Nov
20
The North Face: A world of pockets
Posted in: Uncategorized
You lose things when you don’t have a place for them. The North Face Recon backpack has specific pockets made for our everyday items.
Nov
20
Hanes: A Classic Fit
Posted in: Uncategorized
In this campaign for Hanes, the client is asking to persuade the target audience that Hanes is a classic American brand that has a timeless presence that generations of people trust to wear and feel comfortable wearing it. My Approach is to use visual metaphor to incorporate Hanes products with some of the other American household names, showing that Hanes is not only just as classic, but it also fits the customers well.
Nov
20
Shutterfly: Anything Flys
Posted in: Uncategorized
The new campaign for Shutterfly celebrates the fact that families and holiday traditions come in many forms. From exactly what you’d expect to the exact opposite, Shutterfly promises to make whatever you wish to share this holiday season worth giving. Created by agency Argonaut, directed by Smuggler’s StyleWar and edited by Cut+Run’s Lucas Eskin for everyone…because Anything Flys with Shutterfly. “One of the many things that made the project special is that the agency creative team was totally committed to presenting diversity of experience and a range of emotion throughout the piece,” comments editor Lucas Eskin.
Nov
20
Child Focus: Child Porn Re-enactment
Posted in: Uncategorized
Wunderman Thompson Antwerp and Child Focus face the problem of child porn. November 18th is the European day on the Protection of Children against Sexual Exploitation and Sexual Abuse. Every year, Child Focus, the Belgian centre for missing and sexually exploited children, uses this day to highlight their fight against child abuse. This year’s campaign by Wunderman Thompson Antwerp opens people’s eyes and breaks taboos. To do this, a re-enactment of a video of a 8-year-old child being sexually abused was made with two adult actors. The original images where found on the Internet and reported to Child Focus via stopchildporno.be. The video confronts the public with the harsh reality of child sexual abuse. It is an invisible problem for most people, and rarely discussed openly. Goedele Liekens, a famous Belgian sexologist and psychologist, launched the campaign. She’s well-known for her straight-forward opinions about sex and the influence of porn in society. Liekens announced the release of her first porn movie, CHALET. In her own words: “to get rid of the biggest misconception about porn”. A few days later, she released the video on chaletfilm.be. Everyone watching the video soon realized what the misconception was: child porn isn’t porn. It’s abuse. These images of abuse are abundant according to Child Focus. Every day 19 million photos and videos of child abuse are circulated online between pedophiles, and this figure is on its way to doubling every year. This is why we had to sound the alarm, and make this awful issue a top priority. With this campaign, Child Focus, wants to put the subject back on the table and remind everyone to always report suspicious images via stopchildporno.be. This is the only way for Child Focus and the federal police to remove those images from the Internet and to investigate those responsible. The campaign brings this seldom discussed issue into the open so that parents, victims, politicians, and society can start talking and reacting so that we can protect all children from all forms of sexual abuse.
Because of the shocking content, we only share the actual video and the rest of the campaign via the website: www.chaletfilm.be
Nov
20
Nature Talks Photo Festival apresenta as 30 melhores fotos de natureza de 2019
Posted in: Uncategorized
As tradicionais listas de fim de ano já estão começando a surgir, e entre as primeiras está a seleção das 30 fotos vencedoras do “Nature Photographer Of The Year” que, como o próprio nome já diz, reconhece as melhores imagens da natureza no ano. Os vencedores foram anunciados pelo Nature Talks Photo Festival, na Holanda, …
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Nov
20
Instagram divulga guia de presentes com base nas tendências de 2019
Posted in: Uncategorized
O Instagram divulgou um guia de presentes de Natal com base nas tendências de 2019 e que abrange vários estilos de vida, desde quem prefere uma vida mais agitado, pessoas que curtem produtos mais cultos e até novos pais. A plataforma criou as listas com base nos dados que possui sobre comércio eletrônico, e disponibiliza …
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Nov
20
This Chain Wrote a Carol for Its Christmas Pizza and Made a Box That Sings It to You
Posted in: UncategorizedChristmas carolers don’t always have to be dressed up like they’ve just stepped out of a Dickens novel in order to serenade you. In fact, they apparently don’t even have to be human. This holiday season, a Canadian pizza chain has created a special box that sings to you about the festive pizza inside. Boston…
Nov
20
Lion’s Den Reimagines Book Clubs and More in Its Quest to Celebrate Women’s Pleasure
Posted in: UncategorizedDriving past adult superstores perched along empty stretches of highway in Middle America (I’ll pass countless such establishments on my drive from Texas to Minnesota this Christmas), it’s usually pretty obvious that women are not their target audience. In many cases, women might not even feel safe pulling into the parking lot. One sex toy…
Nov
20
Facebook’s Sets Dates for F8 2020 Annual Developer Conference
Posted in: UncategorizedF8 2020, Facebook’s annual developer conference, is set for May 5 and 6 at the McEnery Convention Center in San Jose, Calif. Developers interested in attending the invite-only event can sign up at the F8 site to be notified when registration opens and to receive event updates. Major announcements at F8 in the past included:…
Nov
20
Epica Awards’ Longtime Book Editor on How Creativity Keeps Changing
Posted in: UncategorizedA jury of advertising journalists from around the world is convening in Amsterdam this week to select the best ads of the year–an honor distinct for two reasons. It’s the only show judged by an impartial jury, meaning no brands or agencies vote. And it comes at both the end and the beginning of awards…
Nov
19
4 Democratic Candidates Push NBC on Eve of Debate
Posted in: UncategorizedCiting harassment allegations at the network, Cory Booker, Kamala Harris, Bernie Sanders and Elizabeth Warren urged its parent, Comcast, to conduct an independent review.
Nov
19
Afraid Santa Won’t Find Her, a Young Australian Girl Gets a Heartwarming Assist
Posted in: UncategorizedAs the holiday season transpires in a flurry of menu planning, gift buying and decorating for the adults, it can be very easy to forget that children have their own closely held Yuletide traditions to uphold. The cookies, the milk, the lists–it all revolves around one jolly, generous paragon of Christmas: good old Saint Nicholas….
Nov
19
Trying to Trademark a Meme? OK Boomer
Posted in: UncategorizedAt least five trademark applications are pending for the retort, according to a database for the federal patent office, including one by Fox Media, which hopes to use it for a possible television series.
Nov
19
Gannett, Now Largest U.S. Newspaper Chain, Targets ‘Inefficiencies’
Posted in: UncategorizedThe merger of GateHouse Media and Gannett is now final, creating the largest newspaper publisher in the nation and raising concerns about the industry’s future.
Nov
19
Can You Tell Which of These Adweek Headlines Were Written by AI?
Posted in: UncategorizedArtificial intelligence researchers have made strides in teaching machines to understand and produce natural-sounding language in recent months, suggesting the potential for vastly improved predictive text tools, chatbots and writing aids–but also stoking fears of fake news and spam on a massive scale. Those concerns spurred research group OpenAI to initially dumb down the public…
Nov
19
A Tidal Wave Is Coming to Snapchat
Posted in: UncategorizedAudio-streaming application Tidal is now integrated with Snapchat. Snapchatters who are also Tidal members can share all content via the messaging application, iOS and Android, by clicking the three-dot menu on Tidal content and selecting share, followed by Snapchat. Videos will appear as 30-second playable previews on Snapchat, while songs, albums, artists and playlists will…
Nov
19
Roman Polanski’s French Film Industry Support May Be Waning
Posted in: UncategorizedThe director’s latest movie is topping the French box office, but a trade association is looking to suspend his membership.
Nov
19
Cannabis Delivery Service Eaze Is Rolling Out a Data Platform
Posted in: UncategorizedAs the CBD industry continues to mature, with ecommerce platforms opening up to merchants, the broader cannabis category–slated to reach $30 billion in sales by 2023–is undergoing a similar wave of change. In order to better serve cannabis brands and dispensaries, a cottage industry of payment processors, compliance services and point-of-sale companies has sprung up….
Nov
19
How Chipotle Survived Its Food Safety Crisis
Posted in: UncategorizedPALM SPRINGS, Calif.–In the early 1990s, Chipotle founder Steve Ells had a dream of owning a high-end restaurant. Until he could gather the funds for such a venture, Ells opened the first location of what would become the fast-casual burrito chain. Instead of moving on from Chipotle, Ells stuck with the menu and expanded the…
Nov
19
“Um Dia de Chuva em Nova York” é agradável, mesmo que genérico para a carreira de Woody Allen
Posted in: Uncategorized
Woody Allen é um diretor extremamente prolífico: o cineasta está sempre atrás das câmeras e já lançou quase cinquenta filmes em sua carreira. Nesse bolo de dezenas de projetos, Allen possui obras que marcaram a história do cinema – bem como filmes que acabaram não recebendo o merecido reconhecimento – mas também há alguns trabalhos… …
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