de namoro sem concorrência: nenhum outro homem consegue se cadastrar apareceu primeiro em B9.
Diehard fans of Taco Bell have already shown their propensity to drape themselves in branded swag, from Forever 21 swimsuits to fire sauce-inspired board shorts. That fair-weather merch is packed away, though, along with the “7-layer burrito baby bunting” that some people wrapped their infants in for Halloween (you know who you are). It’s time…
(TrendHunter.com) These tech-free gaming gift ideas can appeal to those looking for ways to spend time with friends without the distraction of a smartphone or device. The range of gift concepts span various age groups,…
Os co-fundadores do Instagram, Kevin Systrom e Mike Krieger, estão apostando alto em um aplicativo que foca nas conversas por vídeo, em vez dos chats que usamos com no dia a dia. O app Loomé voltado para o uso empresarial, funcionando como um serviço de mensagens de vídeo de colaboração corporativa e que permite enviar …
O post Com apoio dos criadores do Instagram, app que foca em conversas por vídeo ganha investimento de US$ 30 milhões apareceu primeiro em B9.
Brendan Ripp, former evp of corporate partnerships at Disney Advertising Sales, is joining a new investment firm called Attention Capital working on how best to capture consumers’ attention in an increasingly crowded media landscape. Ripp will lead revenue strategy for the latest company founded by Joe Marchese, who also created the venture capital firm Human…
When Adweek spoke to Walmart’s executive vice president and chief customer officer earlier this year, Janey Whiteside said she wanted to forge emotional connections with customers and focus on more purpose-driven elements. The retail giant’s new spot is certainly in that vein. Created with advertising agency FCB Chicago, the 60-second spot is rife with Americana,…
O comercial de Natal do Greenpeace no Reino Unido traz uma batalha de comédia stand-up entre uma batata e um peru, dois famosos ingredientes da ceia de Natal da região. Criado pela agência Nice and Serious, o anúncio destaca o impacto que o consumo de carne durante o período festivo tem no desmatamento. A batata …
O post Com batalha “batata x peru”, Greenpeace destaca o impacto do consumo de carne no desmatamento apareceu primeiro em B9.
(TrendHunter.com) These astrology-themed gift ideas can appeal to zodiac fans or even make those feel special with a little personal touch to the gifts. The range of gift concepts that are centered around astrology…
(TrendHunter.com) From performance-driven gaming peripherals to bespoke fashion lines, there really is no shortage of gifts for eSports enthusiasts as the category has exponentially grown into a multi-billion dollar…
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