Comercial da Duracell produzido no Brasil introduz namorada do icônico coelhinho da pilha

A Duracell esta semana está fazendo seu retorno ao meio de comerciais para a televisão brasileira, e para tornar a estreia da peça num acontecimento a marca não economizou no impacto. Criado pela Wieden+Kennedy NY, o vídeo não apenas é o primeiro da história da companhia a ser gravado no Brasil como introduz um novo …

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Solidarité SIDA: Trump Eradicates AIDS


Film
Solidarité SIDA

 

Advertising Agency:La Chose, France
Creative Director:Pascal Grégoire, Shaun Severi
Copywriter:Arnaud Girard
AD:Léo Debernardi
Brand Management:Eric Tong Cuong, Pauline Garoux
Strategic Planner:François Peretti
Communications Director:Barka Zérouali
Dp:Nicolas Buisset
Producer:Laura Sacarrère
Director:Shaun Severi
Sound Production:Octopus Paris

Hiltl Vegetarian Restaurant: Peaceful Hunting Season

Print
Hiltl Vegetarian Restaurant

According to “Guinness World Records”, Hiltl in Zurich is the world’s oldest vegetarian restaurant (since 1898). The campaign 2019 sums up Hiltl’s philosophy: enjoyment food never comes at the expense of animals. The campaign appeared during the hunting season in Switzerland.

Advertising Agency:Ruf Lanz, Zurich, Switzerland
creative direction:Markus Ruf, Danielle Lanz
Art Direction:Mario Moosbrugger, Isabelle Hauser
Copywriter:Markus Ruf
Account Executive:Marc Gooch

MasterClass: How To Be A Boss

MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss
MasterClass Integrated Ad - How To Be A Boss

Samsung: Art Portals

In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals.

We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other’s eyes. Whenever someone used the portal in a museum, they became a remote museum guide allowing the other person to see a live stream remotely as accurately as if they were present where it is recorded. The experience was enabled by the Galaxy S10’s revolutionary camera that tweaks display settings in real time.

Video of Samsung Art Portals

Lexus: Our Greatest Curiosity

Video of Lexus Commercial: Our Greatest Curiosity

GORE-TEX: Tested for Life

Video of #TestedForLife Hero Film

Video of Tamara Lunger – MOUNTAINEERING

Video of Greg Hill – SKI MOUNTAINEERING

Hulu Rolls Out Downloadable Programs, but Only for Ad-Free Subscribers

Seventeen months after Hulu first announced that it would soon allow users to download its programs to their devices, the streaming service is finally rolling out the offering. But at the moment, it will only be available to subscribers of its ad-free tier. Starting today, viewers using the Hulu app on iOS devices will be…

On the Adweek Podcast: How 2 Web Comic Pioneers Have Evolved With the Internet

The idea of voluntarily visiting a “random website” might sound a bit horrifying in 2019, but before the rise of social media and the explosion of global web content, that was often how content was discovered. Tools like StumbleUpon and other “fun website of the day” features made early digital celebrities out of the married…

Away Rolls Out Soft-Side Luggage in a Quest to Gain More Market Share

Six months after raising $100 million, landing unicorn status (valued at $1.4 billion), the digitally native brand Away is looking to dominate the soft-side luggage market in the same way it became a household name in hard luggage. For the past four years, Away has built out a market for hard-side luggage with heavy content…

Ariel e Boticário são premiadas pela ONU Mulheres por campanhas publicitárias que derrubam estereótipos de gênero

A entidade ONU Mulheres celebrou na premiação “De Igual para Igual” duas campanhas produzidas pelas marcas brasileiras Ariel e Boticário. O reconhecimento é destinado a enaltecer trabalhos de publicidade de toda a América Latina que busquem desconstruir estereótipos de gênero. No caso do Grupo Boticário, a ação “Com você eu jogo melhor”, criada pela agência …

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World Health Organization: Searching for a Perfect Smile….

World Health Organization Print Ad - Searching for a Perfect Smile....

The journey of looking for perfect teeth can be tiring,but it can change the world.

IMP – Instituto Maria da Penha: Purple August

IMP - Instituto Maria da Penha Digital Ad - Purple August
IMP - Instituto Maria da Penha Digital Ad - Purple August
IMP - Instituto Maria da Penha Digital Ad - Purple August
IMP - Instituto Maria da Penha Digital Ad - Purple August

Jeffrey Katzenberg’s Mobile Start-Up, Quibi, Makes a Deal With ESPN

With $1 billion to work with, the veteran Hollywood executive finds more material for his short-form video platform.

Whitney Museum Chooses Curators for Its Next Biennial

David Breslin and Adrienne Edwards are paired up for the museum’s next exhibition, in 2021, after a year filled with controversy over the 2019 Biennial.

Acabou pros bisbilhoteiros: Instagram vai remover seção “seguindo” do aplicativo

A seção “seguindo” do Instagram desde sempre permite a você explorar a atividade de todas as contas que segue. Por lá, qualquer usuário pode ver quem seus contatos seguiram, quais fotos e vídeos curtiram e em quais postagens comentaram. Mas depois de muitos anos, a plataforma enfim resolveu remover a seção, que deve desaparecer para …

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Burger King: Burgatory

To celebrate Halloween, we made the Burger King drive-thru to die for. Tune in to our radio station which will accompany you through a hell of mediocre burgers, ghoulish characters, and spooky sounds.

Video of BK Burgatory

Folgers: The Fastest Brew

Folgers Print Ad - The Fastest Brew
Folgers Print Ad - The Fastest Brew
Folgers Print Ad - The Fastest Brew

Instant coffee is meant to be brewed fast. The executions show mugs modified to show the speed at which the coffee can be brewed.

Sriracha Hot Chili Sauce: You Can Take More Heat Than You Think

Sriracha Hot Chili Sauce Print Ad - You Can Take More Heat Than You Think
Sriracha Hot Chili Sauce Print Ad - You Can Take More Heat Than You Think
Sriracha Hot Chili Sauce Print Ad - You Can Take More Heat Than You Think

For people who eat mild hot sauce, Sriracha Hot Chili Sauce is a great choice for them to step up their hot game.

Budweiser: Enjoy the Power of Nature

Budweiser Print Ad - Enjoy the Power of Nature
Budweiser Print Ad - Enjoy the Power of Nature

Budweiser is brewed with only the finest two-row and six row barley malt, hand selected from regional growers all across america. It is natural drink worth to be enjoyed with.