Ben Casselman, an economics reporter, uses a programming language called R and works with vast data sets. But he says interviews still make for the best stories.
A global integration between neighborhood social network Nextdoor and search monitoring platform Yext will provide a boost to Nextdoor business pages. Businesses can now use Yext to add facts about them to their Nextdoor business pages. On the consumer side, people will be able to find information such as location, contact information and hours of…
LinkedIn took the wraps off several new features and updates for its Sales Navigator, highlighted by Data Validation, which enhances integrations with customer relationship management platforms. LinkedIn Sales Solutions vice president of product management Doug Camplejohn pointed out in a blog post that one out of every five decision-makers changes jobs every year, leading to…
A Adidas vai encerrar a produção em duas de suas fábricas automatizadas em abril de 2020. As chamadas speedfactories situadas na Alemanha (Ansbach) e nos Estados Unidos (Atlanta) foram inauguradas em 2016 e 2017, respectivamente, com a promessa de serem alternativas às fábricas que ficam majoritariamente na Ásia. Os centros altamente automatizados produziam os calçados …
O post Adidas encerra fábricas automatizadas na Alemanha e nos Estados Unidos apareceu primeiro em B9.
Para celebrar a época de Natal este ano, a HP resolveu criar uma campanha que escapa bastante dos moldes tradicionais dos comerciais de fim de ano, afim de divulgar uma mensagem que pode ser apenas descrita como “desligue o celular e vá viver a vida”. Isso porque o slogan “Get Real” é a base da …
O post Michel Gondry dirige versão delirante de “Os 12 Dias de Natal” em comercial de fim de ano da HP apareceu primeiro em B9.
A Nike anunciou hoje (13) que irá encerrar o programa piloto de vendas de seus calçados e itens de vestuário na Amazon que iniciou em 2017. Ao Bloomberg, a companhia justifica a decisão “como parte do foco da empresa em elevar a experiência do consumidor por relações mais diretas e pessoais” e afirma que “continuará …
O post Em busca de experiência personalizada, Nike vai parar de vender seus produtos na Amazon apareceu primeiro em B9.
Kellyn Smith Kenny is comfortable with disruption. It’s that disruption, she told us when we chatted at Brandweek in Palm Springs, Calif., that inspires marketers to “innovate in service of the customer.” So what’s top of mind for the global CMO of Hilton? All the ways in which its brands can build an emotional bond…
PALM SPRINGS, Calif.–National Public Radio exists to entertain its listeners, but also to dive deeper into the news of the day, creating an informed public and showcasing its uncompromising journalists. So what happens when NPR itself becomes a headline, with a high-level executive accused of sexual harassment and misconduct? The answer, from NPR’s chief marketing…
Amsterdam-based eyewear brand, Ace & Tate, officially introduces its new mantra “Take Another Look”, in an inspirational video campaign created with production company & photography agency HALAL, setting the tone for the brand moving forward.
A Christmas film that gives everyone a glimpse of the emotional struggles of those whose loved ones suffer from dementia; of struggling to come into terms with the fact that someone you care about is slowly unraveling along with his or her memories.
Some things are falling behind. New toyota hybrids. More economy and technology for you to get ahead.
Did you know that every year, 50 million chickens are killed at the age of 18 months simply because they don’t lay enough eggs anymore ? A dreadful, and unfortunately, common practice in the egg industry, especially since chickens can normally live up to 6 years on average. Contrarily, Poulehouse is the only egg brand on the market which doesn’t kill chickens. The brand has committed itself to feed chickens, raise and care for them until their natural death. The movie, « The egg which doesn’t kill the chicken », depicts the terrible reality of the egg industry. We follow a group of young chickens trying their hardest to save an older chicken, whose egg production has decreased, from the tragic fate which awaits it. A fictional story whose true purpose is to remind us that, in reality, we are the only ones who can save the chickens by changing the way we eat.
In Peru, one of the most homophobes countries in Latin America, LGTB community is only recognized trough mockery. So we decided to mock about homophobes by using one of the most popular debates online: pineapple pizza
We portray a different reality of kids with disabilities by showing the essence of being a kid: monkeyshines
The challenge: Most healthcare advertising looks like other healthcare advertising. The TV commercials often show the usual suspects: Doctors, nurses and patients all inside the hospital. Our solution: Since Baylor Scott & White Health is focused on making people better so they can live a better life, Launch set out to create advertising that feels, looks and sounds better, too. The result is a series of spots that merge the past with the present, showing what a patient’s life looks like today while hearing the back story of how they got better with the help of Baylor Scott & White Health.
The book publisher PIPER asked a convicted murderer to review the crime novel “Wisting und der Tag der Vermissten”. This written review was published on their website, social media channels and spread through book stores. Within just 7 days after the initiative, the book became a SPIEGEL bestseller – Germanys most popular ranking for books. With Criminal Reviews, PIPER reinvented the way of reviewing books.
Book critics often decide on the success of a book. But are they really the right people to evaluate a book? Criminal Reviews. A crime novel is reviewed by a real criminal.
A social awareness campaign against child obesity. “The heavy child suffers in silence” is a campaign against child obesity. The project treats the child obesity issue from an unexpected perspective: beyond what everybody sees, the obese children experiments real emotional, psychological and social problems because of their conditions, all leads to a vicious circle.
TikTok recently began running ad campaigns across Google targeting people curious about Facebook’s advertising and influencer business. Using the mar-tech intelligence tool Similarweb, Adweek found five separate campaigns running across the search engine targeting users searching terms like “Facebook ad network” or “Facebook influencer ads.” When looking up those terms, marketers interested in Facebook’s platform…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Disney+ Establishes Itself as an Essential Streaming Platform Even…
With this new campaign, McDonald’s France wants to reassert that it is the families’ favorite restaurant. For a child, life is often made of constraints: do not run, do not touch, do not get dirty… But at McDonald’s, it’s not like anywhere else: you can spend the day in it, you can eat whenever you want, and you can play at the same time. In a nutshell, it’s a real leisure destination, which rhymes with freedom for families. This freedom is essential in everyday life that McDonald’s France decided to transcribe with this campaign aimed at families. With these 4 visuals photographed by Maud Rémy-Lonvis and declined in several formats, McDonald’s reaffirms that its restaurants are designed for families: its famous arches remain untouched and untouchable in the midst of transgressive and childish universes, with a stamp “Family Proof” which comes to seal this postulate.
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