(TrendHunter.com) Nutrition is a common denominator for many of the products that are highlighted in the October 2019 health trend list. Some cutting-edge examples in this category include the raiz plant-based…
The studio set out to make a boundary-pushing film. The early reaction has included critical praise and deep unease about the film’s violence and message.
New episodes will appear on the streaming platform nine months before they are shown on PBS. More than 4,500 shows from the “Sesame Street” library will also be available.
The veteran investigative journalist was heckled and called out online for his many interruptions of Jodi Kantor and Megan Twohey at an event in Washington.
A “camera-first messaging application that helps you stay connected to your close friends” may seem to describe Snapchat, but instead, it is how Facebook described its latest shot across Snapchat’s bow, new messaging app Threads From Instagram, which will begin rolling out globally Thursday for iOS and Android. Instagram director of product Robby Stein said…
This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to routinely check their breasts. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal – just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.
The app launched on 1st October with a hyper targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.
When the phantoms of the night appear to keep you from falling asleep with their performance of O-Zone’s Dragostea din the the memorable and most obtrusive Romain Pop song there is only one solution. The product Dospinox is a spray that allows for a calm and fast sleep.
Saving money and energy is the right thing to do. Have you?
The creative idea is to substitute the over consumption of harmful medicines like Xanax with dance to overcome anxiety.
Creative agency Humanaut has devised an attention-getting campaign that employs reverse psychology for non-profit Organic Voices. The centerpiece is a bulky list of more than 700 chemicals that are allowed in conventional food processing and manufacturing. Viewers are told they can “skip” this ad and all of these chemicals—in rather entertaining ways—and go with organic when shopping for food, household products, or textiles.
In a rare show of unity from a single industry, more than 100 brands and like-minded organizations from the organic sector and beyond including Amy’s Kitchen, Applegate, Organic Valley, Lundberg Family Farms, and Stonyfield Organic have come together to support the campaign and its message: skip the chemicals and just go with organic.
To launch the campaign, Humanaut created “The World’s Most Skippable Ad,” an over 30-minute video that will run as pre-roll on YouTube and other skippable environments. The ad features two parents washing dishes while literally singing over 700 chemicals, in show-tune style. Throughout the ridiculously long video, the couple urges viewers to skip the ad and the long list of chemicals and to just buy organic instead.
“It was very hard to make this ad that we didn’t actually want people to watch,” said David Littlejohn, co-founder and chief creative director of Humanaut, recalling the rigors involved with writing, singing, accompanying and recording the extremely tedious original-music piece. “The campaign focuses on one thing: the sheer volume of chemicals that organic protects you and your family from.”
Gary Hirshberg, chairman of Organic Voices and founder of Stonyfield Organic added, “Americans should not have to read a long list of chemicals on the back of their products and wonder if any will cause harm to themselves and their family. We want to make it simple: you can skip this long list of chemicals and just go with organic.”
All components of the multimedia campaign—from video to OOH posters to digital, social media and more—feature the list of chemicals and emphasize the message that you avoid all of them when you buy organic. For instance, the super-long website, SkipTheChemicals.com, seems like a never-ending scroll. If the viewer persists down the list, pop-ups ask if they are sure they want to continue scrolling and lets them know they don’t need to continue, with messages such as “Maybe you missed the whole point of this website” and “Are you okay? We’re getting concerned.” appearing. The messages increase in speed and absurdity the longer one scrolls. The site threatens to “launch 23 pop-up ads” and at one point, it appears to become sentient.
Companies don’t need government approval to add most of the chemicals that are used in conventional packaged food: Many are deemed “safe” by chemical companies, food companies or industry trade associations—not independent experts. But some, including sodium nitrate, butylated hydroxyanisole, and glyphosate have been linked to serious health issues. In contrast, federal regulators and independent experts are required to screen any ingredients before they are approved for use in organic packaged foods.
This project is part of Humanaut’s ongoing mission to get good things inside people’s brains. The campaign was produced in-house in the newly built Humanaut film studio in Chattanooga. Humanaut is a project-based advertising agency and brand production studio working with emerging brands and companies that are making things better for people, animals, and the planet.
In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere.
(TrendHunter.com) The innovative examples in the October 2019 food round-up can be divided into experiences and packaged products.
The former boasts some interesting concepts and one can see how brands are creating…
The 30-second ad puts forth the president’s view of the impeachment inquiry, relying on assertions that the network called “demonstrably false.”
The decision that individual countries can order Facebook to take down posts globally sets a benchmark for the reach of European laws governing the internet.
The studio set out to make a boundary-pushing movie. The early reaction has included critical praise and deep unease about the film’s violence and message.
Brands navigate a slippery slope when incorporating current events that are unrelated to their businesses into their social media posts, and Burger King in the U.K. found itself on the downward end of that slope due to a controversial tweet. According to a BBC report, during campaigning for elections in the European Union earlier this…
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