Recent weeks have brought a fresh wave of mergers and acquisitions in ad tech, and today it’s Viant co-founders Tim and Chris Vanderhook taking back full control of the company they created. The buyout comes just shy of four years after the brothers sold 60% of Viant to Time Inc. for a reported $87 million,…
Refinery29 is now officially part of Vice Media. It is the first major media merger announced in recent weeks to be successfully completed after Vox Media and New York Media as well as Group Nine and PopSugar also said they intended to merge. In a memo to staff, Vice Media CEO Nancy Dubuc complimented the…
Communications technology is supposed to bring us together. Instead, it has been tearing us apart. Especially mobile technology. So in an act of meaningful vandalism, we went out into the streets of Lisbon in the middle of the night and pasted up hundreds of posters bearing messages that directly question this great addiction of the 21st-Century. View the full series of messages and learn more about our addiction to mobile technology at onlineofflife.com
Mercedes-Benz has partnered with All Tricks, a sports equipment manufacturer, to create a team of cyclists. The goal of this campaign created by agency Rapp / Proximity was to link the passion for the road, the appeal of kilometers between car and cycling enthusiasts alike, “Call of the Wheel” Left Productions has produced a series of video vignettes and a brand film that plunge into the heart of this team, and follow them in their preparation for the “Tour Stage” of the famed Tour de France.
FXPesa a Forex trading platform launching operations in Kenya. Are you one of us? is a call to action to all within the target audience of the ad to check out what it is all about.
With the amazing 60 kmpl mileage of the all new Vespa, No distance is long now. also better savings as petrol rates are high in India.
Starry wants people to switch over from their current ISP. But instead of sending another piece of direct mail that would go straight from the mailbox to the trash, Starry created a zine illustrating all the ways their ISPs suck and ultimately showing them why they should make the switch to Starry instead.
On Valentine’s Day, our account managers at Big Teddy are celebrating their monogamous relationship with clients and they are happy with it!
The meaning of “the power of fresh onions” is How we use fresh onions in our sandwiches.
PALM SPRINGS, Calif.–Target CMO Rick Gomez described the company’s new loyalty program, Target Circle, as the product of learning from previous missteps. The retailer rolled out Target Circle earlier this year, and the company claims it’s now of the country’s fastest-growing loyalty programs, with 25 million sign-ups in the first four weeks. But this wasn’t…
The fakes are embodied in our films of disguised dogs. The fact that the “product” is a fake, it disappointed the expectations of users, for example, represents a health hazard or is simply less powerful than the original.
Aussies who ordered KFC home delivery on Halloween were in for a “spooky surprise” thanks to a KFC activation campaign created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry.
By simply selecting the “Trick or Treat” menu item on their Menulog order, KFC customers received a special Halloween-themed KFC delivery, from delivery drivers dressed as Cursed Colonels, to a KFC three-piece band & popcorn chicken treats. The activation aimed to surprise, thrill and delight unsuspecting customers.
There’s nothing more powerful than breaking bread with someone. For centuries, it’s been how we connect, share and make memories. ?But in these modern times, a few unwanted guests have pulled up a seat to the table, distracting us from true connection – our mobile phones.? That’s why artisanal bakery, ACE, invented the breadblox: a limited-edition, modern take on a breadbox that holds phones, not slices, so you can disconnect to truly connect. ?This beautifully designed countertop accessory silences nagging beeps and boops so you can break bread with loved ones, uninterrupted. With an overwhelming response to the product, ACE is working on a second run, but in the meantime, a waitlist can be joined at ACEbreadblox.com
Why wait? Sometimes we may not be able to pay a big trip but with Klarna now we can pay in 3 monthly instalments so we don’t miss out.
Everybody forgets things, but Post-it will always be there when you do. With digital reminders, why should people still use Post-it? There are some things that people simply won’t remind themselves to do on their phones, and this campaign sheds light on those moments. We want consumers to think that using Post-it is the best way to remind you of anything and everything you might forget. Whether it is minor or major, Post-it will ensure that no matter the problem, you don’t forget.
For Children’s Day, Denny’s restaurant launched a deal for children to eat for free, and to communicate it, we decided to take advantage of the insight that the best way to censor the children’s drama is with food.
To promote the impulse purchase of slice by delivery, we depicted affect a pizza craving can have on you.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
