The company will add a note to some maps in the documentary series “The Devil Next Door” clarifying that death camps located in modern-day Poland were run by Nazi Germany.
A Microsoft fez progressos significativos em relação à diversidade na empresa. No novo relatório lançado pela gigante de tecnologia, os números mostram um aumento consistente na representação de mulheres e minorias em suas equipes, embora a própria empresa reconheça que ainda há um longo caminho a percorrer. Segundo a diretora de diversidade da Microsoft, Lindsay-Rae …
O post Relatório da Microsoft mostra aumento na representação de mulheres e minorias na empresa apareceu primeiro em B9.
Google has announced upcoming changes to its ad auction process. Advertisers won’t be able to see the “contextual content” of the inventory they are bidding on after consultation with regulators. The updates mean that media buyers participating in ad auctions on Google’s ad exchange won’t be able to see certain types of content categories, such…
Some narrative ads imply a lot more than they directly tell, which can be a creative risk when you’ve only got a minute or so to craft an entire story. Agency 215 McCann walks that line through a combination of craft and compelling characters with its “Become a Jedi” spot for the newest Star Wars…
During the past two Super Bowls, Kellogg’s only featured one of its brands: Pringles. For 2020, the CPG giant will change things up, announcing today that Pop-Tarts will air its first spot during Super Bowl LIV. For an event that conjures up images of nachos, wings, pizza and other savory snackable fare–like Pringles–Kellogg’s will be…
Uma reportagem do Wall Street Journal indica que o Google estaria aprontando um novo serviço de contas correntes, num primeiro passo da empresa rumo ao mundo de operações financeiras. Com o codinome “Cache”, o projeto aparentemente deve vir a público oficialmente em algum momento de 2020 e conta com o Citibank para administrar o serviço …
O post Com concorrência de Facebook e Apple, Google prepara serviço próprio de contas correntes para 2020 apareceu primeiro em B9.
Shareholders approved a deal to combine GateHouse Media, which has received SoftBank funding, with the publisher of USA Today.
The comedy sequel is part of a continuing deal between the streaming giant and Paramount, a studio without a streaming service of its own.
Competitive salary and benefits:
Magrino:
The primary responsibilities of the Account Director are to lead the division and to supervise and implement account work for several clients.
New York City, New York (US)
Competitive Salary and Benefits:
Magrino:
The responsibilities of the SVP of Travel is to maintain excellent client service and manage new business within the Travel department.
New York City, New York (US)
Now about a year into her role as chief marketing officer of Playboy, Rachel Webber is forging a new image for the classic men’s magazine: creating products and services “where all people can pursue pleasure.” In our latest episode of Top of Mind, we caught up with Webber at Adweek’s annual Brandweek summit, where she…
Microsoft just released its sixth annual–and most detailed–diversity and inclusion report, emphasizing the consistent increase in the representation of women and minorities in its companies while acknowledging there’s still a long way to go. In a post accompanying the release of the report, Microsoft’s chief diversity officer Lindsay-Rae McIntyre wrote that in addition to showing…
Para incentivar os franceses a pedirem lanches pelo delivery, o Burger King criou uma série de outdoors que ironizam a distância para encontrar restaurantes da rede. Criadas em parceria com a agência Buzzman, as peças na verdade mostram lugares que não contam com nenhum restaurante da rede. Atualmente, o BK possui 328 lojas espalhadas pela …
O post Na França, Burger King ironiza distância para encontrar restaurantes da rede e incentiva delivery apareceu primeiro em B9.
In today’s marketing world, most of the buzz is around ad placements using third-party proxies. It seems so much easier in various ways: you don’t need to worry about getting your message right or finding the right people, because you can simply pick out some influencers, podcasts and/or channels with valuable audiences and let them act as your go-betweens.
But does that mean that the time of reaching out to people directly is coming to an end? You could forgive some for considering it, particularly given the perilous social media environment we must all contend with. Make one false move — choose the wrong term or mis-time a post — and you can be utterly crushed. Surely it’s safer to stay in the background?
Well, not necessarily. Sticking to indirect promotion does protect you, but it also limits what you can achieve — and there are certain industries in which the direct approach remains utterly invaluable. Let’s take a look at just 3 of them:
Publishing
Literary tastes are incredibly varied, which makes book promotion somewhat tricky outside of those titles with true mainstream appeal. Back when every aspiring author needed a book deal to gain any traction, there was less competition, and it was viable to rely on magazines and word of mouth. Today, anyone can get published, and the market is inundated with graphic novels, comic books, young-adult dramas, and every other form of literature you can imagine.
Couple the explosive growth of the literary world with the steady decline of true touchstone works and you have a recipe for stressed promoters. If you want to market something niche (e.g. an esoteric dark romantic fantasy ebook from a first-time author), the best approach is to use direct marketing — identify some prospective buyers who have previously enjoyed comparable works (or works by comparable authors) and reach out to them directly.
Real Estate
Selling property can be a hugely drawn-out process. Not only is there a lot of legal paperwork involved, complicating matters, but there’s also the challenge inherent to finding someone willing to pay a large sum of money on the specific place you’re trying to offload. If you had a 2-bedroom bungalow with roof problems in a rural patch of North Carolina, you could list it on all viable listing sites, but it might not stick out much. There has to be something better.
Well, there obviously is. Social media is always illuminating, and it can provide a great deal of insight into what people in particular areas are looking for. If you adopt a direct approach to marketing your property, you can monitor social media for mentions of people in suitable locations who are looking to buy, and contact them directly with details of your place. First impressions really matter, and if you can sell them on it with your description, you can massively increase the likelihood that they’ll come back to you with an offer.
Motoring
Reducing a car purchase to a set of features and qualities has never really worked (barring occasional exceptions in the form of people who simply don’t get attached to their vehicles). Most motorists care about the aesthetics of what they drive — they associate their cars with freedom, adventure, and escapism. This is why car ads are so often vague and abstract. The more you know about the person you’re marketing to (ideally through building a rapport), the more you can cater your pitch to their unique preferences.
It’s all about concentrating on the most pertinent benefits. Marketing to a couple with children? Emphasize the spacious interior and spill-proof fabric. Marketing to a survivalist with a great love of the wilderness? Point out the quality steering and rugged design. The exact same car can be promoted in many different ways — and since prospective buyers often want to be convinced (it’s tiring looking at countless cars), a personalized effort could get the job done.
Direct marketing — marketing directly to prospective buyers instead of using an intermediary — is challenging and not ideal for every industry. It will always be an invaluable part of selling niche or high-cost items, though, and sellers in the publishing, real estate and motoring worlds can use it to fantastic effect.
This contributed article was was written by Rodney Laws with Ecommerce Platforms.
User-generated content has proved to be a very valuable resource for many brands. It has delivered incredible results when it comes to Instagram for its visual nature. UGC makes Instagram profiles more believable and accessible to new users. Using UGC for growing your Instagram profile can be a great idea for quick and effective results.
What is User-Generated Content (UGC)?
When a user shares any form of content in favor of a brand on social media with their own will and without any monetary transaction, it is called User-Generated Content (UGC). The content can be in any form, such as images, videos, GIFs, blogs, text, and everything in between.
For utilizing UGC for your profile growth, you will have to post that content on your profile. However, posting somebody else’s content without their permission is classified as content theft and copyright violation. To avoid that, you can gain approval prior to posting their content and also make sure to mention the creator of the content.
You can manage UGC Rights with tools like Taggbox for hassle-free and quick permission.
Why User-Generated Content?
User-generated Content is effective because it serves the most needed aspects of a marketing strategy may it be user engagement, decrease bounce rate, higher sales, or brand trust.
User Engagement and Audience Reach
While your users post about your brand, their followers get aware of your presence in the market, which broadens your potential audience and targets a large number of people. You can encourage users to post more about your products by featuring their posts on your social pages or website as well.
Reduces Bounce Rate and Increases Sales
UGC displays the product in action in real-life scenarios and backgrounds. The real-life display by other customers gives new users and visitors the final nudge to buy the product. Many people are in doubt until they actually buy the product, and UGC can work well to clear those doubts by displaying your products in action.
Increases Brand Trust
The most significant factor here is that UGC is an unpaid form of promotion. It portrays that the users who are posting about your products genuinely mean what they post. Otherwise, they would not have spent their time to post something they don’t mean.
They act as brand ambassadors and offer their followers to buy your products. They also share their experience and views on the product that gives new users more clarity and awareness about your products. All of this combined increases trust for your brand.
Works as customer reviews and ratings
Apart from the fact that UGC is customer reviews and ratings in a new form, it works well to convince people. Studies show that 92% of people look at reviews and ratings before making a purchase, and UGC can help influence their decision very smoothly. By showcasing the product in use as well as stating how good the product is, users make the buyer’s decision a no brainer.
Builds a community
The group of users posting about your brand and using your products get a platform to connect and inspire each other with the views and posts. This creates a sense of community amongst them, which adds credibility to your brand attracting more users to be a part of that community.
How to Build Your UGC Strategy
Before you plan to incorporate UGC into your brand, make sure if your brand can generate UGC or not. There can be many reasons behind UGC not working for your brand. If you have a too-small audience or your audience is not very engaging, you can have a problem generating UGC. Instagram being a highly visual platform needs creative and engaging people to create content for you.
If you think you can make it, here is how you can go on with your strategy:
Step one: Choose your theme
Choose a theme your brand will focus on. Choose the kind of emotion your brand will target, such as motivation, love, positivity, affection, anger, or anything you seem fit with your brand and your products.
Step two: Create your branded hashtag
You have to come up with a hashtag that you can use for your brand’s marketing. The hashtag should be short, sensible, and simple so that people can easily remember and use it. The ideal length of a hashtag is 11 or less characters.
Make sure your hashtag can relate to your brand or your brand motto.
Step three: Hashtag Promotion
If you want your users to use your branded hashtag, you will have to promote it and make them aware of it. You can also plan any contests and giveaways using the hashtag, which will encourage people to post with your hashtag too.
Once your hashtag comes into notice, your users can connect it with your brand. When people start posting and sharing content with the use of your hashtag, you will begin to get content.
Step four: Hashtag Monitoring
This is the most crucial step, you have to keep track of the posts to choose the best out of them to post on your profile. Once you select the posts, make sure you plan your posts and captions.
As I mentioned earlier, also mention the creator or gain proper permission before posting the content on your profile.
You’re good to conquer the market.
Your Call
Still worried? Relax and trust your users and their content for acquiring more users and sales. Incorporating UGC with your Instagram profile will definitely help your brand grow and step a level ahead. Anyway, who knows about the content users want to see better than the users?
Once your Instagram Profile becomes a hit, you can embed it on your website for better results. Embedding your Instagram feed on your website can work wonders for you, you can use it to drive your users to your social media handles and also give your website a more vibrant and attractive look with UGC.
This contributed article was written by Anne Griffin, a digital marketer and technical writer.
Breakfast for dinner is great and all, but this year, it seems to be the snack aisle that’s moving in on the morning routine. Post and Hostess have announced they’re joining forces to create Twinkies Cereal, launching in December for fans of the classic golden sponge cake. It’s a bit of an odd mix to…
“Naming new cereal favors is a job,” and the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body–which is why it has released a campaign in hopes of convincing college grads that fruitful, exciting careers do indeed exist for those who…
The union for one of Boeing’s biggest customers, Southwest Airlines, publicly rebuked the airline manufacturer only three days after announcing a timeline for the return of its grounded 737 Max 8 plane. In a letter to members, Southwest Airlines Pilots Association president Jon Weaks wrote, “The combination of arrogance, ignorance and greed should and will…
Ahead of GivingTuesday Dec. 3, Facebook Gaming revealed that content creators can now raise money for their favorite charities as they livestream on the social network. New charity livestreaming tools are now available for partnered and Facebook Gaming Level Up creators in areas where Facebook’s fundraising tools are available. These creators can select which charity…
Technology is turning the entire world into an international city in terms of connecting individuals from different cultures and countries.
Nowadays, the Internet makes information sharing more accessible than ever before, thus giving all brands and businesses the chance to improve their brand’s awareness, market their products and services, and scale their operations.
Digital marketing and branding aren’t just trends. If you run a business, you’re probably aware that the digital environment is simply the most profitable marketing channel that you can leverage to get your brand known and to improve your ROI.
The “problem” is that your competitors are not blind. They’re also jumping on the same train, hoping to get their own piece of the pie.
So, what then?
What can you do to stand out from the crowd and take your digital branding and marketing to the next level?
The solution is simple…
You need to outwork and out strategize your competition in any way you can. In the present moment, the most effective way to do that is to keep up with the latest technology trends and quickly adapt your business processes in order to generate more significant results.
In today’s post, I’m sharing 8 digital branding & marketing trends for 2020. Let’s see how we can take advantage of the biggest technology shifts and updates.
Transparent Branding
Recent research suggests that companies who are totally transparent with their brand are likely to retain 94% of their prospects and customers.
This includes being transparent regarding what type of data you’re collecting and sharing (GDPR) but also relates to the type of content you create. Here are some tips to improve your branding’s transparency:
Chatbots Become More and More Popular
Chatbots are extremely trendy right now. A chatbot is an amazing software whose purpose is to interact with your website’s traffic. Most chatbots can naturally answer people’s queries in real-time, providing an excellent customer experience.
Super Targeted Advertising
Most internet users are getting tired of irrelevant ads that keep popping up. In 2020, brands that will effectively tailor their ads to the customers’ needs, problems, and preferences will have a lot to gain.
By 2020, targeting precise audiences will no longer be a “bonus”, but rather a big must. Great content is also very important. In fact, it is the most important aspect of your digital marketing campaign. If you’re not an excellent writer, I’d highly suggest you consider assignment help and leverage the best paper writing services to outsource high-quality content. Here’s a list of services I’ve used in the past:
Social Media Stories are Becoming Even More Relevant
Social media stories are an uprising trend that you shouldn’t miss. It all started with Snapchat’s “My Story” concept. It didn’t take long until Instagram, Facebook, and YouTube introduced the same feature, packaged in different formats.
Because these stories only last for a specific period of time (few seconds, 24 hours, etc.), the fear of missing out arises. Customers are constantly checking new stories in order to stay up to speed with the latest updates. Here are the benefits of social media stories:
Giants like Amazon have already understood the true power of personalization. Now, after witnessing the remarkable benefits, businesses from all over the world are starting to treat personalization with more care and interest.
According to Gartner, more than 90% of digital advertisers plan to leverage advertising and marketing personalization in 2020 in one way or another. Here are some examples of personalization:
A Higher Focus on Customer Retention
In 2020, companies will shift their focus from acquiring new buyers to making sure that their existing customers remain engaged and satisfied with their brand.
Customer retention is a huge trend that you should carefully assess. The main reason why customer retention is so important is that it costs way less money to preserve the happiness and satisfaction of existing customers than to constantly focus to gain new ones.
When aiming to improve your customer retention, marketing segmentation, personalized data, and high-quality content that provides a lot of value are some of the key processes you need to consider.
New Customer Preferences
There are two things you need to consider when aiming to capture the attention of new customers in 2020:
First, video content. Studies suggest that more than 95% of prospects have watched explainer videos related to products and services. Alongside that, most people are more comfortable watching content than reading it.
Second, influencer marketing. Studies show that over 86% of women are deciding to buy products only after “consulting” their social media. Therefore, pay attention to your reviews and try collaborating with well-known individuals who are able to provide honest and relevant testimonials.
Social Messaging Apps
There are many social messaging apps like WhatsApp, WeChat, Facebook Messenger that are quickly becoming more than instant messaging apps. Many successful brands are already leveraging social messaging apps to engage and communicate with their fans and customers. For example, as of 2019, there are over 10 billion messages exchanged between companies and individuals on a monthly basis.
These apps bring a lot of potential because it is extremely convenient for users to interact with brands using the social apps that they’re already using every day. Here are the business benefits of social messaging apps:
Takeaways
Staying up to speed with the latest digital branding and marketing trends is a key aspect that every modern business should commit to. Unfortunately for many and fortunately for you, not every entrepreneur, manager, or marketer is paying attention to the significant changes that happen in the digital environment.
Regardless of your type of industry, you can take a step forward and break the ice by implementing fresh strategies that have never been seen before. That will not only help you outshine your competitors but will also give you the chance to become an authority in your niche. Now – what are you waiting for?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
