Nov
14
Bajaj / Nirlep: Strong
Posted in: Uncategorized
Nirlep Cooking Essentials are made with the dual non-stick coating and heavy-duty crest handle. That makes it the strongest and the most durable pan. Ever!
Nov
14
Keystone: Demolition is a very quick story
Posted in: Uncategorized
Brief: to communicate that Keystone is specialized in the rapid demolition of buildings. In less time than an Instagram story, the ruin will no longer exist.
Nov
14
Banco Nacional de Costa Rica: I just called to make an ad
Posted in: Uncategorized
Banco Nacional de Costa Rica wanted to tell a young target to open a savings account. However, this audience does not consider saving as a daily or realistic practice in their lives, so the messages were only good intentions. It was time to talk with the example, to show young people that saving is a possibility, that it is not so complex and that even the Bank, (the biggest in Central America) is capable of doing it within its own campaign. This is how I Just Call To Make An Ad was born, an idea in which the Bank’s call center was used to make live calls to the most popular radio programs among young people and deliver the campaign message without the need to pay for an announcement, thus giving the example that young people needed to hear.
Nov
14
Cricket South Africa: The most South African-est thing we do
Posted in: Uncategorized
Workbench created this TV commercial to build the Cricket South Africa brand using their property, “That’s Our Game”. The ad shows that cricket is a living demonstration of the best qualities that make us South African. It is the most diverse and inclusive sport in South Africa. It brings people closer together regardless of race, gender, age or class. It truly is the most South African-est thing we do. And, even though it can be a complex sport, its eccentricities are what make it special.
Nov
14
McClatchy Says So Long to Saturday (Print) Newspapers
Posted in: UncategorizedThe fifth-largest newspaper chain in the country will try to encourage more digital subscriptions with a weekend plan affecting dailies in 14 states.
Nov
14
Facebook Brings Machine Learning Into the Dynamic Ads Creation Process
Posted in: UncategorizedFacebook is adding a touch of machine learning to help brands more accurately personalize dynamic ads. The social network’s new dynamic formats and ad creative solution delivers a personalized version of an ad to everyone who sees it, based on formats they have proven more likely to respond to, such as collection and carousel. Facebook…
Nov
14
Twitter Adds Conversation Insights Tool to Media Studio
Posted in: UncategorizedTwitter added a new tool to its publisher insight portion of Media Studio, conversation insights. Product manager Ellen Havlicek said in a blog post that conversation insights enables publishers to see tweets they may have missed via the social network’s content listening tools, which go beyond mentions and hashtags. Tweets that are surfaced are displayed…
Nov
13
Facebook Proactively Removed 80% of Posts Pulled for Hate Speech in Q2, Q3
Posted in: UncategorizedFacebook released the fourth edition of its Community Standards Enforcement Report Wednesday, covering the second and third quarters of 2019. CEO Mark Zuckerberg said during a press call discussing the report, “While we err on the side of free expression, we do have community standards defining what is acceptable on our platform and what isn’t….
Nov
13
Burger King Promotes Delivery by Pointing Out Where It Doesn’t Have Restaurants
Posted in: UncategorizedWondering how to find a Burger King that isn’t there? That’s not an existential question, though it is admittedly an odd one posed by the burger chain’s new outdoor campaign from agency Buzzman. A series of new out-of-home ads for Burger King France seem, at first glance, to offer directions to the nearest location. That’s…
Nov
13
Lufthansa Group Picks Mindshare as Global Media Agency of Record
Posted in: UncategorizedLufthansa Group has selected GroupM’s Mindshare as its global media agency of record, following a review. As a result of the appointment, Mindshare expands its relationship with the airline company to include Austrian Airlines, effective as of the start of 2020, in addition to the Lufthansa and Swiss brands it previously handled. Mindshare has handled…
Nov
13
These People Got the Popeyes Chicken Sandwich, and a Whole Lot More, For Free
Posted in: UncategorizedPALM SPRINGS, Calif. – Qualtrics, the Provo, UT-based experience management company, has taken the trade show game to a whole new level. Qualtrics, which is now a part of SAP, assembles what it calls the Dream Team at conferences across the country, including their own. Here’s how it works: you’re at an event and you’re…
Nov
13
Pantene cria rede especial de salões seguros para garantir boas experiências às pessoas trans
Posted in: Uncategorized
A Pantene, marca pertencente à P&G, criou uma rede de salões seguros para pessoas trans. O projeto desenvolvido em parceria com o Dresscode Project pretende mudar a maneira como as pessoas trans experimentam uma visita a um salão, já que muitas vezes essas experiências são preconceituosas e traumáticas. De acordo com uma pesquisa citada pela …
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Nov
13
“O Irlandês”: o último homem
Posted in: Uncategorized
Considerando a atual “onda” de diretores veteranos mergulhando seus respectivos modos de fazer cinema a um estado meditativo de tempo, espaço e legado (de Clint Eastwood a Steven Spielberg, passando por Pedro Almodóvar e até Quentin Tarantino), talvez não chegue a ser surpresa o fato de Martin Scorsese seguir caminho parecido com “O Irlandês”, seu …
O post “O Irlandês”: o último homem apareceu primeiro em B9.
Nov
13
Stroke Art Fair: Scars of Democracy
Posted in: UncategorizedOnline
Stroke Art Fair
„The rights of artists to express themselves freely are under threat worldwide…” D. Khan, Unesco Ambassador for Artistic Freedom and Creativity STROKE Art Fair supports artists that are bold enough to defend and articulate their point of view. STROKE embraces the importance of the freedom of expression in arts and entertainment: a human right as of 1948 set out in Article 19 by the UN General Assembly. Together with street artist ‘Capo’s Finest’, an immersive online gallery was created – based on large scale watercolor portraits on Khadi hand-made paper. A courageous look at 8 political leaders and their decisions – interpreted as tattoos, symbolizing irrevocability of political actions. Each motive is mirrored by handpicked content snippets from a wide range of global news portals. Every user is invited to download the portraits including article 19.
Advertising Agency:Serviceplan, Munich, Germany
Film Production Company:Field Of View Media
Editing Company:Field Of View Media
Postproduction:Field Of View Media
Coding:Studio Heu.Land
Illustration:Capo’s Finest
Global Chief Creative Officer:Alex Schill
Global Creative Strategist:Maximilian Scho?ngen
Creative Concept:Carsten Popp
Executive Creative Director:Markus Maczey
Creative Director:Michael Sundermann
Art Director:Jennifer Lunkeit
Junior Art Director:Vanessa Holz
Service Design:Andreas Kuhnen
Ux Design:Andreas Rossbach
Senior Editor Content:Gareth Watson
Photographer:Julian Hartwig
Executive Producer:Ralf Luethy
Conceptual Design:Volker Heuer
Creative Code:Marius Landscheid
Nov
13
McDonald's: We did it first
Posted in: UncategorizedOnline
McDonald’s
10 hours ago Alexander Wang designed a bag that looks identical to McDonald’s iconic paper bags https://www.instagram.com/p/B4vxxtYJnY4/ and this is how McDonald’s reacted. https://www.instagram.com/p/B4xQsjUHhZ2/
Advertising Agency:Leo Burnett, Saudi Arabia
Nov
13
Beck's: Soundpils
Posted in: Uncategorized
Outdoor
Becks
Since 1516, German breweries have to produce Pils beer according to the world’s oldest food law, the purity law – with hop, malt and water only. We wanted to challenge this and added a new ingredient without changing the recipe: the beer drinkers themselves! Beck’s involved its fans in the making of a new beer. With an interactive outdoor experience and by applying popular science (“plants grow better when you talk to them”) to hop. We installed loud speakers in the world’s biggest hop field, connecting them to a mobile recording booth that was placed in popular Berlin night out areas. In that way, people talked in an around-the-clock live-stunt to a Beck’s key ingredient. Together with malt and yeast, the harvested hop was then turned into a limited-edition with new taste – thanks to the many Berlin people who infused it with their stories, songs and laughs.
Advertising Agency:Serviceplan, Munich, Germany
Film Production Company:Element E Filmproduktion
Postproduction:Element E Filmproduktion
Sound Design:Verlag
Music Company:Verlag
Global Chief Creative Officer:Alex Schill
Managing Partner:Markus Kremer, Thomas Heyen
Management Supervisor:Lars Holling
Senior Account Manager:Sabrina Schwartz
Junior Account Manager:Mariah Kattmann
Design Director:Sebastien Stabenau
Senior Copywriter:Jan-Erik Scheibner
Copywriter:Melis Adiguezel, Joy Chakravorty
Art Director:Sine Hansen, Sudarshan Waghmare
Final Art Specialist:Nils-Christian Sperlin
Junior Art Director:Philipp Truebiger
Creative Director Art:Ronnie Patt
Regie:Jeffrey Lisk, Bernd Possardt
Producer:Sebastian Schroeer
Head Of Production:Patrick Volm-Dettenbach
Produzent:Bernd T. Hoefflin
Managing Director:Christoph Koehler
Production Assistent:Madeliene Pfisterer
DoP:Chris McKissick
Nov
13
How to Succeed in Coach Without Sacrificing Self-Care
Posted in: UncategorizedWomen’s networking conferences that take place on land are so five years ago. Now they happen in the sky, with spa treatments and Reiki.
Nov
13
MSNBC’s Surprise Guest: George Conway, Husband of Kellyanne
Posted in: UncategorizedIn one of TV news’s most coveted bookings, a prominent Trump critic appeared on MSNBC to comment on the House impeachment hearings.
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